1. Brand and Visual
Identity Guidelines
June 2016

2. 03 The importance of
our unique brand
04 Who we are
Overview
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 02

3. The importance of
our unique brand
Our brand is who
we are and what we
stand for, and our
visual identity allows
us to express our
unique character and
engage with a wide
variety of audiences
through effective
communications.
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 03
Now more than ever it is essential that all our
communications, whether in print, online or in any
other graphic medium, conform to the same visual
identity. Only then can we be assured of presenting
a unified brand in keeping with the quality and
aspirations of our sixth form and of our students.
Having control over our brand gives us control over
the perceptions of Sir John Deane’s in the minds of
our prospects, students and their families. Strong,
clear and consistent branding will also strengthen
and enhance the feelings held by our staff, partners,
stakeholders and communities towards our sixth form.
To be successful our messages must follow
two key principles:
Clarity
All our communications must be clear and consistent
in terms of the visual messaging they convey.
Such clarity and consistency ensures the instant
recognition of Sir John Deane’s and secures our
distinctive place in what has become a highly
competitive market.
Impact
Strong visual icons such as the crest, our distinctive
colours and confident use of typography convey
a sense of confidence and strength of character.
We can enhance this further through dramatic
imagery, dynamic design and powerful language,
allowing us to cut through the clutter of marketing
messages from our competitors.

4. Who we are
Founded in 1557,
Sir John Deane’s Sixth
Form College has a rich
heritage of academic
excellence. Today, it
is widely regarded
as one the best of its
kind in the UK and
has consistently been
ranked in the top ten
since League Tables
records began.
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 04
Being a part of Sir John Deane’s Sixth Form College is
something to be very proud of and our strong traditions
of community, academia, hard work and friendship are
what connect our students throughout history.
We are committed to shaping extraordinary lives
and continue to invest in our students and support
the aspirations of future professionals and leaders by
helping them to achieve their academic ambitions.
We place value on intelligence and ambition, curiosity,
enthusiasm, confidence and passion and we pride
ourselves on supporting every student to achieve their
full potential.
Our enviable team of award-winning teachers are
driven by their integrity and expertise, and have a
unique understanding of the complexities of teaching
at A level.
As a dedicated Sixth Form College, we are true
specialists in 16-18 education and our students achieve
exceptional results.
We place value on intelligence and
ambition, curiosity, enthusiasm,
confidence and passion.
We pride ourselves on supporting
every student to achieve their
full potential.

5. 06 Creative approach
07 Our name
08 Our crest
The brand
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 05

6. Creative approach
Our new visual
identity conveys a
balance of tradition
and innovation,
history and aspiration,
passion and expertise
and community
and support.
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 06
We accomplish this balance through:
• Combining traditional serif fonts with modern and
elegant typefaces or script.
• Using colours that reference our rich academic
heritage, and our unique built and natural
environments.
• Using a confident, authentic and warm tone of voice
that conveys clear, strong and simple messages.
• Using high quality images that convey a sense of
time and place and that document moments of
joy and pride.
• Retaining our sixth form crest but modernising
the design to reflect our forward-thinking outlook.
• Designing with a calm, confident and considered
approach.
A balance of tradition and
innovation, history and
aspiration, passion and expertise
and community and support.

7. Our name
In order to establish
our brand in the
minds of both new
and familiar audiences,
it is very important
to maintain a sense
of consistency when
referring to our name.
We have made a very deliberate decision to bring back
the words Sixth Form into our name and as such, we
should aim to refer to our College as Sir John Deane’s
Sixth Form College wherever possible.
Our institution’s name is:
Sir John Deane’s Sixth Form College
• Verbally, and in print, the only appropriate acronym
is SJD. When using this acronym verbally, each letter
should be pronounced individually.
• Sir John Deane’s can also be used verbally and in
text as a way to provide a sense of linguistic variety.
• The Sixth Form can also be used as a reference
to our institution.
• SJD, Sir John Deane’s and The Sixth Form
should never be the primary or first mention
in any document.
You should also never use:
• John Deane’s
• Sir John Deane’s College
• SJD College
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 07

