In this presentation from the AWS Lab at Cloud Expo Europe 2014 you will find details of the six patterns that Enterprise organisations typically to follow when adopting Amazon Web Services as well as a summary of the licensing options available for running enterprise applications on Amazon Web Services.

1. Cloud Adoption in the Enterprise:
industry perspective
Philip Fitzsimons, Manager, Solutions Architecture
Amazon Web Services UK

2. 2. Build New
Applications
in the Cloud
3. Better OnPremises
Applications
4. Hybrid
Applications
in the Cloud
5. Migrate
Existing
Applications
(Faster to
build, Easier to
manage, Less
expensive to operate)
(Backup, Analytics, D
R Capabilities)
(Cloud Apps
Integrated with OnPremises business
processes)
(Rehost, Replace, Redesi
gn strategies for
modernization)
1. Develop and Test in the Cloud
(Global infrastructure, regions, availability zones, edge locations)
Enterprise Cloud Strategy
(Portfolio Assessment, Technology Validation, Quick Wins, Roadmap)
People
Operational Capabilities
6. Cloud All-In
(training, certification, partner capabilities)
(DevOps, Management, Monitoring, Security)
Enterprise Cloud Adoption

3. 2. Build New
Applications
in the Cloud
3. Better OnPremises
Applications
4. Hybrid
Applications
in the Cloud
5. Migrate
Existing
Applications
(Faster to
build, Easier to
manage, Less
expensive to operate)
(Backup, Analytics, D
R Capabilities)
(Cloud Apps
Integrated with OnPremises business
processes)
(Rehost, Replace, Redesi
gn strategies for
modernization)
1. Develop and Test in the Cloud
(Global infrastructure, regions, availability zones, edge locations)
Enterprise Cloud Strategy
(Portfolio Assessment, Technology Validation, Quick Wins, Roadmap)
People
Operational Capabilities
6. Cloud All-In
(training, certification, partner capabilities)
(DevOps, Management, Monitoring, Security)
Enterprise Cloud Adoption: Build solid Cloud Strategy

4. Cloud Strategy and Planning Workshop
CSP Workshop
Business wants to
• Industry Insights
• Business Strategies and Priorities
Context • Capabilities and benefits
understand how to
in the enterprise and
prioritize key
business/technology
initiatives
STRATEGIC
ASSESMENT
start with AWS cloud
• Assess Current State
• Define Future State
Analyse • Identify quick wins and blockers
• Select and Rank Initiatives
• Create a roadmap
Prioritize • Build evaluation plan
Results
AWS Awareness
Planning Framework
Workload Analysis
Execution Plan

5. 2. Build New
Applications
in the Cloud
3. Better OnPremises
Applications
4. Hybrid
Applications
in the Cloud
5. Migrate
Existing
Applications
(Faster to
build, Easier to
manage, Less
expensive to operate)
(Backup, Analytics, D
R Capabilities)
(Cloud Apps
Integrated with OnPremises business
processes)
(Rehost, Replace, Redesi
gn strategies for
modernization)
1. Develop and Test in the Cloud
(Global infrastructure, regions, availability zones, edge locations)
Enterprise Cloud Strategy
(Portfolio Assessment, Technology Validation, Quick Wins, Roadmap)
People
Operational Capabilities
6. Cloud All-In
(training, certification, partner capabilities)
(DevOps, Management, Monitoring, Security)
Enterprise Cloud Adoption: Develop and Test in the Cloud

6. Frameworks & environments
Source control
Project management
Leverage EC2 to run
popular source control
systems
Add integrated project
management and issue
tracking
Workstations
Build servers
Enable standard build
developer/test
workstations
Use EC2 horsepower to
drive build servers and
continuous integration

7. Testing at scale
Unit & regression
Load & performance
Scale up and parallel run
unit and regression plans
in a fraction of the time
Utilize spot market for
generating load and test
how applications perform
A/B
Security
Run A/B scenario testing
with replica stacks
Create sandboxes for
aggressive security
testing

8. General Principle for Cloud Dev and Test
Plan operational and
management processes
to keep environments
isolated from one
another. Use IAM AWS
tools to manage identities
Automate the
provisioning of
environments using
native AWS
(CloudFormation, OpsWo
rks, Beanstalk) and
partner tools
(Chef, Puppet)
Integrate cloud
environments into
existing ALM processes
and tools with auto
deployment and
continuous integration

9. Example of Provisioning for Dev and Test
2
Portal
1
Developers/Testers
connect to the
Enterprise
Provisioning Portal
and select
environment from a
set of templates
EC2, EBS, S3 …
Custom Dev/Test
provisioning Portal
Dev/
Test
Server
AWS
Infrastructure
3
Developers Internet
and Testers
Environment is
provisioned with
required
approvals, tagging
and cost allocation
Users RDP to
provisioned
environments using
their normal
credentials
Provisioned
Development or Test
Environment

