The document discusses how Forwood Safety and the National Football League use Amazon QuickSight for business analytics. Forwood Safety uses QuickSight to analyze safety verification data from millions of checks to identify potentially fatal issues. The NFL uses QuickSight for its Next Gen Stats to provide real-time player tracking data to media, teams, and broadcasters. QuickSight provides benefits like easy scalability, no server management, and pay per use pricing.

2. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
NFL and Forwood Safety Deploy Business
Analytics at Scale with Amazon QuickSight
A N T 3 1 1
Jose Kunnackal John
Principal Product Manager
Amazon QuickSight
Thorsten Scholz
Chief Technology Officer
Forwood Safety
Michael Schaefer
Sr. Product Manager
National Football League

3. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Agenda
Amazon QuickSight updates
Forwood Safety—using Amazon QuickSight to save lives
NFL—real-time stats with Amazon QuickSight

4. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

5. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon QuickSight differentiators
Easily scale from
10 users to 10,000
QuickSight automatically scales with your
usage and activity, with no need for additional
infrastructure. QuickSight will grow with your
organization’s needs from a few users to tens
of thousands of users.
No servers to manage
QuickSight has no servers or software to
manage, maintain, deploy, upgrade or migrate. We do
the heavy lifting so you don’t have to.
Build end-to-end BI solutions
Amazon QuickSight integrates with your data sources and AWS
services like Amazon Redshift, Amazon Simple Storage Service
(Amazon S3), Amazon Athena, Amazon Aurora, Amazon Relational
Database Service (Amazon RDS), AWS Identity and Access
Management (IAM), AWS CloudTrail, Amazon Cloud Directory and
more - providing you with everything you need to build an end-to-
end BI solution
Pay only for what you use
Provide read-only access to the interactive dashboards for
Amazon QuickSight and pay only when your users access
them with pay-per-session pricing. With Amazon
QuickSight there are no upfront costs, no annual
commitments and no charges for inactive users

6. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Embedded dashboards
Build in Amazon QuickSight. Embed in your applications. Analytics delivered!
Fully interactive with drill down, filtering, & external links
Personalized views with row-level security
No servers to manage, no long-term commitments
Pay for usage @ $0.30/session, max charge $5/mo/reader
Seamless authentication using federated single-sign-on
Ease of maintenance with JavaScript SDK & user/group APIs

7. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon QuickSight—ML Insights
Automated business insights with Machine Learning and natural language
ML-powered anomaly detection on billions of data points
Proactive alerts so you’re always in the know
ML-powered forecasting with just a few clicks
Plain language narratives make insights easy to understand
No development, no ML expertise or data scientist needed
Sign up for preview at https://quicksight.aws!

8. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

9. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

10. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Should we be afraid to fly?
Aviation safety statistics for 2017*:
41,800,000 flights
Over 4,100,000,000 travelers flew safely on
these flights
Zero passenger fatalities
* Statistics for airlines which are members of the International Air Transport
Association (ITIA), Source: https://www.iata.org/pressroom/pr/Pages/2018-02-22-
01.aspx, accessed 19/10/18.

11. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What can we learn from the aviation industry?

12. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Checklists verifying critical controls
Critical controls help save lives
Fatality
mitigated

13. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Beyond verifications, the gift is the data
Millions of verifications contain crucial details about life-saving critical controls
If we analyse it properly, we can save someone's life

14. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Our challenges as a SaaS vendor
Mining millions of verification
data points and providing
customized dashboards
Providing seamless access to Amazon
QuickSight, as well as our other
web and mobile apps

15. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
QuickSight has a strong value proposition
Amazon QuickSight is fast
Analyze millions of verifications for rapid determination of potentially fatal events
Amazon QuickSight is serverless
Fully managed service allows focus on data and information
management seamless and secure access with single sign on capabilities
Amazon QuickSight is scalable and cost effective
Once data is transformed, report-building can be performed by users
Pay per session “Reader” pricing significantly reduces enterprise costs

16. “AtRio Tinto, safety is paramount, and wewant to empowereveryoneto make
decisions with the best data available.
Amazon QuickSight allows ouranalysts to createinsightful dashboards quickly
enabling us to move fromstatic spreadsheetsto interactive data… Readers in
Amazon QuickSight, with pay-per-sessionpricing, will help us scalethe dashboards
to moreend-users acrossthe worldand only pay forwhat weuse… ”
Chief Advisor – Rio Tinto Critical Risk Management

17. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Rio Tinto deployment
Our partnership
Rio Tinto, global mining group
with 47,000 people in 35 countries and 6
continents
Our goal
Deploy Amazon QuickSight globally for
Rio Tinto’s fatality prevention
data analysis

18. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

20. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Rio Tinto deployment: Architecture

21. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Rio Tinto deployment: Provision users
Pre-provision users by integrating APIs into your workflow

22. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Rio Tinto deployment: User authentication
Sign in to Amazon QuickSight via federation with your Amazon Cognito credentials

23. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Learnings from dashboard
deployment
1. Provide comprehensive pre-built
dashboards for users
2. Provide standardized data sets for self-
service analytics
3. Provide a step-by-step recipe for success

24. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Learnings from enterprise data management
Step 1. Create user defaults data set Step 2. Set up defaults for parameters
Use of dynamicdefaults vs row-level security

25. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Learnings from enterprise data management (2)
Use of dynamicdefaults vs row-level security
Step 3. Add controls to see defaults filters on your dashboards

26. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Learnings from enterprise deployment
Schedule email reports to push dashboards to users’ inboxes

27. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Where to from here?
• Further explore Amazon QuickSight
• Review the new ML Insights capability (preview)
• Get in touch with us to help us prevent even more fatalities!
Share analysis and
standards of
life-saving critical
controls

28. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

29. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What is The National Football League?

30. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What is Next Gen Stats?
• The NFL’s player tracking
initiative
• Capture, process, and distribute
data in real time
• Aligned with the NFL mission to
unite and inspire people in the
joy of the game
RFID chip

31. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

33. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Next Gen Stats team
• “Lean” team consisting of
• Engineers
• Operations
• Product/analytics
• Serves many groups with different needs
• Media
• Football Operations
• Health & Safety
• Officiating

34. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Overview of NGS Research Tool
• A dashboard to find interesting statistical narratives
• User can peruse the various dashboards for passing, rushing, receiving, and
more to find leaders in various categories
• Hundreds of statistics and splits can be run through instantly
• New calculations and metrics are added weekly

35. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Next Gen Stats application
Hundreds of users across
• NGS research & analytics team
• NFL media producers, editors, writers, social media teams
• Broadcast partners
• 32 clubs

36. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Before Amazon QuickSight
All research was done manually (SQL) by our research team
Media relied on weekly emailed reports from NGS research group
• Our researchers were working 80+ hours/week last year to support
every question!
We built out the NGS infrastructure and portal on Amazon Web Services (AWS)
but
• Need interactive medium for users to slice and dice data
• Should be seamless, not require separate portal/authentication
• New data fields need to be exposed frequently

37. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Why Amazon QuickSight?
Speed and efficiency
• Real-time insights - Direct query mode allows zero lag for reactive in-game stats
• Dashboards - Create in Amazon QuickSight, update anytime with no downtime for NGS application
• Data on AWS (Amazon Aurora PostgreSQL) – Amazon QuickSight is optimized with private connectivity
• Management - No servers to set up or manage
Pay-as-you-go model
• We have hundreds of users, but few power users
Embedding
• Don’t want another application - Need a seamless integration

38. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
With Amazon QuickSight…
Faster insights
• Went from waiting on weekly statistics package to having stats in-game
• NFL, clubs, and broadcasters now can start analyzing games immediately
Data is freed: Users can find their own storylines
• Went from having five users with eyes on the data, to hundreds slicing and dicing
• Media adoption has seen real growth as a result
Clubs now have a baseline tool for manipulating our data
• New regulation allows all clubs access to all data
• Every club has the power of data, with a great tool to consume

39. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

40. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Next Gen Stats backend
application
Amazon VPC
Stadium
Architecture diagram

41. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

43. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Changing the Game
Faster Research = Better Storytelling
• Real-time insights has created groundswell of excitement
Clubs are given a tool for evaluation
• First season clubs have access to this data
• How will the game evolve as a result?
Only the beginning
• Continue to roll out new dashboards
• Can ML Insights tell us something about players and coaches previously unknown?

44. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

45. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon QuickSight
Easily scale - 10 users to 10,000
Amazon QuickSight automatically scales with your usage and
activity, with no need for additional infrastructure. Amazon
QuickSight will grow with your organization’s needs from a few
users to tens of thousands of users
No servers to manage
Amazon QuickSight has no servers or software to manage,
maintain, deploy, upgrade or migrate. We do the heavy
lifting so you don’t have to
Build end-to-end BI solutions
Amazon QuickSight integrates with your data sources and AWS services
like Amazon Redshift, Amazon S3, Amazon Athena, Amazon RDS, AWS
CloudTrail and more - providing you with everything you need to build
an end-to-end BI solution
Pay only for what you use
Provide read-only access to the interactive dashboards for
Amazon QuickSight and pay only when your users access them
with pay-per-session pricing. With Amazon QuickSight there
are no upfront costs, no annual commitments and no charges
for inactive users
ML-insights PREVIEW
With ML-powered anomaly detection, forecasting, and alerts and
with automated yet customizable natural language narratives, you
can delight your customers with never-before functionality in a BI
tool
Dashboard Embedding NEW
Eliminate dashboard development and maintenance activity
by embedding dashboards built in Amazon QuickSight. Secure
(SSO auth), easy (JavaScript SDK + user/group APIs). Cost-
effective (pay-per-session)
Sign up now @ https://quicksight.aws

46. Thank you!
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Jose Kunnackal John
jhnjos@amazon.com
Thorsten Scholz
thorsten.scholz@
forwoodsafety.com
Michael Schaefer
Michael.Schaefer@
NFL.com

47. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.