Great Indian Marketing Weekend is a new-age sales and marketing event which brings together experts, mentors, entrepreneurs, startups and advertising professionals for insightful learning and sharing. It is organized by Nurture Talent Academy and Exchange4media in association with Businessworld. It was held on 13-14th June, 2014 at The Leela Ambience Gurgaon.

1. Digital Marketing
For Customer Acquisition
presentation at Great Indian Marketing Weekend
www.gimw.in
#GIMW

2. Agenda
• Case Studies
• Framework to Multiply Revenue through
DM
• Exercise: Online Adv Strategy for Lead
Generation
• Q & A

3. Let’s learn from Real Examples

4. Customer Acquisition
Influence
Lead
Sale

5. Remarketing on Google

6. Remarketing Example

7. Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop

8. Reveal the Name Contest
1. 150,000 people
participated
2. 35,000+ requests for Test
Drives
3. 8000 Cars booked in 10
days
Car Launch

9. Tweet 2 Order

12. QR (Quick Response) Codes

13. Reach
Online Presence
Audience
Aggregation
Leads Sales
SEO, Ads,
Email,
Social
Media…
Conversion Optimization
Analytics (Metrics, Tools)
Customer Acquisition
Framework

14. KISSmetrics Post Trial Sign-up Flow

15. KISSmetrics Welcome Email

16. KISSmetrics Evangelizing Email

17. KISSmetrics Relationship Email

18. Opportunity
Reach Leads Sales Revenue Growth %
1000 100 10 1 Lac
1500 150 15 1.5 Lacs 50
1000 150 15 1.5 Lacs 50
1000 150 15 1.5 Lacs 50
1000 100 20 2 Lacs 100
1500 337 67.5 6.75 Lacs 575

19. Exercise: Online Advertising
Strategy for Lead Generation

20. Google Adwords vs Facebook Ads
• Adwords: intent => higher conversion
• Facebook: targeting
• Facebook: early mover advantage

21. Opportunity of Targeting on Facebook
• Age
• Location
• Gender
• Interest
• Relationship Status
• Social Connection on Facebook
• Occupation
• Education

22. Interest Targeting on Facebook

23. Custom Audience: Email/Phone/UID

24. Retargeting on Facebook

25. Landing Page Optimization

26. Time to Create Your Strategy
http://bit.ly/dv-ws

27. Let’s continue this conversation…
@PradeepChop
ra
On Social
Media
Off Social
Mediapradeep@digitalvidya.com
Thank You!
Download @ http://bit.ly/dm4ca