10. 2. Build New
Applications
in the Cloud
3. Better OnPremises
Applications
4. Hybrid
Applications
in the Cloud
5. Migrate
Existing
Applications
(Faster to
build, Easier to
manage, Less
expensive to operate)
(Backup, Analytics, D
R Capabilities)
(Cloud Apps
Integrated with OnPremises business
processes)
(Rehost, Replace, Redesi
gn strategies for
modernization)
1. Develop and Test in the Cloud
(Global infrastructure, regions, availability zones, edge locations)
Enterprise Cloud Strategy
(Portfolio Assessment, Technology Validation, Quick Wins, Roadmap)
People
Operational Capabilities
6. Cloud All-In
(training, certification, partner capabilities)
(DevOps, Management, Monitoring, Security)
Enterprise Cloud Adoption: Build Cloud-Native Apps

11. Use all AWS Platform Services
Deployment & Administration
Application Services
Compute
Storage
Networking
AWS Global Infrastructure
Database

12. With a wide range of technologies

13. 2. Build New
Applications
in the Cloud
3. Better OnPremises
Applications
4. Hybrid
Applications
in the Cloud
5. Migrate
Existing
Applications
(Faster to
build, Easier to
manage, Less
expensive to operate)
(Backup, Analytics, D
R Capabilities)
(Cloud Apps
Integrated with OnPremises business
processes)
(Rehost, Replace, Redesi
gn strategies for
modernization)
1. Develop and Test in the Cloud
(Global infrastructure, regions, availability zones, edge locations)
Enterprise Cloud Strategy
(Portfolio Assessment, Technology Validation, Quick Wins, Roadmap)
People
Operational Capabilities
6. Cloud All-In
(training, certification, partner capabilities)
(DevOps, Management, Monitoring, Security)
Enterprise Cloud Adoption: Improve On-Premises Apps

14. Disaster Recovery
Primary Site
Secondary Site
Routers
Routers
Firewalls
Network
Failover
Firewalls
Network
Application Licenses
Application Licenses
Operating Systems
Operating Systems
Hypervisor
Hypervisor
Servers
Servers
SAN
Primary Storage
Recovery
SAN
Primary Storage
Backup
Backup
Archive
Archive

15. Disaster Recovery – pilot light
Corporate
Data Center
Synchronization of
key datasets
Elastic Data
Center

16. Disaster Recovery – pilot light
Corporate
Data Center
Elastic Data
Center

17. Disaster Recovery – pilot light
Promotion of
stopped instances
to live
Corporate
Data Center
Elastic Data
Center

18. 2. Build New
Applications
in the Cloud
3. Better OnPremises
Applications
(Faster to
build, Easier to
manage, Less
expensive to operate)
(Backup, Analytics, D
R Capabilities)
4. Hybrid
Applications
in the Cloud
5. Migrate
Existing
Applications
(Cloud Apps
Integrated with OnPremises business
processes)
(Rehost, Replace, Redesi
gn strategies for
modernization)
1. Develop and Test in the Cloud
(Global infrastructure, regions, availability zones, edge locations)
Enterprise Cloud Strategy
(Portfolio Assessment, Technology Validation, Quick Wins, Roadmap)
People
Operational Capabilities
6. Cloud All-In
(training, certification, partner capabilities)
(DevOps, Management, Monitoring, Security)
Enterprise Cloud Adoption: Migrate Existing Applications

19. Integrating AWS with Existing On-Premises IT
Active Directory
Network Configuration
Your Private Network
Encryption
HSM Appliance
Backup Appliances
Corporate
Data Centers
Users & Access Rules
Cloud Backups
Your On-Premises
Your Cloud Apps
Apps
AWS Direct
Connect

20. Integrate or Extend Existing Management Tools
Management Tool Partners
Single Pane of Glass

21. 2. Build New
Applications
in the Cloud
3. Better OnPremises
Applications
4. Hybrid
Applications
in the Cloud
5. Migrate
Existing
Applications
(Faster to
build, Easier to
manage, Less
expensive to operate)
(Backup, Analytics, D
R Capabilities)
(Cloud Apps
Integrated with OnPremises business
processes)
(Rehost, Replace, Redesi
gn strategies for
modernization)
1. Develop and Test in the Cloud
(Global infrastructure, regions, availability zones, edge locations)
Enterprise Cloud Strategy
(Portfolio Assessment, Technology Validation, Quick Wins, Roadmap)
People
Operational Capabilities
6. Cloud All-In
(training, certification, partner capabilities)
(DevOps, Management, Monitoring, Security)
Enterprise Cloud Adoption: Migrate Existing Applications

