Most companies are overrun with data, yet they lack critical insights to make timely and accurate business decisions. They are missing the opportunity to combine large amounts of new, unstructured big data that resides outside their data warehouse with trusted, structured data inside their data warehouse. In this session, we discuss the most common use cases with Amazon Redshift, and we take an in-depth look at how modern data warehousing blends and analyzes all your data to give you deeper insights to run your business. Equinox Fitness Clubs joins us to share their journey from static reports, redundant data, and inefficient data intergration to a modern and flexible data lake and data warehouse architecture that delivers dynamic reports based on trusted data.