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The Data Center Is The Heartbeat of Today's IT Transformation (ENT215) | AWS re:Invent 2013

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(Presented by CoreSite) The cloud-enabled data center sits at the center of IT transformation. It facilitates the interconnection and communities that come together, propelling growth for both buyers and sellers. Learn how CoreSite is bringing together best-of-breed partners through the Open Cloud Exchange, resulting in public, private, and hybrid IT interconnection and management as well as integration of AWS Direct Connect.

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The Data Center Is The Heartbeat of Today's IT Transformation (ENT215) | AWS re:Invent 2013

  1. 1. The Datacenter is the Heartbeat of Today’s IT Transformation Ted Chamberlin, VP of Cloud Market Development, Coresite November 14, 2013 © 2013, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of, Inc.
  2. 2. The network is the computer…again Early 90s Mid 90s-2000s 2010+ The network-enabled consolidation of IT Virtualization is king Interconnect and edge computing (SDN, too!)
  3. 3. What’s driving this new order? “The data center sits at the core of IT transformation” Ian Brown Senior Analyst IT Services, Ovum Sources: Evercore Partners, Ovum, Cisco
  4. 4. Workloads: Application growth in the cloud   As organizations progress in cloud maturity, the types of workloads they deploy in the cloud broaden beyond the usual dev., test and customer facing applications More than 50% of organizations that are cloud-focused are also running internal web apps, batch processing and mobile apps in the cloud Source: RightScale State of Cloud Report 2013
  5. 5. The mobile cloud 84% of Total Mobile Data Traffic will be due to Cloud in 2017 Source: Cisco VNI Mobile Forecast 2013
  6. 6. Mobile data: the next wave  Mobile data traffic is expected to grow to 11.2 exabytes per month by 2017, a 13-fold increase over 2012  Over 67% of traffic growth coming from Smartphones  Over 66% of traffic in 2017 derived from mobile video Source: Cisco VNI Mobile Forecast 2013
  7. 7. Communities Drive Cloud Adoption IAAS PaaS SaaS  Hybridized It environments: becoming the rule, not the exception  Networked clouds: catalyst of enterprise cloud adoption  CSP opportunities: optimized on-net cloud services; performanceoriented cloud bridging or direct-connect solutions; cloud brokerage models Source: 451 Group
  8. 8. The Ethernet enabled data center is the “services bus” Data Center Networking  35% penetration of Ethernet switching in the datacenter by 20163 Outsourcing to Increase  Internal data center spend and spending on companies' own data center infrastructures will fall from 80% of spending to 65% of spending by 20161 Virtualization Dominates  By 2016, 71% of server workloads will be virtualized, up from 46% in 2011 1 Increasing Cloud Workloads   By 2016, nearly 2/3rds of all workloads will be processed in the cloud2 Over 20% of new enterprise workloads (including cloud) will end up in multi-tenant data centers by 2015, up from 10-12% today1 Sources: 1Forecast Analysis: Data Center, Worldwide, 2010-2016, May 2012: 2Cisco Global Cloud Index: 2011–2016; 3IDC: Cloud Services, Network Virtualization & SDN: What does this mean to the Carrier Ethernet Eco-system?
  9. 9. Implications for CoreSite What do the trends mean to the cloud and data center networking community? Campus expansions in key hubs across eight markets Cloud-connected, network-rich data center campuses Open Internet Exchange, Open Cloud Exchange and the CoreSite Mesh Customer experience initiatives
  10. 10. Interconnection as the enabler The CoreSite Mesh Cloud-connected data center  Public IP exchange  Dark fiber tethering  Private Ethernet exchange  Extensive lit building infrastructure  Best-of-breed network enablement partners  IP, cloud, mobile and private networking customer communities
  11. 11. Coresite’s architecture is the secret sauce Linking applications, infrastructure, facilities and networks Performance Sensitive Applications Undifferentiated Compute Farms (Cheap power, non-latency sensitive) (>500kw – 3MW) Network Nodes (WAN HUB – IP Peering, Fiber, Ethernet & MPLS) (<100kw) Note: Some big data applications have latency performance implications Aggregation Nodes (Cloud HUB & NW Core Nodes) (100kw – 1M) Internet and Peering Ecosystem Solutions  Open Internet Exchange Private Networking and Cloud Exchange Hybrid IT Management  Open Cloud Exchange    Direct Connect MPLS/Ethernet Subsea cable / core nodes Mobility Applications (IPX)     Advertising Ethernet backhaul Towers Mobile applications
