3. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
…get into cloud computing?
4. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
OVER 12 YEARS IN THE MAKING
INTERNAL NEED FOR SCALABLE DEPLOYMENT ENVIRONMENT
ENABLEMENT OF SELLERS ON AMAZON
EARLY FORAYS PROVED DEVELOPERS WERE HUNGRY FOR MORE
NOT A MODEL TO UTILIZE EXCESS RETAIL CAPACITY
5. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
AWS mission
Enable businesses and developers to
use web services* to build scalable,
sophisticated applications.
*what people now call “the cloud”
6. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Global footprint
• Over 1 million active customers
across 190 countries
• 900+ government agencies
• 3,400+ educational institutions
• 11 regions
• 29 Availability Zones (= 1-6 data
centers)
• 53 edge locations
Region
Edge Location
Every day, AWS adds enough new server capacity to support Amazon.com when it was
a $7 billion global enterprise.
7. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
administration
and security
access
control
identity
management
key management
and storage
monitoring
and logs
resource and
usage auditing
platform
services
Analytics App Services Developer Tools and Operations Mobile Services
data
pipelines
data
warehouse
Hadoop
real-time
streaming data
application
lifecycle
management
containers
deployment
DevOps
event-driven
computing
resource
templates
identity
Mobile
Analytics
push
notifications
sync
app
streaming
email
queuing and
notifications
search
transcoding
workflow
core
services
CDN
compute
(VMs, Auto Scaling, and
load balancing)
databases
(Relational, NoSQL,
Caching)
networking
(VPC, DX, DNS)
storage
(object, block, and
archival)
infrastructure
Availability
Zones
points of
presence
regions
enterprise
applications
business
email
sharing and
collaboration
virtual
desktop
technical and
business support
account
management
partner
ecosystem
professional
services
security and
pricing reports
Solutions
Architects
support
training and
certification
Service breadth and depth
8. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Not just the expansive services…
much deeper features
Compute Storage
Elastic Block Store:
Magnetic
General Purpose (SSD)
Provisioned IOPS (SSD)
Object storage:
lifecycle management
event triggers
data locality control
Elastic File System:
POSIX compliant
Relational
Databases
MySQL on RDS
SQL Server on RDS
Oracle on RDS
PostgreSQL on RDS
Aurora on RDS
Multi-AZ synchronous
replication
Read replica support
Auditing, Security,
and Compliance
configuration history
usage audit logs
change notifications
dedicated HSMs
customer-controlled keys
General Purpose (M3)
Compute optimized (C3)
Memory optimized (R3)
GPU optimized (G2)
Storage optimized (D2)
IO optimized (I2)
Low-cost, burstable
performance (T2)
9. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Example AWS region
AZ
AZ
AZ AZ AZ
Transit
Transit
10. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Why Availability Zones?
• Challenges with traditional asynchronous replication between distant
data centers
• Committing to an SSD order 1 to 2 milliseconds
• But L.A. to New York is 74 milliseconds round-trip
• You can’t wait 74 milliseconds to commit a transaction
• Traditional failure, difficult decision:
• Fail over and lose transactions?
• Don’t fail over and lose availability?
• Difficult choice
• AZs for no-admin failover
• Sync works when < 2 milliseconds
• Combine with regional replication for very high
availability (VHA)
74 milliseconds
11. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Example AWS Availability Zone
AZ
AZ
AZ AZ AZ
Transit
Transit
12. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Example AWS data center
13. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
AWS foundation services
compute storage database networking
AWS global infrastructure
regions
Availability Zones
edge locations
network
security
server
security
customer applications and content
You get to define
your controls in
the cloud
AWS takes care
of the security
of the cloud
mission
owner &
partner
You and AWS share responsibility for security
data
security
access
control
14. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
2011 2012 2013 2014
“AWS is the overwhelming market share leader, with more than five times the
compute capacity in use than the aggregate total of the other fourteen
providers.”
Gartner Magic Quadrant past 4 years
15. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Gartner Magic Quadrant for
Cloud Infrastructure as a Service, Worldwide (May 2015)
Gartner “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide,” Lydia Leong, Douglas Toombs, Bob Gill, May 18, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as
part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does
not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
16. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Application hosting considerations
@craw
0
10
20
30
40
50
60
70
80
90
100
2012 2013 2014 2015 2016 2017 2018 2019 2020
Changing face of enterprise IT
SaaS Public Cloud Private Cloud On Premise
indicative only
“By 2020, the distinction between public and private cloud disappears as self-built private
clouds become extinct. #idcgrac” Crawford Del Prete; EVP, Products and Chief Research
Officer
17. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Expansive ecosystem
thousands of the world’s largest
technology and consulting companies
31 Global Premier Consulting partners
8 enterprise-focused competencies
2,100+ products available for one-click
deployment across 23 distinct product
categories
customers run over 70 million hours of
software per month
18. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
What sets AWS apart?
