Keynote presentation from Amazon.com CTO, Werner Vogels.

1. The Lean Cloud
How Startups Grow Fast with AWS
Dr. Werner Vogels
CTO, Amazon.com

3. ANIMOTO:
EC2
INSTANCE
USAGE
4000
3500
3000
2500
2000
1500
1000
500
0
4/11/08
4/12/08
4/13/08
4/14/08
4/15/08
4/16/08
4/17/08
4/18/08
4/19/08

4. Upload
Analysis
Rendering
Distribu5on

6. ELASTIC
AND
PAY-­‐PER-­‐USE
INFRASTRUCTURE
Infrastructure
Cost $
Unable to
Large serve
Capital customers
Expenditure
Predicted
Demand
Traditional
Hardware
Opportunity
Cost Actual
Demand
Automated
Virtualization
time

7. REMOVE
W ASTE
30% 70%
On-Premise Your
Managing
All
of
the
Infrastructure Business
“Undifferen5ated
Heavy
Li@ing”
Waste is anything that does not lead
to direct value for the customer

8. REMOVE
WASTE
WITH
AWS
30% 70%
On-Premise Your
Managing
All
of
the
Infrastructure Business
“Undifferen5ated
Heavy
Li@ing”
AWS Configuring
More
Time
to
Focus
on
Cloud-Based Your
Cloud
Your
Business
Infrastructure Assets
70% 30%

9. KEY
BENEFITS
TO
RUNNING
IN
THE
CLOUD
Lowers
Cost
Increases
Agility
Eliminates
Capital
Investment
Reduce
Time
to
Market
Reduces
OperaSonal
Costs
Removes
contraints
Removes
the
“Heavy
LiZing”
FoundaSon
for
Leverages
Scalability,
Reliability
and
Security
21st
Century
Architectures

10. THE
AWS
MISSION
Enable businesses and developers to use web services
to build scalable, sophisticated applications

12. THE
AWS
COMPUTING
PLATFORM

13. Tools
to
access
services
Cross
Service
features
Pla4orm
building
blocks
Infrastructure
building
blocks

14. AWS
Regions
Amazon
Edge
Loca5ons
Ashburn, VA Amsterdam Hong Kong
US
East
(Northern
Virginia)
Dallas, TX Dublin
Frankfurt
Tokyo
Singapore
Jacksonville, FL
US
West
(Northern
California)
Los Angeles, CA London
Europe
(Dublin)
Miami, FL Paris
Newark, NJ
Asia
Pacific
(Singapore)
New York, NY
Asia
Pacific
(Tokyo)
Palo Alto, CA
Seattle, WA
St. Louis, MO

15. AMAZON EC2 REGIONS AND
AVAILABILITY ZONES
US East (Northern Virginia) EU (Dublin)
Availability Availability
Zone A Zone B Availability Availability
Zone A Zone B
Availability Availability
Zone C Zone D
Availability
Zone C
Amazon EC2 Regions:
US East (Northern Virginia) / US West (Northern California) / EU (Dublin) /
Asia Pacific (Singapore) / Asia Pacific (Tokyo)

16. BILLIONS OF OBJECTS IN AMAZON S3
500
449
450
400
Peak
Requests:
339
350
300
250
200
152
150
100
52
50
18
0.2
5
0
Q1
2006
Q1
2007
Q1
2008
Q1
2009
Q1
2010
Q1
2011
Q2
2011

17. Each day AWS adds the equivalent server
capacity to power Amazon when it was
a global, $2.76B enterprise
(circa 2000)

18. The Key to Success?
Listening to Our Customers

19. You
Asked
For…
! Expanded Global Footprint
! Lower Prices & New Pricing
Features
! Make it Easier to Use
! Improved Support Offerings
! New Instance Types
! Expand Platform Up and Out

20. EXPANDED
GLOBAL
FOOTPRINT

21. LOWERING
PRICES

22. Make
It
Easer
To
Use

23. New
Instance
Types

25. Expand
Up
&
Out
! Route53
! Simple Email Service
! S3 Large Object Support &
Versioning
! CloudFront SLA, Custom Origin &
HTTPS Support
! RDS Multi-AZ Deployments, Read
Replicas, & RIs
! VM Import
! Security Features & Compliance:
AWS Identity and Access Management
(IAM), PCI Compliance, ISO 27001
! Free Monitoring of EC2 Instances
! And More…

26. BIG
PRIORITIES
FOR
2011

28. AWS
C LOUDFORMATION
AWS CloudFormation enables system administrators
and developers to create repeatable AWS
infrastructure deployments (Stacks) using
customizable architecture templates.
Define a JSON Create an AWS
template stack
(Console, CLI,
API)
CloudFormation Stack

30. Easy to begin,
impossible to outgrow

32. WHAT
M AKES
E LASTIC
BEANSTALK
D IFFERENT?
Developers retain ownership and
full control over their AWS
resources.
• Root access to your EC2 instances
• Easily manage configuration changes in one
place
§ EC2 instance type, security group, load balancer settings,
auto-scaling, multi-AZ, notifications, and other settings.
• Use any database
§ Amazon RDS, Amazon SimpleDB, Microsoft SQL Server, or
Oracle.
• Create custom AMIs
• Run other services side-by-side in EC2
• Easily move your application out of Elastic
Beanstalk

33. What
do
CloudformaSon
and
ElasSc
Beanstalk
cost?

34. RDS
Amazon
RelaSonal
Database
Service

35. InnovaSon
with
RelaSonal
Databases
1.
Fault-­‐Tolerance
RDS
MulS-­‐AZ
Deployments
2.
Scaling
RDS
Read
Replicas

36. SECURITY,
CERTIFICATION
&
COMPLIANCE

39. • SAS70 Type II Audit
• ISO-27001 Certification
• PCI Level 1 Service Provider
• FISMA A&A
• Sarbanes-Oxley (SOX) Compliant Platform

