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Branding is about more than just a logo. Your brand is what sets the products and services your business offers apart from those of your competitors. Name, logo, tagline, graphics, colors, messaging are all part of establishing your brand, but not all... It's about emotions.
Slides from Amber Hinds of Road Warrior Creative's March 1, 2016 talk on branding for Allied Women Entrepreneurs. See the video of the talk at: http://roadwarriorcreative.com/branding-how-to/