PwC hosted an AWS Summit in Mumbai to discuss how businesses can build and innovate using cloud technologies. The document discusses how today's businesses are driven more by needs rather than IT, with 50% emphasizing the need for new IT platforms and 70% having strong CIO-CxO relationships. It also summarizes PwC's cloud services for industries like manufacturing, financial services, government, telecom, gaming and GST. Case studies on migrating SAP to AWS for Macmillan Publishers India and building a real-time analytics platform for a gaming company are also provided. The presentation emphasizes how cloud can help businesses operate with agility, scalability and cost flexibility.

1. AWS Summits 2017, Mumbai
Build and Innovate on Cloud
www.pwc.com

2. PwC
Todays changes are being driven more by business than by IT
needs
50%
of the enterprises emphasize the need
for significant investment in new IT
platform
70%
say they
have a strong CIO-CxO relationship
81%
say the CEO champions the use
of technology to achieve strategy
Forces Decreasing
IT Responsiveness
The Digital Divide
Trend:
The disintermediation of
IT
Increasing
rate of
business
change
Growing
consumerism
Ready access
to low cost
third party data
and apps
Forces Increasing
Business Needs
& Expectations
Inflexible
architecture
& old
technologies
Growing IT
skills gap Outmoded
IT operating
model
What the CxO’s say

3. PwC
The Impact and Pace of Change
Over the coming years
3
2
3
1
Automation and Digital platforms
will begin to dominate
Cloud will evolve as the
standard deployment option
Companies, including large enterprises,
will have their enterprise data in the cloud
A multitude of “best of breed” solutions stitched
together will cause a new wave of integration
Shift from traditional applications with
manual intervention to more automation
Integration of applications will pose
new challenges

4. PwC
The future is already here
Cloud Computing
4
The changeover from on
premises to cloud is much more
than just a “lift and shift” of old
architecture and processes
What have cloud service
providers done?
Top tier providers have reviewed
the fundamentals of computer
science and improved computing
power and scalability through
simple architecture
Application of industry best
practices around software
development and infrastructure
management processes
It is a fundamental transformation
in which businesses can leverage
the unique properties of the cloud
model to achieve business
advantages
Taking together, cloud
architectural advances can
enable businesses to be more
agile to dynamic responses
Cloud based solutions will
reduce the need to purchase,
maintain and hire personnel
for addressing technology
infrastructure
The capabilities provided not only
include high bandwidth connectivity
among global data centers but also
the ability to develop high
performance cloud based
applications
If correctly done, it can help
businesses to leap ahead of
traditional IT barriers

5. PwC 5
PwC helps enterprises realize benefits on Cloud
Enterprise Applications
on Cloud
(Strategy, Innovate, Build and
Manage)
Mobility
(Development
and Innovation
on Mobile platforms)
Customer Experience
(Build customer centric
processes and applications on
cloud)
IoT
(Innovate, Connect, Analyze
and Predict)
Big Data and Analytics
(Business Analytics using core
domain expertise)
Devops
(Use agile methodology for
continuous development)
Cloud for Analytics for
Planning
(Evolve enterprise performance
metrics for
planning on SAP BO)

6. PwC
PwC focuses on industry needs for cloud adoption
Envisaging a large number of identified use
cases in the IIoT space using Big Data and IOT
platform on AWS cloud. This will lead to
refinement of predictive analytics on
maintenance and supply chain processes
IOT in
Manufacturing
and Supply
Chain
Financial
Services
Helping financial services industries to help embrace
cloud to deliver on customer satisfaction as
significant shifts in technology enables new forms of
competition and drives heightened customer
expectations
Providing advisory services to Govt. More than
100 Smart Cities application will be put on cloud
to materialize the Digital India campaign
Government

7. PwC
PwC focuses on industry needs for cloud adoption
Develop use cases for the Telco sector in the area of
subscription analytics running on the data streams
from operators on a cloud platform
For the online gaming and entertainment sector,
PwC has built a platform based real time
analytics & automation solution that enables
plug & play of different sources (Social Media,
Weather, News Feeds, IoTs, data centers)
In view of GST, PwC will provide its core
domain knowledge and also deploy and test
GST enabled applications on cloud
Telecommunications
Online Gaming
Goods and Services
Tax (GST)

8. PwC
We help clients create new value… from strategy through to execution
DESIGN &
CREATIVE
INNOVATION ANALYTICS &
OPTIMIZATION
EXECUTIONTECHNOLOGYSTRATEGY
Cloud
Information Management
BI, ETL, RDBMS, Data
Modelling and MDM
Application Strategy &
Integration
Mobile Application
Development Platform and
DevOps Framework
Advanced Technologies
Mobility, IoT
Capability from
strategy to
execution
A technology
delivery centre
31
Digital Hubs
Worldwide
9th
Largest Digital Agency &
1st in Mobile
AdAge 2015 report
500+
Awards
90%
Financial Times Global 500
list companies we serve
400+
Digital Projects
20+
Patents held/applied for
by team members
45+
SAP EPM Projects

