When it comes to organizations being "veteran friendly," it takes more than a flag image or a tagline indicating so. Many companies have good intentions and truly believe they are presenting themselves as Veteran Friendly. Unfortunately, the very proclamation of Veteran Friendliness may be hurting your chances of actually hiring the very veterans you are attempting to target. This month we are thrilled to have Chad Sowash, Founder and Principal Partner at Catch22 Consulting, lending his 20 years of military experience, and expertise in Veteran Hiring Programs. He will share his military and industry knowledge by outlining the major problems PLUS the actions attendees can take to provide simple and sustainable veteran hiring solutions. In April's webinar, Chad Sowash will help companies: -Understand what Veteran Friendly means -Gain insight, focus and understand veterans for who they are -Leverage military experience in the workplace

1. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Veteran Friendliness:
Are We Lost in
Translation?
Chad Sowash
Principal Partner/Founder
Catch 22 Consulting

2. WEBINAR Veteran Friendliness | Are We Lost in Translation?
About Chad Sowash
• 20 Years in US Army / USAR
• Media Background
• Pre-Monster
• VP – DirectEmployers
• NLX Lead
• CXO – RecruitMilitary
• Dir Veteran Recruit – Randstad
• Principal Partner – Catch 22

3. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Disclaimer
The confidential materials contained in this training seminar
were prepared by:
Catch 22 Consulting &
America’s Job Exchange
as reference for the attendees. Comments offered during this seminar
may be affected as regulations develop. The materials represent the
speaker’s views and are not to be considered legal advice. These
copyrighted materials may not be reproduced, copied or used without
prior permission from Catch 22 Consulting and AJE.

4. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Agenda
BRANDING
“…Talk the talk”
RECRUITING
“Walk the walk before…”

5. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Who is CANDIDATE Friendly?
Who is VETERAN Friendly?
Poll Questions

6. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Veteran Community
How does the community
feel about the term?If a company states they are
"Veteran Friendly," what is
your initial reaction?

7. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Veterans Believe…
Hires veterans due to their skills, knowledge,
abilities, and experience.
Hires some veterans to check a block.
Hires veterans because the government
requires they do so.
21%
28%
8%

8. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Veterans Believe…
Hires veterans due to their skills, knowledge,
abilities, and experience.
Hires some veterans to check a block.
Hires veterans because the government
requires they do so.
21%
28%
8%
Not actually hiring veterans, just making the claim to make
themselves look good.
42%

9. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Why Veterans Believe…

10. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Why Veterans Believe…
Authentic?

11. WEBINAR Veteran Friendliness | Are We Lost in Translation?
What you see
What we see

12. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Why Veterans Believe…
What we see

13. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Why Veterans Believe…

14. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Why Veterans Believe…

15. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Why Veterans Believe…
Over 1,000 jobs posted

16. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Application Experience

17. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Veteran Friendly?

18. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Impact on Business

19. WEBINAR Veteran Friendliness | Are We Lost in Translation?

20. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Recruiting
• PROBLEMS
• SOLUTIONS
“Walk the walk…”
Need
direction?

21. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Market Problems

22. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Market Problems
38%
38%
15%
Can’t attract
enough high-quality
veterans
Difficult to
transition
veterans into civilian
workforce
Too hard to
translate
military experience
into civilian careers
CEB Veteran Survey

23. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Market Problems
%
Too hard to
translate
military experience
into civilian careers

24. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Client Problems
Veteran Identification
Targeting Talent
Hiring Benchmark

25. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Solutions

26. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Best Practices

27. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Best Practices

28. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Best Practices
Talent Community – Veterans
9,000+ STRONG
Mentoring
Stats & Reporting (INTEL)

29. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Best Practices
1
Invite Register
“IDENTIFY”
Engage
2 3

30. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Evolution
JOIN OUR
TALENT COMMUNITY

31. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Evolution
Social Network – Veterans
1 Million+ STRONG
Virtual ERG
Mentoring
Stats & Reporting (INTEL)

32. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Best In Class
1
Invite Register
“IDENTIFY”
Engage
2 3

33. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Virtual ERG

34. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Identify
Farmers Insurance
RallyPoint Analytics
Total Veterans
Enrolled53
49% 38%4%87%
Army E Enlisted
Your Best Represented Demographics
Branch Background Specialty
31B Military
Police
Location
CA California
Your Veterans
Veteran Employees by Branch Most Recruited Ranks Represented Military Specialties
0
5
10
15
20
25
Army Marine
Corp
Air
Force
Navy
0
5
10
15
20
E-5 E-4 E-6 E-7 O-3 O-4 E-3 O-5
0
0.5
1
1.5
2
2.5

35. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Identify
GEOGRAPHY

36. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Identify
Owner/Agent 9
Insurance Agent 6
District Recruiter 3
Training Manager 1
Special Investigator 1
Sales Manager 1
Sales 1
Reserve District Manager 1
Recruiting Specialist 1
Recruiter (Senior) 1
Recruiter 1
Property Field Claims Adjuster 1
Marketing Manager 1
Marketing Analytics 1
Junior Border Protection Engineer 1
Insurance Adjustor 1
General Investigator 1
Executive Vice President 1
District Manager 1
District Agency Development Manager 1
District Growth Consultant 1
Director of Media Relations 1
Director of Customer Experience 1
Commercial Liability Claims Rep. 1
Commercial Insurance 1
Claims 1
Chief Executive Officer (CEO) 1
Catastrophe Claims Director 1
Career Counselor 1
Career Consultant 1
Business Consultant 1
Broker 1
Area Sales Manager 1
Agent, CSD 1
Agent Producer 1
Agent 1
Agency Producer 1
Director of Media Relations 1
Director of Customer Experience 1
Total 53
CURRENT POSITIONS

37. WEBINAR Veteran Friendliness | Are We Lost in Translation?
79R: Recruiter 1
11C: Indirect Fire Infantryman (Mortarman) 1
SK: Storekeeper 1
92A-Officer: Quartermaster Officer 1
5811: Military Police 1
63T: IFV,CFV,ITV Systems Mechanic 1
2A7X2: Nondestructive Inspection (NDI) 1
36A: Financial Manager 1
2768: Spanish Linguist 1
42H: Senior Human Resources Officer 1
1371: Combat Engineer 1
95B: Military Police 1
5J: Paralegal 1
13D: Field Artillery Tactical Data Systems Specialist 1
68W: Healthcare Specialist (Combat Medic) 1
91N: Cardiac Specialist 1
13F: Fire Support Specialist 1
1C0X2: Aviation Resource Management 1
1171: Water Support Technician 1
15Q: Air Traffic Control Operator 1
35D: All Source Intelligence 1
1203: Tank Unit Commander 1
00000: not listed 1
Identify
SPECIALTIES
88M: Motor Transport Operator 2
31B: Military Police 2
13B: Cannon Crew Member 2
0311: Rifleman 2
5939: Aviation Communication Systems Technician 2
19A: Armor Officer 2
3P: Security Forces 2
STS: Sonar Technician (Subsurface) 2
1316: Metal Worker 1
25B: Information Technology Specialist 1
16R: Vulcan Crewmember 1
91B: Medical NCO 1
BU: Builder 1
1142: Engineer Equipment Electrical Systems Technician 1
TM: Torpedoman's Mate 1
310x: Supply Corps Officer 1
88A: Transportation Officer 1
11B1P: Infantryman (Airborne) 1
2531: Field Radio Operator 1
19K: Armor Crew Member 1
2W0X1: Munitions Systems 1
0241: Imagery Analysis Specialist 1

38. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Hiring Talent

39. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Hiring Talent
INTEL

40. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Hiring Talent

41. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Targeting Talent
WW
VETS
CBO SWF
ESGR
EDU

42. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Questions?
Still lost?

43. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Chad Sowash
Principal Partner & Founder
Catch 22 Consulting
chad@catch22consulting.com
(812) 371-1517
Contact Information
www.catch22consulting.com

44. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Gary Cowan
Director of Compliance,
America's Job Exchange
gcowan@americasjobexchange.com
(o) 978-946-7928
(c) 617-997-6477
Contact Information
www.americasjobexchange.com

45. WEBINAR Veteran Friendliness | Are We Lost in Translation?
Our Webinars Are Now Monthly
The recruiting space is saturated with job
postings but why are you not getting the
clicks and applies you are after? Why are
your diversity hiring goals so difficult to
obtain?
Tune into May’s webinar to hear AJE’s
President, discuss where the next-
generation of recruitment is headed.
Transformation is coming… get ready.
Compliance 2.0 | It’s Time for a Change
Presenter
May 16, 2017 1:00-2:00pm ET
Bill Fanning
President
America’s Job Exchange

46. WEBINAR Veteran Friendliness | Are We Lost in Translation?
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