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Ambassador G WALLACE HOPE
Advisor to UAE Government on Green and Liquidity
     Founding Director - Queen of Green FZE
IT for Government 2011
                 4th and 5th October
                      Dubai, UAE
•   Green Leadership for the Middle East
•   Waste in the Middle East
•   What is Green IT? An overview
•   Understand the definition of 'Green IT'
•   Understand the overall need for an organization to adopt a Green
    IT Strategy
•   Understand the main goals and objectives of Green IT
•   Cost benefits
•   Operational Green IT
•   Reputation and Culture
•   Roles and Responsibilities
•   Monitoring and measurement
•   New apps empower preventative Green IT
•   E-gov and M-apps = Empowerment
Green Leadership for Middle East
Real waste in MENA

MENA
• 100 million unemployed youth – waste of
  investment in education, skills and talent
UAE
• No 1 Water Security – 1600% more consumption
• No 2 Food Security – 3 weeks supply
• No 3 Energy Security – self consumption of 30%
  when this can earn export dollars
Carbon Emissions for MENA
Carbon Emissions by MENA residents
Water Usage
What is Green IT? An overview

An IT Company or Dept operated with waste
reduction, conservation, environment and
sustainability BUILT
into the everyday design, practices and processes
to joyfully balance
nature, technology, business and economy.
Understand the definition of 'Green IT'


• Critical conservation, waste management, energy
  conservation, environment, sustainability and
  profitability of a company or Dept.
• Clients and customers care and ask about your
  Green policies and if you put them into practice.
  Too many pretty brochures and not enough
  action.
• Invisible costs and inefficiencies create the most
  waste and consume the most costs.
Understand the overall need for an
            organization to adopt a Green IT
                        Strategy
•   Conserve natural resources - water, energy, trees etc
•   Reduce waste - water, lighting, heating, air con, costs
•   Prevent pollution - CO2, emissions, chemicals
•   Recycle - effective recycling of water, materials and waste
•   Improve - environment, O2, beauty, bottom line
Cost benefits

Cost benefits can be obtained by:
• Converting the building from an
energy consumer to
an energy generator
• Devising a Step by Step plan that
employees own and have fun implementing
• Mass collaboration on each step
• Publish real-time results of behaviour change
• Share the cost saving benefits e.g. savings from light bulbs
  re-invested in fresh juices available for employees that
  improve their Vitamin and Mineral intake
Cumulative effects of a systems
approach
Recycling your Computers

The importance of Recycling your Computers:
Computers and other electronic items make up around 2%
of all of the materials in today's landfills. We know that
recycling monitors and computers is important, as the
landfills are not getting any smaller. These items contain
lead and toxic metals that can cause serious damage to the
environment, particularly if they end up in the water supply.

Development of the information and communication
technologies (ICT) in the Arab region
reduces demand on transport and thus reducing
GHG emissions.
Reputation and Culture

                    Embracing a social media program to
                    share each step with employees,
                    clients, customers, contractors and
                    suppliers has a ripple effect and
                    unleashes green creativity that can be
                    applied to the whole Global Supply
                    Chain.

                     A Green IT culture stimulates the heart
                     chakra and provides a happier,
                     healthier workplace, internal and external
relationships. When you put the environment and human
assets at the center of your Green IT policy flow improves,
solutions are more creative and the business more vibrant.
Roles and Responsibilities


Board of Directors setting the policy and practicing
it themselves.

Management actively encouraging employee
collaboration.

Employees focused on what they can improve
Stakeholders invited to share improvements and
their experiences.
Monitoring and measurement

Monitoring existing bills, conservation and
reduction in real time.

Measurement of ‘before’ and ‘after’ displayed in
charts and images.