8. Our crest
Like our sixth form,
our crest has been
modernised in a
carefully considered
way that still holds on
to our heritage yet lives
in a modern world.
Sir John Deane, rector of Great St Bartholomew and
Prebendary of Lincoln, founded our sixth form in 1557.
He established a Grammar School for boys, known then
as Witton Grammar School (lending its name to the
Old Boys Association; The Old Wittonians). Over the
centuries, Sir John Deane’s has flourished and with an
impressive alumni, enviable track record of academic
success and recent investment in facilities and buildings,
we are proud of our unique and distinctive heritage.
Echoes of Sir John Deane’s history remain today,
most obviously in our distinctive sixth form arms.
The design has been simplified and given more space
while colours have been updated – see Changes to
our Logo for more details.
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 08
For as much as God’s glory, his
honour, and the wealth public,
is advanced and maintained by
no means more than by virtuous
education and bringing up of
Youth under such as be learned
and virtuous Schoolmasters,
whose good examples may as well
instruct them to live well as their
doctrine and learning may furnish
their minds with knowledge and
cunning, [I] have thought it good,
not only to erect the said Free
Grammar School, and to provide
a reasonable and competent
Stypend [sic] for the Schoolmaster
of the same, and that in respect of
the zeal that I have to God’s glory,
and for the love that I bear to my
native country...
Sir John Deane, Statutes[2]

9. 10 Changes to our logo
11 Orientations
12 Black and white
13 Crest as a watermark
14 Sizing and spacing
15 Do not
Logo and
usage
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 09

10. Changes to our logo
Our Crest
Our sixth form crest has not been changed, rather
simplified and tidied. The icons are clearer, cleaner and
have more space to create a stronger sense of balance.
The colour tones have been updated to our new richer
and warmer blues and reds.
Our Title
Our full name, Sir John Deane’s Sixth Form College
has been applied to the logo. It uses a new, modern,
charcoal grey colour, the Utopia type, and two different
font weights to create balance.
Our Date
The founding date of 1557, which has been made more
prominent, makes a direct connection to our heritage.
The logo cannot be modified in any way.
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 10
previous logo
revised logo

11. Orientations
The SJD logo exists in two orientations
to accommodate most applications.
• Primary logo – where the elements are centred
• Secondary logo – where the elements are ranged left
Each logo should be treated as one unified
graphic and shouldn’t be separated or distorted.
When you can use the crest alone
If the branding space is limited, such as in social media
platforms or for merchandise like pin badges, then
(and only then) you may the crest on its own.
You may also use the crest as a watermark device.
See page 13.
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 11
primary logo secondary logo

12. Black and white
There will be situations where the full colour logo
cannot be used due to print and production restrictions
(for example newsprint) or when another organisation has
requested the logo to be supplied as a single colour.
The white version of the the logo may also be used
when the logo needs tobe placed on either a dark or
black background.
SJD logo exists in two orientations
to accommodate most applications.
• Primary logo – where the elements are centred
• Secondary logo – where the elements are ranged left
Each logo should be treated as one unified
graphic and shouldn’t be separated or distorted.
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 12
primary logo
primary logo
secondary logo
secondary logo

13. Crest as a watermark
The crest may also be used as a watermark device.
This is a decorative element and should only be used
used sparingly in appropriate situations.
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 13
Sir John Deane’s Sixth Form College
invite you to a
Springtime Musical Soirée
Arley Hall, Cheshire
Thursday 10th March, 7pm

14. Sizing and spacing
Sizing
The logo must be legible when it is used at smaller sizes
and a minimum size has been set for both the primary
logo and the secondary logo. Please do not reproduce
the logo at a smaller size than specified.
Spacing
To allow the logos to breathe, an exclusion area around
each the logo has been set based on height of the ‘N’
in ‘John’.
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 14
30mm 45mm

15. Do not
• Cut off parts of the logo
• Stretch the logo disproportionately
• Alter the colours of the logo
• Move elements of the logo around
• Rotate the logo
• Place the logo on a non-brand colour
• Place the logo on a background that is too dark
• Use a colour version for black and white print
• Place the logo on a photographic background
that is overly busy
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 15

16. 17 Designed work
18 Using the typefaces
19 In-house paperwork
20 In-house typefaces in use
Typography
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 16

