Explore server-less transcoding workflows using the latest AWS services. Learn how to implement a wide array of use cases and how to combine AWS and 3rd party services to create a complete end-to-end file-based transcoding solution.

1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS re:INVENT
H e a r h o w O w n Z o n e s i s u s i n g A W S E l e m e n t a l
M e d i a C o n v e r t t o h e l p m e d i a c u s t o m e r s d e l i v e r w o r l d
c l a s s V O D e x p e r i e n c e s
A a r o n S l o m a n , C T O , O w n Z o n e s M e d i a N e t w o r k
V i v e k R . B h a t , P r i n c i p a l P r o d u c t M a n a g e r , A W S E l e m e n t a l
C T D 2 0 3
N o v e m b e r 2 9 , 2 0 1 7

2. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
What to Expect from the Session
• Challenges of transcoding and delivering video
• What is AWS Elemental MediaConvert?
• Who is OWNZONES?
• Helping Magnolia Pictures build cloud VOD workflows using AWS
Elemental MediaConvert

3. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
File Based Transcoding
Prepare, process and protect
content (e.g. reduce size,
change format, watermark,
and protect)
Original source content
(VOD files)
Distribute to other
companies for
downstream processing or
consumers for viewing

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Explosion Of Content And Devices
Age of content abundance Devices everywhere

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Set up and manage physical
infrastructure
Scaling is challenging; build for
peak
Large investments upfront
Challenges Of On-Premises Transcoding

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Challenges With Cloud-based Transcoding
 Not suited for broadcast grade video and quality
 Limited scalability and spotty support
 Complicated pricing and manual on-boarding issues
 Not easy to build end to end workflows

7. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Introducing AWS Elemental MediaConvert
 Access to professional grade video features and
quality
 No software or hardware infrastructure to manage
 Automatically scales in response to variations in
incoming video volume
 Ability to manage capacity and control order in
which jobs are processed

8. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
JOB TEMPLATE
METADATA
OTHER
JOB
CONFIG.
INPUT 1
INPUT
CONFIGURATION
AWS Elemental MediaConvert Basics
HLS OUTPUT GROUP
PRESET 1
PRESET 2
PRESET n
INPUT MEDIAASSET(S)
JOB 1
INPUT 1
INPUT FILE 1
INPUT
CONFIGURATION
HLS OUTPUT GROUP
OUTPUT 1
OUTPUT 2
OUTPUT n
METADATA
OTHER
JOB
CONFIG.
QUEUE(S)
Manage resources for parallel
processing of jobs
NOTIFICATIONS AND METRICS
DOWNSTREAM
PROCESSING
TRANSCODED MEDIA IN S3
Amazon
CLOUDWATCH
HTTP/HTTPS
Email
SMS
Application
LAMBDA
SQS

9. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental MediaConvert - Pricing
No minimum fees Pay as you go Rates based on
duration of
output video
Pay for what
you use

10. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental MediaConvert Use Cases
 Mezzanine content creation
 OTT service / VOD delivery
 Other content conversion
 User Generated Content
 Online education
 News and sports
 Social Video
 Product
 Enterprise

11. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental MediaConvert Workflow
ORIGINATION AND DISTRIBUTIONSTORAGE
Notification
Through
CloudWatch
Events
Media Files
SOURCE DEVICES
Amazon S3
Amazon
CloudWatch
AWS Elemental
Magikarp
Amazon
CloudFrontAmazon S3
AWS Elemental
MediaConvert
FILE-BASED CONVERSION
Watch Folder
Amazon
Lambda
Publish
Amazon
Lambda

12. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental MediaConvert Benefits
 Broadcast grade workflows in
the cloud
 Shorten time to market and
iterate
 Reduced financial risk
 Massively scalable and
performant
 Robust and resilient workflow
 W i d e r a n g e o f i n p u t a n d
o u t p u t f o r m a t s a r e s u p p o r t e d
 S u p p o r t f o r H D R , s t a t i c
o v e r l a y s a n d
c l i p p i n g / s t i t c h i n g , a d v a n c e d
a u d i o , D R M , a n d c l o s e d
c a p t i o n i n g
 C o n t r o l o u t p u t q u a l i t y a t a
p r e c i s e l e v e l

13. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental MediaConvert Benefits
 Broadcast grade workflows in
the cloud
 Shorten time to market and
iterate
 Reduced financial risk
 Massively scalable and
performant
 Robust and resilient workflow
 N o s e t u p o r m a n a g e m e n t o f
u n d e r l y i n g i n f r a s t r u c t u r e
 U s e j o b s t a t u s c h a n g e s t o
t r i g g e r d o w n s t r e a m a c t i o n s
 L a m b d a b l u e p r i n t s , r e f e r e n c e
a r c h i t e c t u r e s a n d s o l u t i o n
b r i e f s e n a b l e e a s y e n d - t o - e n d
s e t u p

14. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental MediaConvert Benefits
 Broadcast grade workflows in
the cloud
 Shorten time to market and
iterate
 Reduced financial risk
 Massively scalable and
performant
 Robust and resilient workflow
 P a y a s y o u g o p r i c i n g ; s t a r t
s m a l l a n d s c a l e u p a s
b u s i n e s s g r o w s
 N o u p f r o n t c o m m i t m e n t s ,
w i t h p r e d i c t a b l e p r i c i n g
b a s e d o n o u t p u t c o n t e n t
d u r a t i o n a n d f e a t u r e s u s e d

15. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental MediaConvert Benefits
 Broadcast grade workflows in
the cloud
 Shorten time to market and
iterate
 Reduced financial risk
 Massively scalable and
performant
 Robust and resilient workflow
 M u l t i p l e j o b s
 S c a l e s e a m l e s s l y f r o m a f e w
v i d e o s t o t h o u s a n d s w i t h o u t
a d r o p i n t u r n a r o u n d t i m e
 M a n a g e p a r a l l e l p r o c e s s i n g
c a p a c i t y a n d c o n t r o l o r d e r i n
w h i c h j o b s a r e p r o c e s s e d
t h r o u g h q u e u e s

16. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental MediaConvert Benefits
 Broadcast grade workflows in
the cloud
 Shorten time to market and
iterate
 Reduced financial risk
 Massively scalable and
performant
 Robust and resilient workflow
 E x t e n s i v e v a l i d a t i o n o f
s e t t i n g s a n d e r r o r h a n d l i n g
 L e v e r a g e m e t r i c s t o i d e n t i f y
a n d h a n d l e e r r o r s
i m m e d i a t e l y
 M u l t i a v a i l a b i l i t y z o n e
a r c h i t e c t u r e

17. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS re:INVENT
OWNZONES MEDIA NETWORK
W W W . O W N Z O N E S . C O M
M E D I A C O N V E R T

18. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
WHO IS OWNZONES?
We create technology to simplify OTT delivery and help creators reach their audiences
globally in a growing $85 billion industry.
WE’RE THE BRIDGE BETWEEN CONTENT AND AUDIENCE

19. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
WHY OWNZONES?
Taking the Production Lab and Delivery services to the cloud with our Media Logistics
Platform, we pair it with our OTT Unified Publishing Framework to offer a powerful
innovation to the Media and Entertainment industry: OWNZONES CONNECT.
YESTERDAY
TODAY

20. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
SOLUTIONS WE OFFER
What is the solution that OWNZONES provides and what are the benefits to the customers?
VIDEO MEZZANINE
AUDIO TRACKS
ASSISTIVE AUDIO
DUBS
SUBTITLES
CLOSE CAPTIONING
ARTWORK
SHORT FORM VIDEO /
CINEGRAPHICS
META DATA
THE CLOUD
WEB
TABLET
GAMING
MOBILE
10 FOOT
UX / UI
INGEST
MANAGE
DISTRIBUTEOur platform automates a lot of the tasks needed
to prepare source media (master formats from
content) into acceptable formats for popular OTT
destinations
Offers real- time
management of how
and when assets are
displayed on UI
Manage all your
media logistics
from one easy-
to-use interface
Support SVOD,
AVOD, TVOD,
freemium & live
streaming
Supports video, music &
print
SOURCE MEDIA
MAXIMIZE
PACKAGE
.com

21. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
OWNZONES CONNECT
A n i n n o v a t i v e d i g i t a l c o n t e n t s u p p l y c h a i n s o l u t i o n v i a t h e C l o u d
 Industry-level ingestion support
(Any method / Any format)
 Production Tools (Clipping,
Cropping, Multi-language CC)
 Predictive Outcome Technology
 Machine Learning – Smart Agents
 Cloud Based Automated Workflow
& Delivery (IMF ready)
 Automated QC workbench

22. Architecture Overview

23. CASE STUDY
O W N Z O N E S M E D I A N E T W O R K

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CUSTOMER’S GOALS
Magnolia, like most content owners, faces the unknowns of the OTT promise
 Content libraries contain
assets that have been acquired
from a variety of post
production houses, all with
different specs
 Costs to transcode and deliver,
with an unknown ROI
 Requests for large number of
file deliveries can come in,
new libraries with new output
specs

25. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
OTT
STREAMING
OTT
STREAMING
CONFORMING
WORKFLOW
STORAGE
Media Files
SOURCE
Amazon S3
AWS Elemental
MediaConvert
FILE-BASED CONVERSION
INGEST
Video, Audio
and Subtitles
METADATA
Amazon
SNS & SQS
Recognize Files
Assign to Assets
Inspect Contents
Demux
Build Proxys
AVOD Markers
Recipe
BATCH(S)
JOB (S)
VIDEO & AUDIO FILES
CPL (PLAYLIST)
TEMPLATE
METADATA
Mezzanine File(s)
QUALITY
POST PROCESSING
Concatenation
Packager
Automated QC
Manual QC
SMART
AGENTS
OTT DELIVERY
Aspera,
Signiant
S3 Copy
Aspera, Signiant
Amazon S3
AWS Snowball
HDD Delivery
OTT DRM
CloudFront
Security and
Rights
Amazon Simple Workflow Service (SWF)

26. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
WITH AWS ELEMENTAL MEDIACONVERT
We have been able to meet the needs of Magnolia and other companies
by…
 Delivering complex "broadcast-grade" advanced encoding and audio/video processing
features
 Providing an elastic approach to scale
 Having a predictable cost model, using CloudWatch metrics for modeling
As an AWS Service, we get a lot of AWS "stuff" for free!
 Job tracking via SNS/CloudWatch events – no need to constantly poll AWS Elemental
for status or have a separate callback listener
 Easier cost tracking and allocation per customer via CloudWatch metrics
 AWS Security Integration (IAM Roles) - Grant Customer Accounts Rights
Deployments and Ops time savers
 Versioning and upgrading to new releases is now as simple as changing API endpoints
 We think of it as a "job now," not a group of customer servers
 Moved to JSON API, code friendly with our developers

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O W N Z O N E S M E D I A N E T W O R K
DEMO

28. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
In Closing
• AWS Elemental MediaConvert has the advanced transcoding features our
customers require for creating VOD assets
• Transition to AWS Elemental MediaConvert was easier than expected, and the
engineering team found it easy to work with the APIs
• AWS Elemental MediaConvert architecture supports the OWNZONES
scale-as-needed business model
• Our partnership with AWS Elemental is key to OWNZONES disrupting this
industry !

29. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Next steps
Try services in the console. Search the conference for “AWS Elemental”.
Visit us in the AWS booth to learn more
Wednesday
CTD206 – Ad insertion – MediaTailor
CTD203 – File Transcoding – MediaConvert
Thursday
CTD202 – All services introduction
CTD409 – Video origin deep dive (Chalk Talk)
– MediaStore, MediaPackage
Friday
CTD411 – Build channel – a live and VOD (Workshop)
CTD204 – Live streaming – MediaLive, MediaStore, MediaPackage
CTD410 – Live streaming deep dive (Chalk Talk)

30. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
THANK YOU!
w w w . o w n z o n e s . c o m
O W N Z O N E S M E D I A N E T W O R K