9. PwC
Large Enterprise Applications : We help you migrate enterprise
applications like SAP to cloud
Strategy & Assess
• Conduct cloud envisioning workshop
• Create a powerful business case for change
Design
• Current SAP portfolio for
migration
• SAP-AWS Cloud Migration
• Governance, security &
delivery model
• Architecture & Blueprint
Construct
• Pre-implementation
readiness configurations
• Define backup policy &
deployment journal
• Conduct Pilot Migration &
assess results
Implement
• Execute migration of
applications
• Integrate, Deploy & Test
Operate & review
• Report, analyze &
continuously improve
• Focus on enhancing
functional capabilities
• Managed monitoring,
& support driven by
SLA metrics
•
1
3
4
5
What is Driving Large Enterprises
to Consider Cloud Technology?
•Limitless computing capacity
•Supports on-demand business
growth
Business
scalability
•Supports business innovation
•Faster time-to-market
Market
adaptability
•New value propositions
•Connect IT with business
demands
Ecosystem
connectivity
•Increase business relevance
•User defined experiences
Context
driven
variability
•Shifts focus from CapEx to
OpEx
•Pay as you go
Cost
flexibility
Cloud migration high level journey for large enterprises
2

10. PwC
Select Case Study: Macmillan Publishers India Limited*
Migration of existing SAP to AWS
* https://aws.amazon.com/solutions/case-studies/macmillan-india/
• Macmillan India has provided
publishing services to the
education market in India for more
than 120 years.
• The publisher’s primary business
involves commissioning, editing
and printing, and distributing
textbooks and course materials to
education providers from primary
school to tertiary institutions.
• Macmillan India wanted to update
its SAP Business Suite enterprise
resource planning solution which
the company uses to manage the
sale and distribution of textbooks
across India.
Client situation
• Macmillan India and PwC initially
moved several SAP modules—including
SAP Business Intelligence (BI), and
tested SAP performance under a range
of scenarios
• PwC completed the migration and the
new system went live in production.
• The entire project was completed
within 6 months
Our approach Business outcomes
• Cost saving from CAPEX to OPEX
operating model
• Reduction in operations cost
• Significant reduction in procurement
cycle
• Improved service levels, robust
security and data protection controls
using VPNs, Data-at-rest and Data-in-
transit
Key accelerators
• Cloud design & architecture
• Cloud reference architecture
• Cloud deployment journal

11. PwC
Select Case Study – A leading game publishing company
A leading mobile game publishing company engaged PwC to build a platform based real time analytics & automation solution to enables plug &
play of different sources (Social Media, Weather, News Feeds, IoTs, etc) to drive effective marketing strategies through analytics.
Data Sources:
Run multi-variate
tests for new
features over
controlled population
to improve the
new initiatives
before final
release.
Complete 360
degree view to
measure
effectiveness of
strategic
initiatives & source
to sink cash flow.
Learning behavior
patterns of users and
recommending
personalized
rewards, relevant
ads & customized
offers at the most
relevant time &
place.
• Provides a platform
for running
target oriented
campaigns.
• Learns over time
about when &
where to trigger
a specific
campaign to
drive
automation.
Platform
Real Time Analytics :
Downloads, Logins,
Gameplay,
Purchases,
Share
Geolocation, events,
weather, traffic
Social Media OthersLocation Driven
Data
Game Data
User Data
Data from Ad networks,
reward programs,
subscription networks, cost
data from data centre
Segmentation Cohorts
Machine
Learning
Simulation
Demographics,
Sentiments, Virality,
milestone events,
freinds
ID Federation – Single View of User
Real
Time
1
5
4
2
3
360 View of All
Stakeholders
Enhancing
Profitability for all
stakeholders through
better monetization
Integrating Actions
with Analytics &
Automation
Assessing App
usage
Predicting
Acquisition
& Retention
Strategy
Benefits & advantages
Analytics on AWS

12. PwC
12
Act now
“IT will move from a centralized authority to an advisor, broker and orchestrator of business
services driving digital conversations throughout the organisation”
Moving as fast as the
business needs, enabled
by automation and self-
service
On-demand access to
resources, with the
flexibility of multiple
clouds
Create an environment for
rapid innovation where
development & operations
are collaborating together
Drive mobile first as a foundational
element in everything the
organization does
Agile Cloud DevOps Mobile
The new IT paradigm

13. Thank you
© 2016-2017 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which
is a separate legal entity. Please see www.pwc.com/structure for further details.
Arnab Basu
Partner,
arnab.basu@in.pwc.com