17. Designed work
Title font: Utopia
Chosen to reflect our sense of tradition and heritage,
Utopia qualifies as a transitional serif typeface: one
based on 18th and early-19th century ideals of classical
design. Designed originally by Robert Slimbach it
was one of the first typefaces used by Adobe and has
often been adopted by broadsheet newspapers and
academic journals.
Copy font: Avenir
A clean and elegant serif font, Avenir makes reference
to our new buildings and our forward-thinking outlook.
French for future, this font is a geometric sans-serif
typeface designed by Adrian Frutiger. It is the principal
font for BBC Two and is used by Apple in in iMap, Siri
and iWork for iCloud.
Highlight font: Rollerscript
And finally, a handwritten typeface that conveys
authenticity and reminds us of our academic focus.
Rollerscript was designed locally by Nick Cooke,
a Cheshire based typographer and great-nephew
of Eric Gill.
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 17
ABCD
abcd
0123
Utopia Regular
ABCD
abcd
0123
Utopia Italic
ABCD
abcd
0123
Utopia Semibold
ABCD
abcd
0123
Utopia Semibold Italic
ABCD
abcd
0123Avenir 45 Book
ABCD
abcd
0123Avenir 45 Book Oblique
ABCD
abcd
0123
Avenir 85 Heavy
ABCD
abcd
0123
Avenir 85 Heavy Oblique
ABCD
abcd
0123
Rollerscript smooth

18. Using the typefaces
We selected these typefaces carefully for their clarity,
formality, and flexibility. Each reflects a key part of our
brand and by smartly combining them the overall effect
should represent Sir John Deane’s in its best light.
The mixing of font families within one document
should be kept to a minimum and should follow the
specifications outlined here.
Text should be printed in neutral dark grey but can also
be printed in any of the brand colours in the heritage
and neutral palettes.
The mixing of font weights should also be kept to a
minimum and systematically done to create emphasis
and scannability.
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 18
Reasons to study at SJD
Sir John Deane’s is the place people want to be.
Students love learning here and every year we
are oversubscribed with applicants wanting to
take advantage of what we have to offer.
The School was first founded in 1557 and opened as a sixth form more
than 30 years ago. Since then we have invested in shaping the lives of
professionals, entrepreneurs and community champions across Cheshire
and nationally. Our students achieve their academic ambitions and dreams.
It’s right for you
If you want to work hard, do well and achieve your ambitions SJD is the
perfect place.
The best A Level choice.
Because we are a specialist Sixth Form we can offer a much bigger choice
of A Levels – with around 35 subjects to choose from.
Top-ranked for teaching.
We’ll give you the best teaching – we’re a Maple Group top-achieving
college and have been ranked outstanding by Ofsted.
Fantastic exam results.
In national exam results league tables SJD has been ranked as excellent and
amongst the best in the country.
State-of-the-art campus.
SJD has invested £28 million in a stunning new College building with world-
class facilities.
We’ll put you first.
It’s your future and we’ll help ensure your study programme sets you on the
right path.
We’ll give you great support.
Whether it’s extra help with your studies, revision techniques or if you have
particular learning needs.
We’ll give you great support
Whether it’s extra help with your studies, revision techniques or if you have
particular learning needs.
We have fun
Our co-curriculum programme is amazing with everything from rowing and
music to charities and debating.
You’ll be proud to be part of your amazing sixth form.

19. In-house paperwork
Title font: Georgia
Georgia is a serif typeface designed in 1993 by Matthew
Carter and used by Tom Rickner for Microsoft. It was
intended as a serif font that would appear elegant but
legible printed small or on low-resolution screens.
Copy font: Calibri
Calibri replaced Times New Roman as the default
typeface in Word and replaced Arial as the default
for powerpoint, excel and outlook. It is also now the
default for Office for Mac. A subtly rounded design,
it has been described as having a ‘warm and
soft character’.
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 19
ABCD
abcd
0123
Georgia Regular
ABCD
abcd
0123
Georgia Italic
ABCD
abcd
0123
Georgia Bold
ABCD
abcd
0123
Georgia Bold Italic
ABCD
abcd
0123
Calibri Regular
ABCD
abcd
0123
Calibri Italic
ABCD
abcd
0123
Calibri Bold
ABCD
abcd
0123
Calibri Bold Italic