40. IDENTITY
A ND
A CCESS
M ANAGEMENT
( IAM)
Create and Manage Users
Improved Security
§ Multiple users, with individual permissions
§ Secure by default
§ Individual security credentials (access keys, password, MFA)
Improved Control
§ Centralized control of user access
§ Fine-grained permissions
§ Control Users’ access to APIs and AWS Console
Integrated
§ No changes to service APIs

42. Amazon
VPC
Customer’s isolated
AWS resources
Subnets
Router
VPN
Gateway
Amazon
Web Services
Cloud
Secure VPN
Connection over
the Internet
Customer’s
Network

43. CURRENT
VPC

44. NEW
VPC

46. Key Differentiators of AWS
1. FLEXIBILITY
2. LOWERING COST
3. INNOVATION

47. FLEXIBILITY
Keys Differentiators
NO LOCK-IN

49. Continuously
Keys Differentiators
Lowering
Cost

51. CONTINUOUS
Keys Differentiators
INNOVATION

52. AWS Pace of Innovation
» Amazon Simple Notification Service
» EC2 Reserved Instances » RDS Multi-Availability Zone Support
» New SimpleDB Features » S3 Reduced Redundancy Storage
» IBM on EC2 » New Locations and Features for
» Windows Server 2008 on EC2 CloudFront
» Premium Support » Amazon RDS » S3 Bucket Policies
» Amazon CloudFront » Amazon Virtual Private Cloud » Cluster Instances for EC2
» EC2 Elastic IP addresses » Amazon Elastic MapReduce
& Availability Zones » EBS Shared Snapshots
» Amazon EC2 » Windows Server, MySQL, » Monitoring, Auto Scaling &
» Amazon S3 Oracle, & JBoss on EC2 Elastic Load Balancing for EC2 » Amazon Linux AMI
» Developer Portal & » Lower Data Transfer Costs » AWS Import/Export » Oracle on EC2
Forums » New EC2 Features
» SUSE Linux on EC2
» Micro Instances
» AWS Services in N. California » Lower Pricing for EC2
» Amazon SimpleDB High Mem Instances
» AWS Multi-Factor Authentication
» Amazon Flexible Payments Service » Identity & Access Management
» AWS Management Console
» S3 in Europe
» AWS Economics Center » AWS Services in Singapore
» EC2 new instance types
» AWS in Education » RDS Reserved Database Instances
» AWS Start-Up Challenge
» AWS Security Center » RDS Read Replicas & Lower Pricing
» SAS70 Type II Audit » Lower Outbound Transfer Pricing
» More services in EU » Data Transfer Usage Tiers
» Public Data Sets » Lower EC2 Pricing
» Elastic Block Store » Consolidated Billing for AWS
» Amazon SQS » Lower S3 Pricing » Amazon S3 Versioning Feature
» Amazon Mechanical Turk » EC2 SLA » Lower pricing for
» EC2 in EU » EC2 High Memory Instances
Outbound Data Transfer
» S3 Tiered Pricing » AWS Solution Provider Program

53. AWS PACE OF INNOVATION IN 2010
» Free Monitoring EC2
» Amazon SNS » RDS Reserved » Amazon Route 53
» Combined AWS Data Transfer » CloudFront Default Root » PCI DSS Level 1 Certification
Savings » Startup Challenge 2010 » Mobile SDKs (Android, iPhone)
» Amazon EMR BootStrap Actions » Cloudfront Invalidation » Large Object S3 Support
» Amazon ELB Session Stickiness » Florida POP
» Amazon RDS in EU » Import/Export APAC
» New Singapore Region » AWS Elastic Beanstalk
» CloudFront HTTPS
» Amazon RDS Read Replicas » Amazon Simple Email Service
» NYC Edge Location
» Suse EC2 Linux » Improved AWS Support “Bronze”
» Lowers Pricing HTTP
» Amazon SNS Console » Amazon CloudWatch Console
» EMR JobFlow Debugging » AWS Import Export GA
» Amazon SNS » Amazon ELB HTTPS » VM Connector
» Simple DB Consistent Reads
» Amazon S3 Console » AWS Free Tier » Tokyo Region
» Simple DB Conditional Puts
» Amazon EBS Cloudwatch » EMR Resizing Cluster » AWS Support JP
» Amazon SQS Longer » Amazon S3 Lowered Pricing
» AWS Java SDK
retention, Free Tier » CloudFront GA, SLA
» Windows BYOL
Amazon S3 Bucket Policies » S3 MultiPart
» Singapore Pop
» Amazon VPC IP Address » GPGPU Instance Types
» CloudFront
» Cluster Compute Instances » ISO27001/2 Certification
Private Streaming
» Amazon S3 RRS » Lowered Pricing EC2
Notifications » AWS IAM » AWS CloudFormation
» Amazon EC2 Reserved Instances » Amazon VPC Console » Amazon S3 Static Websites
» VPC in EU
with Windows, Extra Large High » Micro Instances » AWS IAM Website Login
» Amazon RDS in US-west
Memory Instances » Paris Edge Location
» Amazon CloudFront Access » Amazon Linux AMI
» Amazon S3 Versioning Feature » Amazon EC2 Tagging,
Logs
» Consolidated Billing for AWS Filtering, Idempotency,
» Amazon RDS Multi-AZ
» Lower pricing for Outbound Data » Oracle Certified AWS
» Amazon S3 RRS
Transfer » AWS PHP SDK
» Amazon RDS Console