swot analysis of mcdonald's and subway

1. Comparison of SWOT analysis b/w
Mcdonald’s and Subway….BY.AMRIT
McDonald’s
STRENGTHS
1.Largest fast food market share
in the world
2.Brand recognition value at $40
billion
3.2 billion advertising budget
4.Locally adapted food menus
5.Partenership with best brands
6.Children targetting
7.More than 80% restaurants are
owned by independent
franchisees
Subway
STRENGTHS
1.Number of stores
2.Inexpensive $5 foot long sub
3.Use of celebrities in their
commercials
4.Customers are able to watch
food preparation
5.Eat fresh slogan
6.Partenership with the American
heart association
7.Store startup cost are very low

2. SWOT ANALYSIS(weakness)
McDonald’s
 Negative publicity
 Mac job and high
employee turnover
 Unhealthy food menu
 Low diffrentiation
Subway
 High employee turnover
 Unhappy franchisees
 Meat portion smaller on
subs
 Employees lack product
knowledge
 Franchisees fighting over
high control over
restaurants

3. SWOT analysis(OPPORTUNITIES)
McDonald’s
 Increasing demand for
healthier food
 Home meal delivery
 Full adaptations of new
practices
 Changing customer habits
and new customer groups
Subway
o Encourage more dining in
o Agreement with franchiser
with business control
o Drive-through introduction
o Improve employee
satisfaction
o Employee training

4. SWOT analysis (threats)
McDonald’s
• Saturated fast food market
in fast economies
• Trend towards healthy
eating
• Local fast food restaurant
chains
• Currency fluctuations
• Law suits against McDonald
Subway
• Food contamination
• Competition and fast-food
restaurants offering subs
recently.
• Poor economy
• Unhappy franchisers
• Unsatisfied customers.