8. Take a screenshot/
picture of yourself
attending the
webinar.
Post on Instagram
as post/story.
Tag
@dbohra_official
@iamammarr
Use Hashtag
#LearnFromHome
Let’s make this
more engaging.
9. Channels Overview (I)
Content
Helps you build your brand, help
your customers and draw in
potential clients.
Search Engine
Is targeting customers at their point
of need.
Influencers
Are your best partners if you
choose the right ones.
Email
Is the spam tactic of the 21st
Century… But it still works.
Viral
Is all start-ups say they are but in
reality most are one-hit wonders.
SEO
Is making it easy for people to find
you on Google.
10. Channels Overview (II)
Social & Display Ad
Good for driving traffic & new
impressions
Tools
Increases recurring visits for usage
of tools
Affiliates
Drives new traffic which is more
likely to convert if affiliates are
closely related
Existing Platforms
Leverage on existing customer base
of marketplaces/platforms
Community
Long-term brand building and brand
advocates which builds your word-
of-mouth
Public Relations
Cost-effective alternative to
traditional advertising, wide reach
and increases brand awareness
12. Plan according to your Business Tier
Identify the Business Tier
• Tier 0 - Home based, Bakhra
• Tier 1 – Shutter shops
• Tier 2 – Traders / Suppliers
• Tier 3 – Stockists / Distributors / Agencies
• Tier 4 – Mid Size Manufacturing / Processing
• Tier 5 – Industries
13. Tier 0 – Home based
(Who earn on a daily
basis)
Take advantage of community platforms like BohraConnect
14. Tier 1 – Small Shutter
Shops (Dependant on
regular customers/Orders)
15. • Create your virtual store front
• Do some local search marketing
• If you offer essential services, take advantage of Google My
Business listing which people use to find services nearby
• Leverage WhatsApp and drive your existing customer to
your virtual store
17. • Same as Tier 1, other points being
• Signup and setup your profiles on portals like
IndiaMart/Justdial (Make use of this time)
• Build your online marketing content repository like
brochures, emailers, WhatsApp Broadcasts
22. • Same as Tier 3, other points being
• Get your Search Engine Optimization (SEO) inline
• Use LinkedIn for networking
• Position yourself as thought leaders
• Setup chatbots
• Run Facebook/Google Ad Campaigns
• Conduct Online Webinars
• Hunt for a partner (agency) who can help you do this