We know it when we see it, but do others notice our success or understand it? How do we monitor, measure and report successful communications strategies? This presentation was originally delivered for the 7th annual Public Relations Issues of the Day for Nonprofits & Associations, which uses a round table and open discussion format. This presentation was a jumping off point to our discussion about measurement and evaluation in the real world of PR. Presentation by Ami Neiberger-Miller and Brigitte Johnson.