22. Use Existing Contracts/Licenses
Popular Applications
Oracle E-Business Suite
Oracle Fusion Middleware
Oracle DB 11g
SAP ERP
SAP Business Objects
SAP Rapid Deployment Solutions
Microsoft SharePoint Server
Microsoft SQL Server
Microsoft Windows Server Apps
IBM DB2
IBM Informix
IBM WebSphere
License Mobility

23. AWS / SAP Alliance
SAP has been an AWS customer
since 2008
AWS is an SAP-certified Global Cloud Services
Partner and Global Technology Partner
Most SAP products are now certified for production
deployment on AWS

24. SAP HANA on AWS
SAP HANA One
Premium
Business
Developer
Overview
SAP HANA One, plus SAP Cloud
Integration (HCI) and approval to load
SAP source data
Fully featured SAP HANA virtual
appliance on AWS
Fully featured SAP HANA virtual
appliance on AWS for individual
developers
Use Cases
 Production and non-production
 All SAP HANA use cases





 Non-production only
 Develop, test and demo
applications on top of the
HANA platform
 Learning environment
Key Benefits
 Instant provisioning
 Enterprise Support included
 Annual subscription pricing –
economical for 24x7 customers
 Data Services included
 Instant, self-serve access – up and
running in 10 minutes
 Start and stop when needed –
reduce license and infrastructure
cost
 Community support
 Free developer license
 Easily accessible and rapidly
deployable
 Pay-per-use infrastructure
License
Annual subscription
On-demand - $0.99 per hour
Free Developer License
Production and non-production
Analytics acceleration
Data merging
Temporary event-based analytics
Self-service BI
Demo: http://aws.typepad.com/aws/2013/05/demo-sap-hana-one-on-aws.html

25. 2. Build New
Applications
in the Cloud
3. Better OnPremises
Applications
4. Hybrid
Applications
in the Cloud
5. Migrate
Existing
Applications
(Faster to
build, Easier to
manage, Less
expensive to operate)
(Backup, Analytics, S
pill-Out Capabilities)
(Cloud content
Integrated with OnPremises business
processes)
(Rehost, Replace, Redesi
gn strategies for
modernization)
1. Develop and Test in the Cloud
(Global infrastructure, regions, availability zones, edge locations)
People
(DevOps, Management, Monitoring, Security)
6. Cloud All-In
(training, certification, partner capabilities)
Process
Enterprise Cloud Adoption Strategies

26. 2. Build New
Applications
in the Cloud
3. Better OnPremises
Applications
4. Hybrid
Applications
in the Cloud
5. Migrate
Existing
Applications
(Faster to
build, Easier to
manage, Less
expensive to operate)
(Backup, Analytics, S
pill-Out Capabilities)
(Cloud content
Integrated with OnPremises business
processes)
(Rehost, Replace, Redesi
gn strategies for
modernization)
1. Develop and Test in the Cloud
(Global infrastructure, regions, availability zones, edge locations)
People
(DevOps, Management, Monitoring, Security)
6. Cloud All-In
(training, certification, partner capabilities)
Process
Enterprise Cloud Adoption Strategies

27. Focus on Enterprise-wide capabilities
Reference Architectures
Security Playbook
•
•
•
•
Best Practices Reference
Applicable across the enterprise
Cost-aware architectures for
the enterprise
Next Generation Holistic
Security Practices leveraging
100% of AWS’s Security
Capabilities
Operational Guidelines
Business Impact Model
•
•
•
•
Integrates with existing Internal
and Partner Processes
Accommodates Existing
Processes Where Necessary
Innovates Existing Processes
Where Possible
•
•
Quantify Business Impact, ROI
and TCO analysis
Central Place to Model KPIs
Can be Leveraged to Produce
Governance Reports

28. Training and Enterprise Support
• AWS Training and Certification Programs
– Training and certification paths for Architects, Developers and SysOps
– Set of Instructor-Led trainings offered by certified training partners
– Self-Paced Labs for hands-on experience and additional learning
• Enterprise Support from AWS
–
–
–
–
–
24x7 Customer Service
15 Minutes response SLA and preferential routing
Troubleshooting API, AWS SDK issues and AWS resources
Technical Account Manager (TAM)
Trusted Advisor for Cost, Security and Infrastructure Optimization
recommendations

29. Call to Action
• Think about your Company-wide Cloud Strategy
– Look at it from the people, process and technology perspective
– Engage AWS for Cloud Strategy and Planning Workshop
– Identify right partners using Amazon Partner Network
• Analyse which of 6 strategies are applicable to you
– They cover very broad set of use cases, you’ll find one relevant for you
– Use AWS guidance and reference architectures to make right design
• Focus on operational and people readiness
– AWS Training and Certification program
– AWS Support range: from Developer to Enterprise
Talk to someone from AWS or our partners at Stand 1070