Learn how the world’s third-largest ticketing company uses AWS Service Catalog to automate its entire PCI-compliant platform to better manage peak demand during major concert ticket sales for some of the world's largest venues, including the 100,000-seat Melbourne Cricket Ground in Australia. In this session, Deloitte’s Zack Levy and Ticketek CTO Matt Cudworth discuss taking automation to another level—from manually managing ‘hot shows’ to using AWS Service Catalog to automate multiple AWS services (Amazon EC2, Amazon Route 53, Amazon VPC, Amazon ELB, and AWS CloudFormation), enabling Ticketek to scale and run multiple hot shows concurrently across multiple jurisdictions. This session is brought to you by AWS partner, Deloitte Consulting LLP.

1. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

2. Ticketek | Sells 1,000s
of tickets a minute with
AWS Service Catalog
MAE204-S
Zack Levy
Partner
Deloitte
© 2018 Deloitte Consulting Pty Ltd. All rights reserved.
Tane Oakes
Head of Enterprise Architecture
TEG Pty Ltd

3. 3
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Respect the
client journey
Solve business
problems
The role of a partner

4. 4
Ticketek’s
story
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

5. 5
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
NUMBER ONE
28
14
40
MILLION TICKETS
PER YEAR
MILLION
FANS
YEARS’
EXPERIENCE
AUSTRALIA AND
NEW ZEALAND’S
EVENT TICKETING AND
DIGITAL MARKETING
COMPANY
—
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Independently verified by L.E.K Consulting

6. 6
Pan Asia ticketing and
live entertainment
network.
Singapore ticketing
company.
Philippines leading
ticketing company.

7. 7
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

8. 8
350,000+
8CONCERTS
7CITIES
fans
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9. 9
NATIONS
11DAYS
70
274EVENT SESSIONS
OVER
1,100,000
TICKETS © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

10. 10
GLOBAL CONTENT
College football
Intel
Extreme
Masters
BRAZIL
Vs
ARGENTINA© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

11. 11
Challenges
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12. 12
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Industry challenges
It’s not possible to sell out
in less than 2X cart timeout
Unsold tickets
Unreserved tickets
100%
Ticket sales timeline
20 min10 min
Second
timeout
First
timeout
Why you can’t sell out in 20 minutes Major eventsEmergence of bots

13. 13
Changing the
way we work
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14. 14
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Journey so far
1
Lift
and shift
2
Introducing CI/CD
practices
34
5

15. 15
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16. 16
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Partnership
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17. 17
Role of
AWS Service
Catalog
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18. 18
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Role of AWS Service Catalog
1. Users submit a
request to schedule a
Hot Show in Jira
Service Desk
2. Hot Show Approver is notified and a
request to schedule awaits approval
JIRA SERVICE DESK
3. Hot Show request
is approved for scheduling
Schedule
Hot Show API
4. Schedule Hot Show for
provisioning
5. Store request Hot
Show provisioning and
schedule for availability
Hot Show
schedule database
6. Alert to check if any Hot
Shows are scheduled to be
provisioned
Provision Hot Show
AWS Lambda
7. Query for any
scheduled Hot Show
due to provisioning
Hot Show product
AWS Service Catalog
8. Request to provision a Hot
Show product through
AWS Service Catalog
9. Enable Hot Show
AWS CloudFormation
template for product;
replacing dynamic
value with
provisioning request
details
10. Hot Show is now
available to take traffic
within the Ticketek
ticketing platform
Hot Show
AWS CloudFormation
template
Amazon CloudWatch
scheduled events

19. 19
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Where
we
are
heading
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20. 20
Key takeaways
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21. 21
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Key takeaways
Culture on the
people side is
just as important
as what is built
on the technical
side
The new
battleground
for customer
experience is
integration
Automation is
not tied to IT

22. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.