building and managing cloud since 2006
40+ services to support any cloud workload
history of rapid, customer-driven releases
11 regions, 30 Availability Zones, 53 edge locations
49 proactive price reductions to date
thousands of partners; 2,100+ AWS Marketplace products
Experience
Service breadth and depth
Pace of innovation
Global footprint
Pricing philosophy
Ecosystem
*as of July 31, 2014
19. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
AWS website and console demonstration- Paul Bockelman
• website
• www.aws.amazon.com
• EC2
⁻ pricing
⁻ developer resources
• console navigation
• front page services
• billing and cost-management dashboard
• Support Center - service health dashboard
• Trusted Advisor
• http://calculator.s3.amazonaws.com/index.html
21. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Thank You.
This presentation will be loaded to SlideShare the week following the Symposium.
http://www.slideshare.net/AmazonWebServices
AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Notas del editor
We are often asked the question: how did Amazon get into cloud computing? Amazon is really good at providing an immense selection of products, and of shipping those products to customers efficiently. But behind that online capability lies years of experience in providing technical services to the business that ensures our online stores are secure, fast, always available and capable of meeting huge seasonal demand.
We are often asked the question: how did Amazon get into cloud computing? Amazon is really good at providing an immense selection of products, and of shipping those products to customers efficiently. But behind that online capability lies years of experience in providing technical services to the business that ensures our online stores are secure, fast, always available and capable of meeting huge seasonal demand.
Over ten years ago, the technical teams supporting Amazon.com were moving from providing software and hardware capabilities to a service orientated approach - that is packaging things in an easy to consume way so that deployments by parts of the business were easier, faster and more scalable (Give example with attendees “One group provides storage, one time, one queuing). As Amazon opened up the it's internal services to third party sellers, and we published simple web services such as our catalog search, it became apparent very quickly that developers were hungry for more, and that Amazon had developed significant technical know-how that could be packaged for others to use. We asked ourselves 'what if we could package everything we do and offer it to others over the web?'. 'What if other businesses could leverage the scale and reach of Amazon.com?'
So in 2006 Amazon Web Services was born. It's mission was clear: to enable businesses and developers to use web services to scalable sophisticated applications. It's interesting to note that what we called Web Services, has now morphed into a common term 'the Cloud'. Amazon Web Services is and always has been a distinct and individual Amazon organization.
TALKING POINTS
We define an “active customer” as non-Amazon customers who have account usage activity within the past month
To support global business, we maintain 11 regions across the US, South America, Europe (Ireland and Germany), Japan, China, Singapore, and Australia.
We count hundreds of thousands of customers across 190 countries
This includes over 800 government agencies and over 3,000 educational institutions
Scale and capacity matter. Every day, we add enough new server capacity to support Amazon.com when it was a $7B global enterprise.
AWS has developed the broadest collection of services available from any cloud provider.
Our approach to regions, availability zones, and POPs provides global coverage for high availability, low latency applications.
Foundation services across compute, storage, security, and networking offer customers flexibility in their architecture. We have a full spectrum of options to meet most price-to-performance scenarios.
We offer the capability for both managed and unmanaged database options.
The offerings for Analytics and Application Services enable advanced data processing and workloads.
AWS Redshift, our cloud-based data warehouse, is the fastest growing service in the history of AWS.
Our management tools offer a lot of insight and flexibility to let you manage your AWS resources through either our tools or the management tools you’re already familiar with.
Recent expansion into enterprise applications has been entirely driven by customer feedback on where they’d like us to deliver value.
At AWS we have a shared security model, where we are responsible for some aspects of security, whereas you get to choose other security measures you put in place.
As AWS we are responsible for the security of the underlying infrastructure . That of course include physical security across our regions, our data centers, our availability zones, our edge locations. We are also responsible for the security of the foundation services that underpin the AWS environment. This includes the infrastructure that supports our compute, storage, database and networking services.
As a customer, then, you have a choice of what security controls you choose to deploy to protect your virtual networks, servers, your data and what access control policies you wish to put in place. For highly sensitive content and applications you may want to put very stringent controls in place. For less sensitive applications, you may want to dial security back – you get to choose.
Annual view since inception
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TALKING POINTS
AWS has the largest ecosystem in the cloud (by far) and it continues to grow at a rapid clip.
It’s very likely the SI and ISV partners of choice for the customer are already partners of AWS.
Having this support in place makes it much easier to adopt and shift existing business processes to the cloud.
Marketplace allows customers to directly deploy business applications to their AWS environment, simplifying licensing and deployment.
TALKING POINTS
Customers have selected AWS for years because we have proven ourselves committed to customer success.
We believe we stand apart in the market because of six factors: Experience, Service Breadth and Depth, Pace of Innovation, Global Footprint, Pricing Philosophy, and Partner Ecosystem