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Turn Your Business Into A Brand

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Branding is about more than just a logo. Your brand is what sets the products and services your business offers apart from those of your competitors. Name, logo, tagline, graphics, colors, messaging are all part of establishing your brand, but not all... It's about emotions.

Slides from Amber Hinds of Road Warrior Creative's March 1, 2016 talk on branding for Allied Women Entrepreneurs. See the video of the talk at: http://roadwarriorcreative.com/branding-how-to/

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Turn Your Business Into A Brand

  1. 1. TURN YOUR BUSINESS INTO A BRAND Amber Hinds
  2. 2. WHAT DO THESE BUSINESSES HAVE IN COMMON?
  3. 3. BRANDING IS ABOUT MORE THAN JUST A LOGO Your brand is what sets apart the products and services your business offers from those of your competitors. name • logo • tagline • graphics • colors • messaging are all part of establishing your brand, but not all… IT’S ABOUT EMOTIONS
  4. 4. WHAT WE’RE GOING TO TALK ABOUT Creating a Brand Developing a story Understanding your customers Logos, graphics, and styles Growing a Brand Websites Print Marketing Materials Social Media
  5. 5. A BRAND IS NOTHING MORE THAN A STORY WRAPPED AROUND A PRODUCT OR SERVICE… THE REASON WE CONSISTENTLY REFER TO A SMALL HANDFUL OF BRANDS IS BECAUSE THEY’RE THE ONES THAT HAVE GOT THEIR STORIES STRAIGHT. - Richard Cordiner, Leo Burnett
  6. 6. DEVELOP YOUR STORY Start With The Basics Who are you? What do you sell? Why do you sell it? How are you different? What is your promise?
  7. 7. YOUR BRAND MEANS NOTHING WITHOUT A GOOD CUSTOMER EXPERIENCE
  8. 8. UNDERSTAND YOUR CUSTOMERS Identify Your Target Market Location Age Gender Create Avatars Interests/Hobbies Family/Lifestyle Goals
  9. 9. A LOGO SHOULD... Represent your story Speak to your customers Work in all mediums Look just as good in black & white Be memorable Be timeless
  10. 10. LOGOS THAT WORK
  11. 11. CONSISTENCY CONSISTENCY CONSISTENCY
  12. 12. CONSISTENCY IN BRANDING MEANS... Set colors Set fonts Set logo HAVING ONE CLEAR MESSAGE - your story - CONVEYED IN ALL YOU DO
  13. 13. VENTURING OUT INTO THE WORLD These small businesses are rocking it: Sunday Supply Co Vintage Whites Market Butter Cream Cupcakery Highchair Farms Elevate Chiropractic

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