Amit Satsangi

6 Seguidores

Speaker: Market Mix Modeling, 5th Global big Data Conference, (2017), Santa Clara (https://goo.gl/mCDAKV) ******* Hands-on analytics professional with 7+ years of experience in Marketing Analytics, Customer Growth, Sales Funnel Analytics, , Segmentation, Pricing, etc., in the B2B and B2C domains leading analytics projects in Online Retail, Finance and Managed Marketplaces verticals having strong skills in: Tableau, R, Google Analytics, SQL, Excel, Machine Learning and Big Data. Used analytical modeling to achieve $XX M in savings and a conversion rate increase by 7.5% Churn Analysis, Forecasting, Sales Funnel Analysis, Lifetime Value Analysis , Statistical Modeling, Multi-Variate Regr...

market mix modeling channel attribution seasonality in market mix models dummy variables in market mix models adstock (carryover effect) attribution small businesses hands-on google analytics workshop free workshop google analytics digital marketing marketing analytics analytics yelp review data yelp restaurant data yelp dataset challenge tableau public data imputation media mix optimization market mix modeling: log-linear regression model campaign analysis forecasting churn analysis customer segmentation

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