The Cloud as a Platform for Computation, Hot and Cold Storage, Collaboration, Research and Development and Then the Cloud as a Platform for Platforms

2. Amazon’s Three Businesses Consumer (Retail) Business Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Seller Business Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network IT Infrastructure Business Cloud computing infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers

3. The Cloud

5. Lowers Cost Eliminates Capital Investment Reduces Operational Costs Increases Agility Reduces Time to Market Removes constraints Foundation for 21 st Century Architectures Removes the “Heavy Lifting” Leverages Scalability, Reliability and Security KEY BENEFITS TO RUNNING IN THE AWS CLOUD

7. And pace accelerates in 2010…. » Amazon RDS Read Replicas » Suse EC2 Linux » Amazon SNS Console » Amazon ELB HTTPS » AWS Free Tier » EMR Resizing Cluster » RDS Reserved » CloudFront Default Root » Startup Challenge 2010 » CloudFront Invalidation » CloudFront HTTPS » NYC Edge Location » Lowers Pricing HTTP » AWS Import Export GA » Amazon SNS » Amazon S3 Console » Amazon EBS CloudWatch » Amazon SNS » Combined AWS Data Transfer Savings » Amazon EMR Bootstrap Actions » Amazon ELB Session Stickiness » Amazon RDS in EU » New Singapore Region » EMR JobFlow Debugging » Simple DB Consistent Reads » Simple DB Conditional Puts » VPC in EU » Amazon RDS in US-west » Amazon CloudFront Access Logs » Amazon RDS Multi-AZ » Amazon S3 RRS » Amazon RDS Console » Amazon SQS Longer retention, Free Tier Amazon S3 Bucket Policies » Amazon VPC IP Address » Cluster Compute Instances » Amazon S3 RRS Notifications » Lowered Pricing EC2 » AWS IAM » Amazon VPC Console » Micro Instances » Amazon Linux AMI » Amazon EC2 Tagging, Filtering, Idempotency, » Oracle Certified AWS » AWS PHP SDK » Amazon S3 Lowered Pricing » CloudFront GA, SLA » S3 Multipart » GPGPU Instance Types » ISO27001/2 Certification » AWS Elastic Beanstalk » Amazon Simple Email Service » Improved AWS Support “Bronze” » Amazon CloudWatch Console » AWS CloudFormation » Amazon S3 Static Websites » AWS IAM Website Login » Paris Edge Location » VM Connector » Tokyo Region » AWS Support JP » Amazon EC2 Reserved Instances with Windows, Extra Large High Memory Instances » Amazon S3 Versioning Feature » Consolidated Billing for AWS » Lower pricing for Outbound Data Transfer » AWS Java SDK » Windows BYOL » Singapore Pop » CloudFront Private Streaming » Free Monitoring EC2 » Amazon Route 53 » PCI DSS Level 1 Certification » Mobile SDKs (Android, iPhone) » Large Object S3 Support » Florida POP » Import/Export APAC » New VPC » Dedicated Instances » Windows 2008 R2

8. Each day, AWS adds the equivalent server capacity to power Amazon when it was a global, $2.76B enterprise (circa 2000)

9. The “Living” AWS Cloud Low-level building blocks High-level building blocks Tools to access services Cross Service features

10. #1 Flexibility and the power of choice

11. Can use any Programming Model, Language or Operating System or Database Can use any service individually or in any combination Can use as much or as little and only pay for what was consumed Can use any existing System Management Tools and extend the datacenter into the Cloud Flexibility is the key

12. Flexibility with Certified Licenses - BYOL Microsoft Exchange Server, Microsoft SharePoint Server, Microsoft SQL Standard Server, Microsoft SQL Enterprise Server, Microsoft Lync Server, Microsoft System Center servers, and Microsoft Dynamics CRM through License Mobility Software Assurance Oracle fully supports Oracle E-Business Suite, Oracle’s PeopleSoft Enterprise, Oracle’s Siebel CRM, Oracle Fusion Middleware, Oracle Database, and Oracle Linux on the portion of AWS EC2 which uses Oracle VM. SAP® solutions, including SAP® Rapid Deployment solutions and SAP® BusinessObjects™ solutions, IBM DB2, Informix, Lotus® Forms Turbo, WebSphere® Application Server, WebSphere® sMash, WebSphere Portal Server, Lotus® Web Content Management Standard Edition , InfoSphere Information Server, Lotus Domino®, Lotus Web Content Management Standard Edition®, Tivoli Monitoring®

