Platform review for Table of Truth COM592

1. Table of Truth Platform
Review/Creative Brief
Death Cafe

2. About Death Cafe
• Goal: "To increase awareness of death with a
view to helping people make the most of their
(finite) lives".
• History: based on ‘café mortels’
• Audience (Reach): 231 Likes on FB, 554 Twitter
Followers, 2,000+ page views a month
• Back-end technology:
-Simple, Blogger (Blog website)

3. Café Mortels "I am never so in tune with
the truth as during one of
these soirées. And I have
the impression that the
assembled company, for a
moment, and thanks to
death, is born into
authenticity," he writes in
his new book, Cafés
Mortels: Sortir la Mort du
Silence, or "bringing death
out of silence".
Bernard Crettaz

4. The Website
• Basic blogger format, twitter links, design, etc

5. Recipe Guide
• Contains basic guide on how
to set up, advertise, space
guidelines, evaluation
forms, menu, conversation
prompts, schedule
• Confidential space
• Manifesto
• Two exercise prompts for
talking about Death-
• ¾ death ¼ life formula
• Entry point: “on letting go”

6. Engagement Strategy
US Death Cafes
UK Death Cafes
Major Arts Venue/
Death Festival
3 More Death Cafes
Coverage in The Standard
Three More
Death Cafes
Press Release and
People write some coverage
reviews
First Death Café

7. What Works What’s Missing
• Blog presents artifacts • Besides the invites as artifacts,
of invites no structured collecting of
stories or document of cafes
• Blog stays current and widens
it’s focus by sharing videos, • Produces no rich media or app
reviews, guests columnists,
• “It’s just a blog” Limitations
etc.
(No archive, stuff gets
• Calendar of Death Cafes buried (pardon the
pun!)), not as fun to interact
• Recipe Guide with
• Does not extend itself
to social media
• Nice
platforms as much as
homegrown, grassroots
it can
vibe-authenticity

8. DeathCafe 3.0
• We can incorporate areas of their engagement
strategy, recipe guide structure, and calendar.
• Make more interactive site and widen
campaign to social media realms. Gamifying
activities.
• It’s about building a movement!
• Partner with them or collaborate in some
way?