Cloud-Based Media Archival, Media Asset Management, & Supply Chain Workflows (STG349) - AWS re:Invent 2018

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Media and entertainment companies are leveraging the on-demand, pay-as-you-go benefits of AWS to cost-effectively create movies, stream videos, broadcast programs, publish content around the world, and store and preserve their media at scale. In this chalk talk, we diagram common reference architectures deployed by some of the top media and entertainment companies that use Amazon S3 and Amazon Glacier for active and long-term media archives, and we share best practices for media asset management (MAM), supply chain, and content distribution. We also discuss ways to optimize TCO.

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Cloud-Based Media Archival, Media Asset
Management, & Supply Chain Workflows
S T G 3 4 9
Mike Davis
Storage Business Development
AWS
Kunal Shah
Senior Director, Engineering & Architecture
Sony New Media Services

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Related breakout
Wednesday, November 28
MAE203 Hollywood's Cloud-Based Content Lakes: Modernized Media Archives
7:00 p.m. – 8:00 p.m.| Aria East, Level 1, Joshua 6, T1

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Focusing on the media consumer
requires agile infrastructure
New business opportunities are
rapidly emerging in the media market
The ability to leverage your growing
asset collection is handicapped by
insufficient metadata and federated
search
Serial/manual workflows and tape-
based storage are obstacles to agility

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What do we get from cloud-based media workflow?
• Global footprint (or not)
• Import/export flexibility
• Automation (serverless)
• Unlimited compute
• Normalization
• Augment/enrichen (fastest
path to ML)
• Improved reliability
• Improved scale
• Improved security
• Lower costs over time
• Reclaim datacenter footprint

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon Glacier vs. on-premises cost comparison
@SonyDADCNMS

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Kunal Shah
Senior Director, Engineering & Architecture
Sony New Media Services

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What?
Who?
Digital Supply Chain
OTT/Commerce
Our passion for innovation &
technology drives our success
Sony New Media Solutions
www.sonynms.com
Why?

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon EC2
External Systems
Amazon
Glacier
S3
Compute
Processing
Archive
Content Ingest
Object Lifecycle
Policy
File
Metadata
Media Info
Content Fulfillment
Object
Location
Check File
Transcode
Delivery
Restore
Restore File
Archive File
Delete File
EBS
SNS/SQS
Queue
RDS
Copy File
Object Lifecycle
Policy
File Sent
Naming
Cloud Transcode
SAN Transcode
Output File
Output File
FTS

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Challenges & opportunities
• File storage vs. object storage
• Object life cycle management

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Ingestor
DB
FTS Worker
FTS Scheduler
Update Status to DBB
Update Status to
Ingestor
Update Status to RFB
RFB Cache
FTS_Status
Stream
FTS_Complete_Status
Stream
EVENT BUS
Lambda that
aggregates status
by requestID
DBB
FTS

Thank you!
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Mike Davis, AWS, mikdav@amazon.com
Kunal Shah, Sony NMS, kunal.shah@sony.com

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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