Knowledge transferred and shared with
stakeholders and the world to demonstrate what
is possible.
Empowering 200,000 unemployed
women in KSA with green IT
E-Gov and M-apps = Empowerment
                 M-


HRH King Al Saud wanted a program to empower
200,000 unemployed women as part of the Social Fund
for KSA

Queen of Green developed ‘business in a box’ – a micro-
enterprise selected from their phone, delivered to their
home with m-video, m-payments and m-banking to
provide a real-time, paperless system with zero
environmental impact

Scale and speed – all women can access the knowledge
transfer, systems, payments and support from their mobile
phone.
Queen of Green FZE

       SAIF, Sharjah, UAE
       Email: hope@hope.gs
       Phone: +971 552 396 818

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Green IT for Government

  • 1. Ambassador G WALLACE HOPE Advisor to UAE Government on Green and Liquidity Founding Director - Queen of Green FZE
  • 2. IT for Government 2011 4th and 5th October Dubai, UAE • Green Leadership for the Middle East • Waste in the Middle East • What is Green IT? An overview • Understand the definition of 'Green IT' • Understand the overall need for an organization to adopt a Green IT Strategy • Understand the main goals and objectives of Green IT • Cost benefits • Operational Green IT • Reputation and Culture • Roles and Responsibilities • Monitoring and measurement • New apps empower preventative Green IT • E-gov and M-apps = Empowerment
  • 3. Green Leadership for Middle East
  • 4. Real waste in MENA MENA • 100 million unemployed youth – waste of investment in education, skills and talent UAE • No 1 Water Security – 1600% more consumption • No 2 Food Security – 3 weeks supply • No 3 Energy Security – self consumption of 30% when this can earn export dollars
  • 6. Carbon Emissions by MENA residents
  • 8. What is Green IT? An overview An IT Company or Dept operated with waste reduction, conservation, environment and sustainability BUILT into the everyday design, practices and processes to joyfully balance nature, technology, business and economy.
  • 9. Understand the definition of 'Green IT' • Critical conservation, waste management, energy conservation, environment, sustainability and profitability of a company or Dept. • Clients and customers care and ask about your Green policies and if you put them into practice. Too many pretty brochures and not enough action. • Invisible costs and inefficiencies create the most waste and consume the most costs.
  • 10. Understand the overall need for an organization to adopt a Green IT Strategy • Conserve natural resources - water, energy, trees etc • Reduce waste - water, lighting, heating, air con, costs • Prevent pollution - CO2, emissions, chemicals • Recycle - effective recycling of water, materials and waste • Improve - environment, O2, beauty, bottom line
  • 11. Cost benefits Cost benefits can be obtained by: • Converting the building from an energy consumer to an energy generator • Devising a Step by Step plan that employees own and have fun implementing • Mass collaboration on each step • Publish real-time results of behaviour change • Share the cost saving benefits e.g. savings from light bulbs re-invested in fresh juices available for employees that improve their Vitamin and Mineral intake
  • 12. Cumulative effects of a systems approach
  • 13. Recycling your Computers The importance of Recycling your Computers: Computers and other electronic items make up around 2% of all of the materials in today's landfills. We know that recycling monitors and computers is important, as the landfills are not getting any smaller. These items contain lead and toxic metals that can cause serious damage to the environment, particularly if they end up in the water supply. Development of the information and communication technologies (ICT) in the Arab region reduces demand on transport and thus reducing GHG emissions.
  • 14. Reputation and Culture Embracing a social media program to share each step with employees, clients, customers, contractors and suppliers has a ripple effect and unleashes green creativity that can be applied to the whole Global Supply Chain. A Green IT culture stimulates the heart chakra and provides a happier, healthier workplace, internal and external relationships. When you put the environment and human assets at the center of your Green IT policy flow improves, solutions are more creative and the business more vibrant.
  • 15. Roles and Responsibilities Board of Directors setting the policy and practicing it themselves. Management actively encouraging employee collaboration. Employees focused on what they can improve Stakeholders invited to share improvements and their experiences.
  • 16. Monitoring and measurement Monitoring existing bills, conservation and reduction in real time. Measurement of ‘before’ and ‘after’ displayed in charts and images. Knowledge transferred and shared with stakeholders and the world to demonstrate what is possible.
  • 17. Empowering 200,000 unemployed women in KSA with green IT
  • 18. E-Gov and M-apps = Empowerment M- HRH King Al Saud wanted a program to empower 200,000 unemployed women as part of the Social Fund for KSA Queen of Green developed ‘business in a box’ – a micro- enterprise selected from their phone, delivered to their home with m-video, m-payments and m-banking to provide a real-time, paperless system with zero environmental impact Scale and speed – all women can access the knowledge transfer, systems, payments and support from their mobile phone.
  • 19. Queen of Green FZE SAIF, Sharjah, UAE Email: hope@hope.gs Phone: +971 552 396 818