NMDL final project. digital marketing strategy.

1. Victoria’s Secret PINK
2016 DIGITAL MARKETING STRATEGY

2. Background
Victoria's Secret is an iconic specialty retail brand
that needs no introduction. Our name has become
synonymous with all things feminine and sexy–from
lingerie and sleepwear, to beauty products, to swim,
sport and beyond. Whether shopping our stores,
catalogue or website, or watching the Victoria's
Secret Angels on the runway of the world's biggest
fashion show, Victoria's Secret brings fantasy to life.

3. Target Group
 Young, college-aged middle class woman. (ages 18+)
 FUN, OUT-GOING, FREE SPIRIT
 bright, flirty colors and patterns. Trendy and fun styles

4. The Budget
Budget Allocation
SEO PPC SOCIAL MEDIA MOBILE EMAIL

5. KPI

6. The BIG Idea
 Increase loyalty by promoting less obvious products and interacting with customers
online.

7. Social Media

8. PPC
 Adwords
 SEO

9. Mobile and Email

10. Conclusion