20. 14th June 2016
Dear
I am delighted to invite you to join us at our popular Pre-Sixth Event on Tuesday 5th July. The event
takes place from 9am – 2:45pm and will be a great opportunity for you to begin your studies here as
a Sir John Deane’s A level student.
All new students are invited to come along and you can expect a warm welcome, a delicious light lunch
provided for you in the Brunner dining hall and Starbucks café and a chance to meet new friends.
During the day, you will be able to meet your teachers and find out what lessons are like. You will also
have some time to find out about the fantastic range of enrichment activities now available to you,
including sports, drama, music, charities and student leadership, to name just a few.
Finally, I’d like to extend an invitation for your parents to attend a special welcome and information
meeting on the same day. These meetings will take place in the theatre at 2.30 pm, 5.00 pm and
6.00 pm. Please do have a chat with your parents and ask which time slot best suits them.
Everyone here at Sir John Deane’s is really enthusiastic about getting to know you better. I look
forward to seeing you at what promises to be a wonderful welcoming event.
To confirm your place, visit www.sjd.ac.uk/admissions and complete the short registration form
by Friday 24th June. Alternatively, you can call us on 01606 810020 or
e-mail the admissions team direct at admissions@sjd.ac.uk
Warmest wishes.
Kerry Kirkwood
Principal
In-house fonts in use
The fonts for in-house use have been chosen because
they are universally available on a majority of computers
and therefore don’t need additional fonts to be bought.
It means that most people will be able to see documents
in Word or Powerpoint using the same typefaces.
As with the typefaces we use in designed work, our
in-house typefaces can be used in a variety of ways to
help communicate our message in an appropriate way.
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 20
Chris Atherton
Head of English and Modern Languages
Teaching and learning guru with consistently outstanding A level results
each year across all subjects
A snapshot of an English Language lesson and
demonstration as to how students learn
Parents’ Conference 2016 Sir John Deane’s Sixth Form College

21. 22 Colour references
Colour
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 21

22. Heritage Blue
C:100 M:75 Y:35 K:35
R:0 G:57 B:91
Hex: #231F20
Heritage Red
C:45 M:100 Y:87 K:15
R:138 G:37 B:51
Hex: #8A2533
Colour references
Heritage
Our new primary colours support the heritage of our
brand and the blue and red make reference to our crest.
The tone of the red has been made warmer and richer,
with a nod to our red brick buildings, and the blue is
deeper and stronger, taking inspiration from the famous
academic institutions. Together, they create varsity
colours that reflect our traditions, heritage and sense
of academia.
Buildings and environment
A secondary palette offers more modern and bright
colours taking direct reference from our unique
buildings and our extensive grounds.
Neutrals
A palette of neutral tones give us a range of warm
and deep greys. The darkest can be applied to type.
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 22
Building Orange Brick
C:0 M:85 Y:100 K:10
R:128 G:71 B:31
Hex: #DA471F
Building Stone
C:0 M:0 Y:10 K:10
R:232 G:230 B:212
Hex: #E8E6D4
Building Glass
C:50 M:0 Y:50 K:35
R:89 G:144 B:112
Hex: #599070
Building Yellow Brick
C:0 M:30 Y:85 K:5
R:239 G:176 B:61
Hex: #EFB03D
Natural Green
C:45 M:10 Y:100 K:30
R:113 G:140 B:42
Hex: #718C2A
Natural water
C:30 M:0 Y:30 K:25
R:141 G:175 B:154
Hex: #8DAF9A
Natural Sky
C:45 M:10 Y:10 K:20
R:114 G:162 B:180
Hex: #72A2B4
Neutral Light Grey
C:0 M:0 Y:7 K:25
R:200 G:200 B:190
Hex: #C8C8BE
Neutral Mid Grey
C:0 M:0 Y:15 K:50
R:149 G:148 B:133
Hex: #959485
Neutral Dark Grey
C:5 M:0 Y:0 K:90
R:60 G:63 B:66
Hex: #3C3F42

23. 24 Designed work
Putting it
all together
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 23

