presentation on the triple bottom line performance of Airtel
Green IT for Government
1. Ambassador G WALLACE HOPE
Advisor to UAE Government on Green and Liquidity
Founding Director - Queen of Green FZE
2. IT for Government 2011
4th and 5th October
Dubai, UAE
• Green Leadership for the Middle East
• Waste in the Middle East
• What is Green IT? An overview
• Understand the definition of 'Green IT'
• Understand the overall need for an organization to adopt a Green
IT Strategy
• Understand the main goals and objectives of Green IT
• Cost benefits
• Operational Green IT
• Reputation and Culture
• Roles and Responsibilities
• Monitoring and measurement
• New apps empower preventative Green IT
• E-gov and M-apps = Empowerment
4. Real waste in MENA
MENA
• 100 million unemployed youth – waste of
investment in education, skills and talent
UAE
• No 1 Water Security – 1600% more consumption
• No 2 Food Security – 3 weeks supply
• No 3 Energy Security – self consumption of 30%
when this can earn export dollars
8. What is Green IT? An overview
An IT Company or Dept operated with waste
reduction, conservation, environment and
sustainability BUILT
into the everyday design, practices and processes
to joyfully balance
nature, technology, business and economy.
9. Understand the definition of 'Green IT'
• Critical conservation, waste management, energy
conservation, environment, sustainability and
profitability of a company or Dept.
• Clients and customers care and ask about your
Green policies and if you put them into practice.
Too many pretty brochures and not enough
action.
• Invisible costs and inefficiencies create the most
waste and consume the most costs.
10. Understand the overall need for an
organization to adopt a Green IT
Strategy
• Conserve natural resources - water, energy, trees etc
• Reduce waste - water, lighting, heating, air con, costs
• Prevent pollution - CO2, emissions, chemicals
• Recycle - effective recycling of water, materials and waste
• Improve - environment, O2, beauty, bottom line
11. Cost benefits
Cost benefits can be obtained by:
• Converting the building from an
energy consumer to
an energy generator
• Devising a Step by Step plan that
employees own and have fun implementing
• Mass collaboration on each step
• Publish real-time results of behaviour change
• Share the cost saving benefits e.g. savings from light bulbs
re-invested in fresh juices available for employees that
improve their Vitamin and Mineral intake
13. Recycling your Computers
The importance of Recycling your Computers:
Computers and other electronic items make up around 2%
of all of the materials in today's landfills. We know that
recycling monitors and computers is important, as the
landfills are not getting any smaller. These items contain
lead and toxic metals that can cause serious damage to the
environment, particularly if they end up in the water supply.
Development of the information and communication
technologies (ICT) in the Arab region
reduces demand on transport and thus reducing
GHG emissions.
14. Reputation and Culture
Embracing a social media program to
share each step with employees,
clients, customers, contractors and
suppliers has a ripple effect and
unleashes green creativity that can be
applied to the whole Global Supply
Chain.
A Green IT culture stimulates the heart
chakra and provides a happier,
healthier workplace, internal and external
relationships. When you put the environment and human
assets at the center of your Green IT policy flow improves,
solutions are more creative and the business more vibrant.
15. Roles and Responsibilities
Board of Directors setting the policy and practicing
it themselves.
Management actively encouraging employee
collaboration.
Employees focused on what they can improve
Stakeholders invited to share improvements and
their experiences.
16. Monitoring and measurement
Monitoring existing bills, conservation and
reduction in real time.
Measurement of ‘before’ and ‘after’ displayed in
charts and images.
Knowledge transferred and shared with
stakeholders and the world to demonstrate what
is possible.
18. E-Gov and M-apps = Empowerment
M-
HRH King Al Saud wanted a program to empower
200,000 unemployed women as part of the Social Fund
for KSA
Queen of Green developed ‘business in a box’ – a micro-
enterprise selected from their phone, delivered to their
home with m-video, m-payments and m-banking to
provide a real-time, paperless system with zero
environmental impact
Scale and speed – all women can access the knowledge
transfer, systems, payments and support from their mobile
phone.
19. Queen of Green FZE
SAIF, Sharjah, UAE
Email: hope@hope.gs
Phone: +971 552 396 818