Drupal and WEM focuses on creating and managing engaging experiences in a flexible way using an open source CMS and modular architecture. It allows users to create, reach, engage, and converse with audiences through features like responsive layouts, media integration, social integration, personalization, and real-time interaction measurement. The document promotes an upcoming online seminar on October 31, 2012 about WEM and its potential for agile and low-cost marketing.

2. Drupal and WEM
2.

3. Create and manage
engaging experiences
in a flexible way.
3.

4. 4.

5. 5.

6. IT
6.

7. Open Source CMS
CMF
7.

8. speed
&
innovation
8.

9. modular architecture
Drupal
core
core
modules
community
modules custom
modules
a typical Drupal website
9.

10. 10.

11. create
reach
engage
converse
11.

12. create
12.

13. create
Drupal heavily relies on
modules.
developers developers developers!
13.

14. since 2007
co-founded by Dries Buytaert
offices in US, Amsterdam, Paris and Oxford
software + consulting + hosting + services
14.

15. create
15.

16. create
proof of concept
initiated by Acquia
agile content creator experience
for Drupal
16.

17. create
responsive layouts
mobile-friendly backend
in-place editing
workflow (coming soon)
media integration (coming soon)
17.

18. create
demo
18.

19. create
first component in a full WEM
Drupal version
19.

20. reach
20.

21. reach
21.

22. reach
22.

23. 23.

24. reach
high availability, elastic architecture
optimized for Drupal
fully managed with support + SLA’s
fast staging and deployment
24.

25. reach
25.

26. engage
26.

27. engage
social from the start
27.

28. engage
one-to-many
“classic” websites
website
28.

29. engage
many-to-many
social from the start
Customer feedback and interaction.
29.

30. engage
personalisation
real-time
30.

31. converse
31.

32. converse
measuring and monitoring
32.

33. converse
33.

34. 34.

35. 35.

36. 36.

37. 37.

38. agile marketing
low-cost marketing
38.

39. Online seminar on WEM
October 31, 2012
http://bit.ly/RxE785
39.