13. US West (Northern California) US East (Northern Virginia) Europe West (Dublin) Asia Pacific Region (Singapore) Ashburn, Dallas, Los Angeles, Miami, Newark, Palo Alto, Seattle, St. Louis, Amsterdam, Dublin, Frankfurt, London, Hong Kong, Singapore, Tokyo, New York, Paris Amazon CloudFront Edge Locations Asia Pacific Region (Japan)

14. The Cloud

15. The Cloud as a Platform

16. Platform that provides foundation to build innovation solutions on top Platform that provides abstraction to hide underlying layers (hardware and software) Platform that is self-service

17. The Cloud as a Platform

19. AWS Master Node Input S3 bucket Output S3 bucket Amazon S3 Input dataset output results Start From IDE Command line Web Console End Notify Get Results Input Data Amazon EC2 Instances

20. Wall Street & Amazon EC2 Number of EC2 Instances 300 CPU’s on weekends Thursday 4/23/2009 Friday 4/24/2009 Sunday 4/26/2009 Monday 4/27/2009 Tuesday 4/28/2009 Saturday 4/25/2009 Wednesday 4/22/2009 3000- - 300 --

21. 500 Hours 1 Job, 1 Machine, 500 hours 1 Job, 500 Machines, 1 hour One Hour $1500 $260 To rack and stack on-premise For 3 years (reserved 100% utilized)

24. Source: http://qcontokyo.com/pdf/adriancockroft.pdf

25. #2 Elasticity is the fundamental property of the cloud

26. Elasticity + Auto Scaling Infrastructure Cost $ time Large Capital Expenditure You just lost customers Predicted Demand Traditional Hardware Actual Demand Cloud Automated Elasticity

28. Automate Using Cloud APIs Mr. Automate Development Monitoring Management Logistics Deployment

29. Build a Web application that sleeps at night or shrinks itself when there are no users accessing it

30. Build a Web application that Follows the Sun and leverages the true power of on-demand elasticity and globally dispersed regions

31. US-West-1b RDS Multi-AZ US-West Auto Scaling group : Web App Tier RDS Master US East Traffi c US West Traffic ELB Geo IP/Directional DNS Server Asia Traffic DNS CNAME Software-based Data Replicator Europe Traffic US-East-1b RDS Multi-AZ US-East Auto Scaling group : Web App Tier RDS Master ELB EU-West-1b RDS Multi-AZ EU-West Auto Scaling group : Web App Tier RDS Master ELB AP-SOUTHEAST-1b RDS Multi-AZ AP-SOUTHEAST Auto Scaling group : Web App Tier RDS Master ELB Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App

32. Elasticity + Automation + price reductions = cost-savings

35. 350,000 Minutes (7-8 Months) Time to provision a server in an enterprise Time to provision a server in the cloud <5 Minutes $1000 To rack and stack on-premise $260 For 3 years (reserved 100% utilized)

47. New ways to purchase EC2 Instances Cloud HPC: Cluster Compute Instance 2 Xeon quad-core + 2 tesla NVIDIA GPGPU + 22GB + 10G non-blocking Ethernet

48. Bid for unused EC2 Capacity using Spot Instances

50. Elastic Supercomputer Distributed Processing Framework On-demand Infrastructure (Cloud) + Automation Each VM = 2 Xeon “ Nehalem” Quad-core with 10G Ethernet & 2 GPGPUs Cost savings due to lower “Spot price” (for Time-insensitive tasks) Expand or Shrink a running cluster Big Data power house

53. Casual Online Games “ Gamification”

55. Scale: 50 servers to 5000 servers in 3 days Number of EC2 Instances 4/12/2008 Launch of Facebook modification. Amazon EC2 easily scaled to handle additional traffic Peak of 5000 instances 4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/2008 4/17/2008 4/13/2008 Steady state of ~40 instances “ Techcrunched”

