1. ■ Link Building
■ Search Engine Optimization
■ Social Media Optimization
■ Web Design / Development

2. Our Services
Services
ü Search Engine Optimization
ü Internet Marketing
ü Increase Traffic/Leads/Sales
ü Link Building/Popularity
ü Website Designing
ü E-commerce Programming
ü Content Development

3. Search Engine Optimization
Search Engine Optimization
ü
What is SEO?
ü
How does it work?
ü
What all SEO methodologies?
ü
What are the benefits?
ü
Why does my company/organization/website need SEO?
ü
Why can't the search engines figure out my site without SEO
help?

4. What is SEO ?
What is SEO
ü It is the process of increasing the amount of visitors to a Web site by
ranking high in the SERP.
ü It is the process of Making website search engine and user friendly.
ü SEO is the active practice of optimizing a web site by improving internal and
external aspects.
ü SEO is a series of techniques used to improve the ranking of website listing
in search engines like Google, Yahoo and MSN.

5. How Does it work ?
How Does it work ?
ü Recent surveys show that more than 85% of Internet users use search
engines to find services, products and information.
ü SEO makes your website visible to the visitors in SERP.
ü SEO boost traffic on the website.
SEO creates brand identity.
ü

6. Before SEO
Before SEO

7. After SEO
After SEO

8. SEO Methodologies
SEO Methodologies
SEO can be divided into two parts
ü
On-Page Optimization
ü
Off-Page Optimization
On-Page Optimization
ü
Keyword Research and Selection
ü
Titles tags Generation
ü
Meta tags Optimization
ü
ALT tags Optimization
ü
Hyperlink Optimization
ü
Sitemap Generation
ü
XML Sitemap creation and submission in Google
ü
Proper linking structure
ü
W3C validation of homepage
ü
Right keyword density
ü
Making dynamic pages search engine friendly

9. SEO Methodologies
SEO Methodologies
Off-Page Optimization
ü
Link popularity Analysis
ü
Link Generation by One way and reciprocal linking
ü
Free Directory Submission
ü
Article Submission
ü
Press Release Submission
ü
Social Bookmarking
ü
Analysis and Reporting
ü
Maintenance

10. What are the Benefits ?
What are the Benefits ?
ü
Helps to gain an online presence of business
ü
Increases business benefits, sales and return on investment (ROI)
ü
Helps in Brand Promotion and Brand Identity creation
ü
Recent surveys shows the use of Search Engines by the users before
purchasing product & services
ü
SEO enabled website have highest chances of tracking by users for your
services & products
ü
Getting listed by popular Search Engines improves brand credibility
ü
Improves Website Quality

11. Why DoesWhy Does my Company/Organization
my Company/Organization
need SEO?
need SEO?
ü
The majority of web traffic is driven by the major commercial search
engines - Yahoo!, MSN, Google
ü
If your site cannot be found by search engines or your content cannot be
put into their databases, you miss out on the incredible opportunities to
get your targeted audience
ü
Whether your site provides content, services, products, or information,
search engines are a primary method of navigation for almost all Internet
users.

12. Why Can’t the Search Engine figure
Why Can’t the Search Engine figure
out my Site without SEO help?
out my Site without SEO help?
ü
Search engines are always working towards improving their technology to
crawl the web more deeply and return increasingly relevant results to
users
ü
However, there is and will always be a limit to how search engines can
operate
ü
Whereas the right moves can net you thousands of visitors and attention,
the wrong moves can hide or bury your site deep in the search results
where visibility is minimal.

13. Traffic Share of Search Engine
Traffic Share of Search Engine
OTHER, 1.6
ASKJEEV, 6
AOL, 9.6
Yahoo , 29.7
MSN, 15.8
Google, 37.3

14. Maximize ROI
Maximize ROI
ü
Search queries, the words that users type into the search box which
contain terms and phrases best suited to your site, carry extraordinary
value.
ü
Experience has shown that search engine traffic can make (or break) an
organization's success.
ü
Targeted visitors to a website can provide publicity, revenue, and exposure
like no other.
ü
Investing in SEO, whether through time or finances, can have an
exceptional return of investment.

15. Social Search Optimization
Social Search Optimization
- Useful Blogs
- Articles and whitepapers
- Viral Videos
- Social Media Sites
- Free Tools
2/15/13

16. Clearpath works in Partnership
We work in Partnership
From the Beginning, we have been learning that in this fast paced world, Internet
has become a Friend more than a utility which helps you 365 days with 24 hours
service with maximum uptime possible. Google, Yahoo, MSN(Bing) are quite
popular examples.
Stats shows that these Search Engines share the maximum Web-traffic across
the globe. So, Getting Listed on the top page of these search engines is like an
achievement for a company to enhance their Brand popularity, Increase in Sales
& Business and thus earning Recognition amongst surfers.
We Welcome E-Companies/Web-domains/Marketing Agencies/Individuals to work
along with us and become pioneers in this field of Online Marketing &
Optimization.