The document discusses best methods to improve app engagement and user retention. It defines app engagement as how active users are in an app and how often they use it after installing. User retention measures how many users return to the app within 3 months of their first session. The document recommends effective onboarding, personalization, push notifications, incentive programs, and regular updates to engage users and improve retention. Maintaining a good user experience and meeting user needs are also important considerations.

1. 4/24/2020 Best Methods To Improve App Engagement & User Retention
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Best Methods To Improve App
Engagement & User Retention
Amritpal
Apr 24 · 8 min read
ith the benefits of the small platform, the mobile app industry has
exceeded our expectations and many sectors have changed their
approach to the mobile-centric market. With the growing growth of the
mobile app industry, every business is moving towards smartphones for
success.
However, with this revolution, the industry has also brought fierce
competition. In the multitude of mobile apps, you need to make sure your
app doesn’t get lost in endless lists of app stores that nobody cares about.
What I mean is, you need to make sure of the success of your app and it
depends on the user acquisition.
How many users are engaged with your app will ultimately reflect the
popularity and success of your app. However, the number of customers is
not the only metric responsible for success. It is broken down into user
retention and application engagement. The task is not complete when you
get a large number of users for your app.
W

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The real struggle is to make sure they keep using the app and interact on a
regular basis. The most important metrics that define the success of any app
are user retention and application engagement.
What is App engagement?
It tells how active users are in your app, and how often they use it after
installing it. According to Localytics, the most active user has 10+ sessions
with the app in one month. If a user doesn’t use your app or open it
regularly, installing it in the first place has no benefit.
What is User Retention?
This metric is a little more subjective and measures how many users have
returned to the app in the three months since their first session. Every
brand and business has its own standards and benchmark for retaining the
consumer. The increase in customer retention shows that customers are
becoming loyal customers.

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Both app engagement and user retention are key factors in app growth and
revenue generation. Stickness is the average of engagement and retention,
which shows how loyal and regular your customers are.
Why do you need user retention and engagement?
In today’s competitive market, developers are up against a tough situation
where consumers have many options. If your app is not engaged and there
is an error in persuading the user to open it, then again, it is much less likely
to last longer on a smartphone.
The user abandonment rate, which means the user has dropped the app
after one use, is currently 23%. Moreover, if the user does not open your
app once in 7 days, the chances of uninstallation are 60%. This is because
users don’t have to compromise because they get everything you don’t have
in a different app.
There are about 3.8 million apps in the Google App Store and 2 million iOS
apps in the Apple App Store, so the competition is more fierce than ever.
What Affects Customer Retention and
Engagement?
There may be many factors that drive the user to leave your app. The user
interface may not be as friendly or your app will take too long to run, or it
may have too many ads. 60% of users say that the app’s functionality,
features, and design are about brand loyalty.
For a better understanding of how to improve the engagement in the mobile
app below is the video Watch it
Another reason why your customers may not feel special with your app is
that your competitors offer them special benefits. The most common reason
to abandon an app after the first session is because of the complexity of the
app or the lack of promises.

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Also, Read-How Gamification Helps To Increase App Usage?
Methods that Increase App Engagement And User Retention of the
App
1.Effective onboarding
This sounds simple, though not all apps start with an effective onboarding
process. Make your onboarding process as simple and natural as possible.
No matter how hard it is to start using the app, users are more likely to leave
it.
Here are some ways to simplify user onboarding:
Reduce the number of steps required to create or sign up for an account
and include multiple registration options (for example login with
Facebook or Google).
Provide feature education in the onboarding experience to introduce the
app’s functionality, but don’t overload users right away.
Teach through action to reveal basic gestures in the app experience.
2.Apply appropriate analytical expertise
Most of the mobile app developers lack analytical skills because they can
make up their minds to focus on the logical part to program the features
they need to work on. Therefore, it is important to work with analytical
expertise to engage the website visitor audience with a satisfying mind. But
to be more productive with the thought part of contacting customers, we
need to focus on the mental model. So by integrating the mind into it, the
response comes from the visitors with high interaction. And analytical
expertise should not be copied and pasted from the website. It requires a
huge impact to analyze and reach with A / B testing.
3.Personalization is the key
Personalization or mobile personalization has become the key to a winning
app that keeps its users happy. With the help of the app’s personalized
environment, you can win the user’s loyalty. There are many ways to
personalize the app, including personally targeted push notifications for
users. You can add a username to the screen with a greeting message so it
gives the user a warm welcome.
Giving the user an environment that shows items or offerings based on user
interest can increase user engagement. You can get help from previous
searches and actions taken by users in your app. Track user behavior to find
out what interests the user and other things.
This gives the impression that your app cares about the user. In addition,
personalized push notifications offer a higher conversion rate compared to

