This market insight – dedicated to the analysis of cloud markets and the resulting business opportunities for telecom operators – spotlights the main concepts of cloud computing and then provides for each cloud market – Personal Cloud, IaaS, PaaS, SaaS – its respective size, structure and key trends. It also benchmarks the involved players – OTT players and telecom operators – and proposes a concept for 3-sided business models to monetize cloud-related services efficiently.

1. Telco vs OTT - Cloud Markets - Opportunities for telcos
Opportunities for telcos: Personal Cloud, IaaS, PaaS and SaaS
This market insight – dedicated to the analysis of cloud markets and the resulting business
opportunities for telecom operators – spotlights the main concepts of cloud computing and then
provides for each cloud market – Personal Cloud, IaaS, PaaS, SaaS – its respective size,
structure and key trends. It also benchmarks the involved players – OTT players and telecom operators
– and proposes a concept for 3-sided business models to monetize cloud-related services efficiently.
This insight is part of the Telco vs. OTT Watch which covers:
Half-yearly updated datasets Half-yearly updated status reports A net Net Neutrality benchmark on 13
countries and 3-sided business models report Quarterly market insights Direct access to lead OTT analysts
table Of Contents
1. Key Findings
2. Main Concepts Of Cloud Computing
2.1. Cloud Computing
2.1.1. Infrastructure As A Service - Iaas
2.1.2. Platform As A Service - Paas
2.1.3. Software As A Service - Saas
2.1.4. Personal Cloud Services
2.2. Cloud Pricing Models
2.2.1. Subscription
2.2.2. Pay-per-use
2.2.3. Freemium
2.3. Big Data
2.4. Data Centre
2.5. General Drivers And Barriers Of Cloud
2.5.1. Privacy
2.5.2. Security
2.5.3. Interoperability And Standardisation
2.5.4. Virtualisation
3. Cloud Markets
3.1. Personal Cloud
3.1.1. Market Size
Telco vs OTT - Cloud Markets - Opportunities for telcos

2. 3.1.2. Market Structure And Ecosystem
3.1.3. Key Trends
3.2. Infrastructure As A Service – Iaas
3.2.1. Market Size
3.2.2. Market Structure And Ecosystem
3.2.3. Key Trends
3.3. Platform As A Service – Paas
3.3.1. Market Size
3.3.2. Market Structure And Ecosystem
3.3.3. Key Trends
3.4. Software As A Service – Saas
3.4.1. Market Size
3.4.2. Market Structure And Ecosystem
3.4.3. Key Trends
4. Telcos And Their Ott Strategies
4.1. Overview
4.2. Ott Players
4.2.1. Facebook
4.2.2. Google
4.2.3. Apple
4.2.4. Amazon
4.2.5. Microsoft
4.2.6. Dropbox
4.3. Telcos
4.3.1. Orange
4.3.2. Telefónica
4.3.3. Vodafone
4.3.4. Verizon
4.3.5. Ntt/ntt Docomo
4.3.6. Bt
5. Cloud And Three-sided Business Models
5.1. Direct Competition
5.2. Ott As Intermediary Between ‘users’ And ‘others’
5.3. Cooperation Between Telcos And Large Otts
5.4. Transformation Of Telcos Into Otts
5.5. Telco As Intermediary Between ‘users’ And Large Otts
5.6. Telco As Intermediary Between ‘users’ And ‘others’
5.7. Conclusions
Telco vs OTT - Cloud Markets - Opportunities for telcos

3. 6. Appendix: Beyond Two-sided Models: Three-sided Models!
6.1. Ott As Intermediate Between ‘users’ And ‘others’
6.2. Cooperation Between Telcos And Large Otts
6.3. Transformation Of Telcos Into Otts
6.4. Telco As Intermediary Between ‘users’ And Large Otts
6.5. Telco As Intermediary Between ‘users’ And ‘others’
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Telco vs OTT - Cloud Markets - Opportunities for telcos