6. The diminishing value of data
Recent data is highly valuable
• If you act on it in time
• Perishable insights (M. Gualtieri,
Forrester)
Old + recent data is more
valuable
• If you have the means to combine
them
17. Amazon Kinesis—Real-Time Analytics
Easily collect, process, and analyze video and data streams in real time
Capture, process,
and store video
streams for analytics
Load data streams
into AWS data stores
Analyze data streams
with SQL
Build custom
applications that
analyze data streams
Kinesis Video Streams Kinesis Data Streams Kinesis Data Firehose Kinesis Data Analytics
New at re:Invent 2017
18. Stream video from millions of devices
Easily build vision-enabled apps
Secure
Durable, searchable storage
Fully managed
Amazon Kinesis Video Streams
S t r e a m v i d e o a n d t i m e - e n c o d e d d a t a f o r a n a l y t i c s
Amazon AI
Services
Apache MxNet
TensorFlow
Custom Video
Processing
3rd Party
Partners
Kinesis Video
Streams
23. Real-Time Analytics Core Use
CasesScenarios/
Verticals
Accelerated Ingest-
Transform-Load
Continuous Metrics
Generation
Machine Learning and
Actionable Insights
Digital Ad
Tech/Marketing
Publisher, bidder data
aggregation
Advertising metrics like
coverage, yield, and
conversion
User engagement with ads,
optimized bid/buy engines
IoT Sensor, device telemetry
data ingestion
Operational metrics and
dashboards
Device operational
intelligence and alerts
Gaming Online data aggregation,
e.g., top 10 players
Massively multiplayer online
game (MMOG) live
dashboard
Leader board generation,
player-skill match
Consumer
Online
Clickstream analytics Metrics like impressions and
page views
Recommendation engines,
proactive care
Operation
Security
DevOps tools, ingesting
VPC Flow Logs
Subscribe to Amazon
CloudWatch Logs and
analyze logs in real-time
Anomaly detection