Cloud WAN optimization

1. 1
AWS Summit: Riverbed & Gensler
Mark Lewis - Sr. Director, Marketing and Alliances EMEA

2. 2
More about Riverbed
$500+ Million Annual Revenue
Stability Half a Billion Dollars in Assets
Publicly Traded (RVBD)
13,000+ Customers
Success
43% Market Share
24x7x365 Tech Support
Support Global parts depots, 4hr replacement
Hundreds of engineers, 18 languages
2010 Asia Pacific
Application 2010 Best Practices
Networking Awards - Support
Vendor of The Year
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

3. 3
Deliver IT Performance Wherever it Lives: Now or in the Future
IaaS
PaaS
SaaS
Hosted
Services
WAN
Branches
Hybrid Private
Cloud Cloud Data Centers
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

4. 4
What Makes the Public Cloud Attractive
OPEX
ELASTIC
VS
CAPACITY
CAPEX
FASTER
COST
TIME TO
EFFECTIVE
MARKET
SOMEONE
UPTIME
RELIABILITY
ELSES
PROBLEM
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

5. 5
Top 5 Barriers for Growth of Cloud Computing
Source: Above the Clouds: A Berkeley View of Cloud Computing,
UC Berkeley Reliable Adaptive Distributed Systems Laboratory, February 10, 2009
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

6. 6
Public & Private Clouds Share Basic Pains
The “distance” problem The “data” problem
• Greater latency Public/Private • Thousands of companies
• Slower application access Cloud • Massive Data Growth
• Limited bandwidth
APPLICATIONS IN THE CLOUD ARE UP TO 20x SLOWER
Action/ Latency ~ LAN WAN WAN
(<10ms) (~100ms) (~200ms)
Login 2.08 23.08 34.54
“Reports” Tab 1.19 9.80 22.62
Upload 3MB doc 26.74 88.54 109.03
Download 10 38 40
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

7. 7
Driver of Change
SF-based architecture, design, and planning firm
 2,750+ employees
 32 locations worldwide
 ~3,200 projects taken per year
Globalization + • Distributed workforce, 26 Real-time collaboration
Internal US offices and 6 international becomes increasingly
Collaboration difficult
• Global Clientele
Needs
BIM Use of Building Information • Collaborative
Modeling applications Capabilities
• File sizes are as large
as 600 MB
• Sensitive to latency
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

8. 8
Driver of Change
Globalization + • Distributed workforce, 26 Real-time collaboration
Internal US offices and 6 international becomes increasingly
Collaboration difficult
• Global Clientele
Needs
BIM Use of Building Information • Collaborative
Modeling applications Capabilities
• File sizes are as large
as 600 MB
• Sensitive to latency
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

9. 9
Approach
Technologies Use proven technologies Riverbed Steelheads are already
used in all of our Gensler offices
Position the data We can no longer assume Cloud Services + Riverbed
where it makes sense that the data is going to be Optimization
located on our respective
local networks
Testing Three testing phases to • Feasibility-Unit Testing
determine viability • Functional and Performance
• Pilot
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

10. 10
Test and Results
First Unit Test The Process The Result
• 40 - 90 MB BIM File We were unable to consistently open
the file.
• Cloud Infrastructure
Often times the opening process
• Simply open the file from
simply stalled.
within the BIM application
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

11. 11
Test and Results
Second Unit Test • 60 MB File Riverbed was un-optimized but inline
• Cloud + Riverbed
• Simply open the file from within
the BIM application
Second Unit Riverbed Un-optimized Riverbed Optimized
Test Results
The file took up to 7:15 The file took only 0:56
minutes to open seconds to open
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

12. 12
Tests and Results
Second Unit Results Riverbed Un-optimized Riverbed Optimized
The file took up to 7:15 minutes to The file took up to 0:56 seconds to
open open
Success
Realized a 7x Performance Increase with Riverbed
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

13. 13
Answer - Cloud Steelhead
 Simple portal-based management
 Seamless cloud integration
 Subscription pricing model
 Instant deployment
 Easy cloning
 Multi-Cloud Support (Amazon and
ESX based providers)
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

14. 15
Seamless Integration – Discovery System
Clients
?
Internet
V-Server/s
Remote Site Public Cloud Service Provider
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

15. 16
Seamless Integration – Discovery System
Clients
Internet r
r
r
V-Server/s
Remote Site Public Cloud Service Provider
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

16. 17
Seamless Integration – Discovery System
Clients
Internet
V-Server/s
Remote Site
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

17. 18
Cloud Steelhead
Software Configuration
New Components
Virtual Switches
Network Redesign
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

18. 19
Whitewater Backup & Storage

19. 20
Specific Cloud Storage Demand We See
RVBD Whitewater Target
Customer Demand
Backup Archive Tier 2 & 3 Tier 1
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

20. 21
The Evolution of Backup: Tape
Tape
Media
Server
Data Center Vault
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

21. 22
The Evolution of Backup: Disk
Disk-to-Disk/VTL
Media Steelhead Steelhead
Server
Data Center Disaster Recovery Site
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

22. 23
Evolution of Backup: Cloud
 Performance
 Security issues
 Change processes
 Rewrite apps
Cloud Storage
Media
Server
Cloud Service Provider
 Elastic
Data Center  Lower cost
 Somebody else’s
problem
 Highly available
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

23. 24
Whitewater Accelerates Cloud Storage
Cloud Storage
Media
Server
Riverbed
Whitewater Service Provider
 Faster
Data Center  Easier
 Lower cost
 More secure
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

24. 25
Riverbed’s Whitewater Technology Differentiators
Accelerates Deduplicates
Secures Integrates
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

25. 26
Gensler Case Study
SF-based architecture, design, and planning firm
 2,750+ employees
 32 locations worldwide
 ~3,200 projects taken per year
Challenges
 Operations generate huge amounts of data
 High cost of archiving 4.5 TB per year
 15- to 20-year data retention
 Optical drive supplier closed down
“We were looking for a new way of storing this data and we really wanted
to do this through the cloud.”
– Bruce Bartolf, Chief Technology Officer
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

26. 27
Gensler Case Study
Solution
 Whitewater cloud storage appliance
Whitewater outperformed all other solutions evaluated
for cloud storage
 Amazon Web Services S3 cloud storage
Ranked highest in cost, reliability, maturity and
breadth of services
Results
 50% average data reduction (as high as 76%)
 4x increase in effective bandwidth capacity
 15-20% cheaper than previously-used methods
“For companies such as ours that deal in high volumes of data, the promise
of the Whitewater technology is astounding .”
– Bruce Bartolf, Chief Technology Officer
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

27. 28
Accelerate with Riverbed’s Performance Platform
CLOUD CLOUD
COMPUTE
ERP / CRM Mobility STORAGE
Virtualization &
Consolidation
Custom Apps
REMOTE OFFICE SECONDARY
File Sharing Rich Media
DATA CENTER
Email Cloud
MOBILE OFFICE PRIMARY DATA CENTER
©2011 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used
herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.