Mobile Week at the San Francisco Loft Monetize Your Mobile App with Amazon Mobile Ads In this session, we’ll discuss the latest best practices for targeted ad placement for modern apps from basic, interstitial, and incentive videos, and how targeted ad mediation plays a key role in optimizing app revenue. We’ll then dive into creating a basic mobile app integrated with Amazon Ads to showcase the revenue possibilities and vault you directly to the bank. Level: Intermediate Speaker: Dennis Hills - Developer Advocate, AWS Mobile Applications

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Monetize Your Mobile App with
Amazon Mobile Ads
Dennis Hills
Developer Advocate, AWS Mobile
Pop-up Loft

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Agenda
§ Freemium vs Premium
§ Ways to monetize a freemium app
§ Overview of ad-driven monetization
§ Amazon Mobile Ads

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Ways to Monetize a Freemium App
In-app purchases &
subscriptions
Advertising
$81
billion
$101
billion

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Advantages of Freemium
#1 More downloads
#2 Multiple Monetization Strategy
#3 Lower user expectations
#4 Positive reviews in App Stores are more likely

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Disadvantages of Freemium
#1 No guaranteed revenue
#2 Ads distract users (frustration)
#3 High engagement required to generate
revenue

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Ways to Monetize Your App
q Premium priced app
q In-App Purchases
q Subscriptions
q Ads (static and video)
q Rewarded videos

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Overview of Mobile Ads
Interstitial
and banner
Skippable
video
Rewarded
video
Native
shop now!
Watch
to
Win!

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Demo Videos of ad types
Interstitial Incentive Video

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Ad Revenue Models
Ad networks
Ad
Ad view or “impression”
Ad click
Conversion
Your revenue
Your app

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Ad Revenue KPIs
Revenue per ad Number of ads
(eCPM) (Fill rate)
eCPM or RPM = Revenue per 1,000 ads shown
Fill rate = Number of ads shown/number of ads requested
Ad revenue

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Amazon Mobile Ad Network
The Amazon Mobile Ads API is an in-app display
advertising solution to monetize mobile apps and games
across platforms, including phones and tablets on
Android, iOS, and Fire. With the Amazon Mobile Ad
Network, you have the opportunity to earn more.

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Let’s Build an Ad-driven Mobile App

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Thank you