The role of User Experience Design in developing financial software that people can and want to use

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Amir Dotan

Tecnología

Amir Dotan

User Experience Architect at Lab49 in London

Before Lab49:

User Experience Researcher (City University London)

Multimedia Arts degree lecturer (SAE College London)

Web Developer (SHAPE Interactive Israel)

Blogger: ‘Usable Design’ – www.amirdotan.com

Founding member: User Experience Israel www.uxi.co.il

Lab49 is a consulting ﬁrm that provides strategic
consulting and advanced technology solutions for
the ﬁnancial services industry. Our clients include
many of the world’s largest investment banks,
hedge funds and exchanges.

Lab49 was founded in 2002 and now
comprises over 200 people, with major ofﬁces
in New York and London

20+ Single-Dealer Platform projects

I’m going to talk about

1. What is User Experience Design?

2. How can User Experience Design improve
ﬁnancial software?

User Experience Design

The practice of analysing business requirements, user
needs and the available environment in order to develop
useful and usable products

Being the users’ advocate

Get to know the users and champion their needs

Analyse the users’ needs, abilities and limitations

Specify the user-system interaction

The business owner

The trade salesperson

The professional investor

The traders

What we usually aim to achieve:

Increase productivity

Informed decision making

Keeping users happy

Reduce training costs

Increase sales

Gain competitive edge

Easy! Let’s make sure the system is user friendly!

How long does it take to learn how to
use the system?

How do people feel about using the system?

User Experience Design – The Approach

1. Research

2. Concept

3. Evaluate

4. Design

5. Conﬁrm

6. Iterate

Specifying what people will be able
to do with the system

Specifying the steps the user will have to take

Specifying how information is grouped

http://thomsonreuters.com/products_services/financial/eikon

Specifying how information is visualised

Swap

SPOT

Call

Volatility

Put

Specifying the terminology

CCY

Short

Liquidity

Hedge

Straddle

Pip

Principal

Bid

Margin

Maturity

Delta

Position

Yield

Blotter

Can the user personalise this interface?

How well does the interface ﬁt in the user’s work environment?

How well does the interface help users recover from errors?

Does the interface enable users to work quickly?

Will the user understand the meaning of
various terms and icons?

How will the interface appear on a large screen?

How will the user feel after using this
interface for more than 10 minutes?

http://www.etoro.com/

How effective is the data visualisation?

In conclusion

Ensuring a positive user experience by constantly
researching and evaluating designs with real users may
seem obvious, but in reality isn’t that easy at all and
requires a methodological approach

In order to deliver ﬁnancial software that people want
and can use we have to provide high quality user
experiences that take into account what people know,
need and want to achieve

Thank you

Amir Dotan

adotan@lab49.com

www.amirdotan.com

Twitter

@AmirDotan

@UX_for_Finance

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The role of User Experience Design in developing financial software that people can and want to use

1. The role of User Experience Design in developing ﬁnancial software that people can and want to use Amir Dotan Lab49 www.lab49.com

2. Amir Dotan User Experience Architect at Lab49 in London Before Lab49: User Experience Researcher (City University London) Multimedia Arts degree lecturer (SAE College London) Web Developer (SHAPE Interactive Israel) Blogger: ‘Usable Design’ – www.amirdotan.com Founding member: User Experience Israel www.uxi.co.il

3. Lab49 is a consulting ﬁrm that provides strategic consulting and advanced technology solutions for the ﬁnancial services industry. Our clients include many of the world’s largest investment banks, hedge funds and exchanges.

4. Lab49 was founded in 2002 and now comprises over 200 people, with major ofﬁces in New York and London 20+ Single-Dealer Platform projects

5. I’m going to talk about 1. What is User Experience Design? 2. How can User Experience Design improve ﬁnancial software?

6. User Experience Design The practice of analysing business requirements, user needs and the available environment in order to develop useful and usable products

7. Being the users’ advocate Get to know the users and champion their needs Analyse the users’ needs, abilities and limitations Specify the user-system interaction

8. The business owner The trade salesperson The professional investor The traders

9. What we usually aim to achieve: Increase productivity Informed decision making Keeping users happy Reduce training costs Increase sales Gain competitive edge

10. Reduce human errors

11. Easy! Let’s make sure the system is user friendly!

12. Easy?... Really?

13. How long does it take to learn how to use the system?

14. How fast can the user perform tasks?

15. What can the user do with the system?

16. How do people feel about using the system?

17. User Experience Design – The Approach 1. Research 2. Concept 3. Evaluate 4. Design 5. Conﬁrm 6. Iterate

18. My day to day work

19. Specifying what people will be able to do with the system

20. Specifying the steps the user will have to take

21. Specifying the navigation

22. Specifying how information is grouped

23. Specifying how information is grouped http://thomsonreuters.com/products_services/financial/eikon

24. Specifying how information is visualised

25. Specifying how colours are used

26. Swap SPOT Call Volatility Put Specifying the terminology CCY Short Liquidity Hedge Straddle Pip Principal Bid Margin Maturity Delta Position Yield Blotter

27. Can the user personalise this interface? How well does the interface ﬁt in the user’s work environment? How well does the interface help users recover from errors? Does the interface enable users to work quickly?

28. Will the user understand the meaning of various terms and icons? How will the interface appear on a large screen?

29. How will the user feel after using this interface for more than 10 minutes?

30. http://www.etoro.com/ How effective is the data visualisation?

31. In conclusion Ensuring a positive user experience by constantly researching and evaluating designs with real users may seem obvious, but in reality isn’t that easy at all and requires a methodological approach In order to deliver ﬁnancial software that people want and can use we have to provide high quality user experiences that take into account what people know, need and want to achieve

32. Thank you Amir Dotan adotan@lab49.com www.amirdotan.com Twitter @AmirDotan @UX_for_Finance

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