Movember and Bulletproof session for the Australia Customer Appreciation Day, November 13, 2012

1. Movember: Changing the face of men’s
health in the cloud
Anthony Woodward, CEO & CIO, Bulletproof
David Smith, CTO, Movember Foundation

2. About Bulletproof
• Founded in 2000 by Service Provider industry veterans
• Wholly Australian-owned
• First to market in Australia with a fully virtualised, mission critical hosting offering
in 2006
• Top-5, Tier 1 Australian Managed Hosting Provider in 2012
• Key competitive differentiators:
• Transparency
• Proactivity
• Agility
• Australia’s first Managed AWS offering in October 2012
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3. Bulletproof Customers
• Customers include:
– Media Websites: ABC, Network Ten, DMG Radio - Nova FM
– Online Campaigns and High-Traffic Websites: Movember 2007-2012,
Whirlpool, AOC Vancouver 2010 and London 2012
– Managed Applications for Enterprises: BlueScope Steel, Transurban
– Federal, Commonwealth and State Government: AGIMO, budget.gov.au
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4. Bulletproof’s Managed Services Offering
• Mission Critical Hosting core offering
• 100% Managed Services (no co-lo or unmanaged)
• Managed Public Cloud (since 2006)
• Managed Private Cloud (since 2008)
• Managed Virtual Services (MVNAS, MVALB, MVSSL, MVWAF shared
services)
• Managed AWS, including AWS Enterprise Support (October 2012)
• Managed AWS and Managed Hybrid AWS including AWS Direct Connect
(USA and AU)
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5. About Movember Foundation
• Movember (the month formerly known as November) is a
moustache-growing charity event held during November
each year that raises funds and awareness for men’s health
• Last year it raised AU$124M for men’s health globally
• David Smith (CTO) explains…
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10. 100
Million
Page
Views

12. Movember.com – Business Challenges
• Very high rate of growth
• Reach into many markets around the world
• Ability to scale quickly
– Peak donation period is equivalent of $8-10 billion dollar e-commerce site
• Performance of the site is critical
• Large amount of content to manage
– 40+ different country/language website versions, 30+ Million Broadcast emails
• High availability, 24*7, 100% uptime targets
• Disaster recovery and synchronizing backup site
• Significant changes to website each year
• Performance and load testing
• Get one chance to get it right each year, can’t be late, can’t afford mistakes
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13. Movember.com – why Bulletproof?
• Key reasons for choosing Bulletproof
– Technical expertise and experience, operational skill, innovative, transparent
– Flexibility to scale up and down. Private managed cloud solution
– Long term partnership, supporter of Movember’s goals and values
• Key differentiators
– Ability to work with AWS worldwide, experience since 2007
– Able to provide high peak load infrastructure for very short periods of time
– Combination of dedicated and burstable infrastructure
• Why AWS
– Global footprint and scale
– Used for reverse proxies (CDN) in 2011
– Bursting capabilities, backup storage and DR proxy services in 2012
• Normal ROI calcs don’t really apply
– no site, no registrations or donations
– Cost ratios: look to cost-effectively deliver through partnerships
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14. Bulletproof and AWS - Background
• An AWS customer since 2008
• External Reverse Proxies and Bespoke customer CDN
deployments initially
• Bulletproof offerings and expertise have increased to now
include Managed AWS, with AWS Direct Connect
• Bulletproof is an AWS Partner Network Advanced
Consulting Partner
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15. Bulletproof Managed AWS Product
• Fully managed AWS offering with single supplier contact
• Full transparency of AWS and Bulletproof management billing
• AWS Enterprise Support on all Bulletproof Managed AWS instances
• Includes all AWS services including EBS, S3, EC2, CloudFront, etc.
• Combined with Bulletproof’s Managed Public or Private Cloud, it can deliver DR
or Managed Hybrid Cloud with AWS Bursting On-Demand for Extreme
Campaign Capacity
• From today, Bulletproof Managed AWS gives customers an Australian, AWS-
based Managed Public Cloud offering
• Strong customer interest and take-up
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16. Monitoring Superiority
• Years of experience – developed since 2000
• Primary tool for management
• 5-tier scalable solution, Open source-based
• Well known componentry
– collectd, Visage, Nagios, Flapjack, Redis, PagerDuty, and internal components
• Horizontally scalable
– Each tier can be scaled independently to cure bottlenecks
• Very high performance
– Over 1500 Monitoring events (OK, warning, critical) per second on medium spec hardware
– Over 20 metrics such as disk space, CPU, RAM recorded per node every 20 seconds (hundreds of core nodes
currently)
• A corner stone of Bulletproof’s award-winning service
• Links to service management processes and procedures so that alerting is responded to proactively
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17. Management Experience
• Proactively managing hosted infrastructure since 2000
• Over 2,500 services now managed
• Experience with Virtualised Infrastructure since 2006 (>2000 services)
• Linked to industry-leading monitoring and alerting platforms to ensure
proactivity and agility
• ITIL-based processes ensure service consistency
• Regular training reinforces proactive management techniques
• Transparency ensures customers are updated and well informed
• Contact management processes ensure security and privacy of data
• Customer portal allows contact management and monitoring visibility
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18. How Bulletproof Managed AWS delivers
• Movember 2012 Campaign Bursting Capacity and DR deployment
– Primary private cloud deployment in US, with AWS Direct Connect and EC2 Bursting
on Demand
– Replicated private cloud deployment in AU with AWS reverse proxies in US (different
AZ) and VPC back to AU DR site
– Cost-effectively delivers flexibility and control – management is critical “glue”
• Mortgage Choice is the first customer signed to Managed AWS locally
• Other customers include Network Ten for Managed AWS
Bursting on Demand for extreme campaign capacity if required
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19. Managed AWS – a game changer
• AWS Feature-Rich Cloud Services, delivered locally
• Bulletproof’s experience, market-leading monitoring and management
services
• Fully managed local AWS unlocks Enterprise and Government demand
• Opens the door to Mission Critical Cloud services
• For more information, please visit our stand or go to
www.bulletproof.net/aws
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