58. Enterprise IT

59. Let go of (physical) control but retain your ownership

60. Building a Cloud Strategy Startup or SMB Firm or Large Enterprise

62. Pick the Low-hanging fruits first Dash board

63. Amazon VPC AWS Region Public Subnet Private Subnet Corporate data center Corporate Headquarters Availability Zone 1 Availability Zone 2 Branch Offices VPN Gateway Customer Gateway Internet Gateway Router DirectConnect Location Amazon S3 Amazon SimpleDB Amazon SES Amazon SQS New Enterprise IT Network architecture 10G

64. VPC is part of the Autodesk internal network Source: Autodesk

65. NYTimes EC2 Expansion (April 2011) Amazon EC2

66. NYTimes EC2 Expansion (April 2011) Amazon EC2

67. The Automation You Always Meant to Build Provision and attach 1TB of storage in 2 minutes (from the back of an auto-rickshaw in India). 10 new Linux servers in 2 minutes (while sitting by the pool on a nice day). Monitoring server resources from an iPhone (in a bar).

68. As of November 2010, Amazon.com’s Web Server Fleet is serving all the traffic from Amazon EC2

69. Pre-configured IT security-blessed auto-scalable auto-backup multi-AZ full-control one-click deployable enterprise apps App Vending Machine

73. Amazon S3 Momentum 2 years ago Peak Requests: 70,000 per second 200 Million 5 Billion 18 Billion 52 Billion Total Number of Objects Stored in Amazon S3 Q1 2009

74. The Cloud Scales: Amazon S3 Growth Peak Requests: 370,000+ per second Total Number of Objects Stored in Amazon S3 2.9 Billion 14 Billion 40 Billion 102 Billion 566 Billion 262 Billion

75. Smugmug > 2PB of Media

79. #3 Redefining Cloud Security

80. In the Cloud, Security is a Shared Responsibility SAS 70 Type II Audit ISO 27001/2 Certification PCI DSS 2.0 Level 1-5 HIPAA/SOX Compliance FISMA A&A Low Enforce IAM policies Use MFA, VPC, Leverage S3 bucket policies, EC2 Security groups, EFS in EC2 Etc.. Encrypt data in transit Encrypt data at rest Protect your AWS Credentials Rotate your keys Secure your application How we secure our infrastructure What security options and features are available to you? How can you secure your application and what is your responsibility?

81. Industry-specific clouds : GovCloud – US Recovery.gov and Treasury.gov First government-wide system to move to the cloud Savings of over $750,000 in current budget cycle “ Cloud computing strikes me as a perfect tool to help achieve greater transparency and accountability. Moving to the cloud allows us to provide better service at lower costs. I hope this development will inspire other government entities to accelerate their own efforts. The American taxpayers would be the winners.’’ - Earl E. Devaney, the Board’s Chairman.

82. Recovery.gov Cloud Architecture

85. Build security in every layer Old World New World

88. The “Living and Evolving” AWS Cloud Low-level building blocks High-level building blocks Tools to access services Cross Service features

89. The “Living and Evolving” AWS Cloud Low-level Infrastructure building blocks High-level Infrastructure building blocks Tools to access services Cross Service features

90. Cloud Services for Mathematica Drupal PHP Platform Ruby/Rails/Java Platform Mathematica Platform Voice Platform Mobile Trading Platform Geospatial Platform Location-based App Platform

92. Internet as the Operating System of Services

95. #5 Start Playing Now and invest early

98. #2 Elasticity, Cost reduction and Agility are the main reasons to move to the cloud and AWS provides all three #1 Flexibility is very important when you choose the cloud and AWS provides the flexibility you need #3 In the Cloud, Security is shared responsibility. AWS provides the certifications, features and guidance #4 The Cloud is much more than its services. Its all about the Ecosystem #5 Start playing with it now. Talk to us. Be the leader in Brazil

99. Thank you! Jinesh Varia jvaria@amazon.com Twitter:@jinman

100. http://aws.amazon.com