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broadcast messages. According to one report, personalized messaging
offers a 50% conversion rate compared to a broadcast message that only
offers a 15% conversion rate.
4.Use push notifications (the right way)
Localytics reports that users who experience somewhat personalized brand
interaction are likely to return to the app for 11 or more sessions. With this
in mind, if you walk into a physical store and are not accepted, you will be
disappointed with customer service. Consider application interaction in a
single light.
Interaction can be as simple as sending a welcome push notification to users
or providing useful information as users progress through the app.
Successful applications use this type of interaction to create a consumer
journey, by being thoughtful and strategic about how to reach customers.
For example, offering relevant retailer deals based on location and usage
patterns is an effective strategy for promoting in-app sessions.
Communicating with customers is also a great way to re-engage customers
who have fallen out of the exchange funnel. The same report further
supports this by stating that leaving this app after use can fall from 25
percent to 19 percent when this type of interaction is implemented.
5.Offer an incentive program
If your business model allows you to offer a reward or loyalty program to
customers, it is important to take advantage of the opportunity. These
programs not only encourage consumers to use the product but also make
loyalty programs appear to be important and important to the brand.
Apps that use in-app purchasing as a monetization model, particularly QSR
applications, benefits through time-sensitive concessions, whereas
freemium apps allow users to receive consumer-based incentives rather
than monetary discounts.
6.Updating the app regularly
One of the most common reasons a user leaves the app after a while is to get
bored with it. This makes most apps vulnerable to being the same and
improving its functionality. Updating the app regularly will make the user
more enthusiastic about using the app and ultimately help increase user
retention and engagement numbers.
Even the most popular social media platforms, such as WhatsApp and
Instagram, regularly add new features to their app. This is a very
compelling method to engage the user with your app.
To find out what you can improve on your app, you need to take care of a
few things. You need to regularly monitor feedbacks, user behavior, and
monitor analytics to find out which app is needed to keep the user intact.

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With simple updates and bug fixes, it shows the customers you are working
hard for them. Another thing you need to start doing is to study your
competitors and figure out what they are offering. Compare your current
services with them so you can know what they are missing and start
offering that feature to your customers.
Top considerations to keep in mind
Find the right opportunity in the market
All successful apps have one thing in common: they can develop habit-
forming behaviors by building their app around users’ every day and
emotions. When you think of brands like Spotify, Uber, or Instagram, they
understand their target audience’s pain point and design their features to
link to their daily routine, which encourages them to use it more often.
Meeting your customers’ needs plays a huge role in how often they use your
app.
Don’t underestimate the user experience
There is no simple equation to increase customer engagement and retention
rates, but you have to maintain the right balance between different
strategies and the overall user experience. Just because push notifications
are effective for a brand does not mean it’s the right approach for you.
Before you adopt any of these strategies, you should evaluate whether this
is the right choice for your application in particular. Does it add value to
customers or does it frustrate them? The minute you intensify customers,
you are sacrificing your retention rates. Weigh your options and determine
the best course of action for the consumer.
Wrap up
The mobile industry is more competitive than ever, and consumers are
getting more and more demanding with time, which makes app ownership
more difficult. To make sure your app has a high user engagement rate and
increases user retention, you need to take the above steps. With the help of
these methods, you will be able to gain more customers' time and earn their
loyalty.
. . .
For any Queries related to mobile app development, feel free to reach us at
FuGenX Technologies which is a leading mobile app development company
in USA & India, delivering quality-driven mobility services across the world.
We have been crowned with many global technology awards, including the
Deloitte Technology Fast 500 Asia Pacific & Fast 50 India, for pioneering
high-quality products and ideas in the mobile space.
👏

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