  12. 12. The CoreSite Mesh- What is it?  CoreSite initiative to build interconnection and network density  Strategic accounts from four key ecosystems     Internet and Peering Private Network WAN – MPLS, Ethernet and fiber Mobility Cloud and IT Services – Hybrid and multi-cloud architectures in the cloud  Provides network diversity, vendor choice, and increased competition for customers The Mesh is the magnet that brings other organizations into the community
  13. 13. The cloud marketplace A Growing Opportunity • Significant worldwide growth in demand for public, private, and hybrid cloud services – Growth continues to explode in all clouds and deployment types (32% last year alone) • Increasing needs for reliable connectivity with reduced technical and administrative complexity – Industry Cloud Growth Single sign-on portal and up/down scaling of resources are must haves • Faster service activation cycles • Competitive off-net costs Source: GigaOM, April 2012
  14. 14. AWS Direct Connect Access Use Case CoreSite’s interconnection fabrics via site-tosite solution • Enables customer connectivity to greater number of AWS locations • Provides access to: – – – Site-to-site solution Open Cloud Exchange Any2 Internet Exchange Internet Exchange Partners • • Customer AMS-IX, DE-CIX, NYIIX Access to all carrier network providers natively located at CoreSite facilities Any2 or Cloud Exchange Remote data center deployment CoreSite’s Solution Customer Commitment CoreSite will provide necessary dark fiber or lit transport connection between CoreSite Cloud Exchange switch and remote AWS switch Customer will participate in the CoreSite interconnection fabric and establish a series of logical connections to create end-to-end VLAN
  15. 15. Future of the Open Cloud Exchange Secure, high-performance on-ramps • • • • • Providers natively built-out in CoreSite datacenters Ability to tether into specific markets Customers access any provider via Cloud Exchange Cloud providers can accelerate services to Enterprise customers Cloud enablement, SaaS and PaaS are next targets SI SaaS #1 Custom er IaaS #2 Open Cloud Exchange PaaS #1 Iaas #3
  16. 16. CoreSite North American markets AWS data center networking use case Seattle Toronto Portland Atlanta Dallas Potential Future Market Open Cloud Exchange Facility AWS Direct Connect Facility
  17. 17. On-ramp to support growth of Clouds! Building blocks for growth • • • Strategic goal: “Ethernet on-ramp to the cloud” Foundation is our growthenabled data center campus locations Coresite’s interconnection products are layered on – – –  IX: Public Layer 3 CX: Private Layer 2 Direct: Base XC Cloud Management System On-boarding Software Tools Cloud Orchestration Providers Private Cloud Internet Exchange (IP Peering) Public Cloud Cloud Exchange (Ethernet) Cloud-enabled Data Center Campus Partnerships with best-in-class cloud management applications Marketplace of Services IT Building Blocks AWS Direct Connect (XCs)
  18. 18. Partner deployment Success • Enterprise storage-as-a-service provider that creates NAS and SANs in the cloud. • Specializes in highly available, low latency toleration workloads- digital asset management, Asynchronous replication, etc. • Coresite’s LA campus contains large ecosystem of studios, production houses, CDNs and content providers. • CS and Zadara work jointly to provide solutions.
  19. 19. Partner deployment Success • XO is an integrated communications providers who delivers voice, data and cloud solutions. • XO looked for a neutral partner to offer their enterprise cloud, cloud vault and cloud drive offerings, while allowing client to take advantage of using XO’s WAN offering for private connections. • They view the Open Cloud exchange as an innovative business model to reach customers of both network and cloud.
  20. 20. Recommendations • All of you are erudite, IT/Cloud professionals so just 1 recommendation.. • Don’t build your network around your cloud, build your clouds around your network.
  21. 21. Please give us your feedback on this presentation ENT 215 As a thank you, we will select prize winners daily for completed surveys!