24. Designed work
We use a combination of imagery, typography and
colour to build the brand. By using different amounts
of the three elements, we can change the pace and
tone of each piece so it is appropriate to the audience
and communicates our message.
Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 24
Prospectus 2017
“Outstanding”OFSTED
A message from the Principal
I believe that being a Sir John Deane’s student is something
to be proud of. We look for special characteristics and
qualities:
• Intelligence and ambition
• Enthusiasm in all you do
• An impressive work ethic
• Loyalty, kindness and care for others.
We will invest our time, energy and belief in you and will
support you in every way we can in order that you have the
best opportunities to achieve your dreams.
We are committed to shaping extraordinary lives and on
behalf of all teachers and students, we very much look
forward to welcoming you to our sixth form.
Kerry Kirkwood
Principal
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25. Sir John Deane’s Sixth Form College Brand and Visual Identity Guidelines | June 2016 25
Don’t Miss
Guided Tours
Take a guided tour of the college and
grounds where you can find out more
about our unique 450 year history and
explore some of our impressive sports
facilities, including boathouse and
all-weather pitches.
Starts from Reception every 30 minutes
Learning Resources Centre
Visit the Albright Library to see our
incredible facilities and meet with
progress mentors and academic
support staff. Here you’ll find out more
about our impressive student support
programmes. There’ll also be staff on
hand to help you with any finance and
travel queries.
Enrichment
Look out for information on our enviable
student enrichment programme
including sports, debating, charities,
music, theatre productions and student
leadership to name just a few.
Photo Booth, competitions
and childrens’ activities
Capture your special day in our fun
family photo booth, enter our popular
competitions and keep younger brothers
and sisters busy with a series of activities.
Situated in the Street and courtyard.
Starbucks Café
Don’t go without popping into Starbucks
for a coffee and cake break, situated in
block 1 and the historic Brunner Hall.
Personality and Memory
Psychology, Room 5G04
Engage in some exciting cognitive tasks
as well as measuring personality styles and
seeing how personalities can influence
behaviour.
Drop-in
How good is your geographical
knowledge?
Geography, Room 4F08
Try a mixture of puzzles and activities to test
your geographical knowledge.
Drop-in
How fit are you?
Physical Education, 4F02
Take part in a range of fun activities that
measure and test your fitness levels.
Drop-in
Mathematics challenges – are
children better than adults?
Mathematics, Rooms 1S05 1S06
Join in with a series of maths challenges
for all the family.
Drop-in
Come to the Cabaret
Performing Arts, Theatre
Sir John Deane’s students will be providing
an entertaining short matinee featuring
song, dance and theatre.
Every 20 minutes
Hey Mr DJ
Music, Room 6G03
An amazing opportunity for all of the family
to sample, remix and produce a recording
in the style of Fat Boy Slim.
Every 30 minutes
Paint me a mural
Art, Art Breakout Area
Create an extra large Picasso mural in
this hands on painting event for all ages
and abilities.
Drop-in
Classical Literature Graffiti
English, Room 3G06
Share your knowledge of classic characters
from literature.
Drop-in
Do you know as many words
as a 10 year old?
English, 3H05
Take our vocabulary quiz for all of the family.
Drop-in
Famous faces from France,
Spain and Germany
Modern Foreign Languages, Room 5F04
A variety of fun activities adding to your
knowledge of Germany, France and Spain.
Drop-in
Flamenco Time!
Modern Foreign Languages, Room 5F04
Learn a traditional Flamenco dance.
Every 20 minutes
Family Open Day
Saturday 2nd July, 10am – 2pm
Bring all the family along to our special open day this summer
and discover one of the UK’s leading Sixth Form Colleges,
right here in the heart of Cheshire.
Register now:
Our Open Days are extremely popular; secure your place
in advance by registering online at www.sjd.ac.uk/opendays
outstanding in every respect
Perfect forfamilies withschool-agechildren in years9, 10 and 11
Sir John Deane’s Sixth Form College
Monarch Drive, Northwich, Cheshire, CW9 8AF
www.sjd.ac.uk | 01606 810020 | @SirJohnDeanes
What’s On
Computing Code
Cracker Challenge
Computer Science, Room 4G04
Test your computing skills by cracking
a series of codes.
Every 20 minutes
Brands and Advertising –
How much do you know?
Business, Room 3F11
Discover quizzes and activities around the
theme of consumer brands and advertising.
Drop-in
Chancellor for a Day
Economics, Room 3F06
An introduction to budgetary economics.
Families have the opportunity to be
Chancellor of the Exchequer and present
their own ‘budget’.
Every 20 minutes
Hands on Chemistry
Chemistry, Rooms 1F08 and 1F10
A circus of chemistry practical activities
for all the family.
Every 20 minutes
Physics in Action
Physics, Rooms 2F03 and 2F04
Explore a range of incredible physics
demonstrations and experiments.
Drop in
Living Biology –
The Effects of Caffeine
Biology, Rooms 1F05 and 1F03
An exciting Biology experiment investigating
the effects of caffeine in living organisms.
Every 20 minutes
Guilty or Not Guilty
Law, Room 4F12
Act as the jury in an exhilarting court
room scenario.
Every 20 minutes
The next President of the USA
Politics, Room 4F10
Explore the policies of Trump and Clinton.
Which way would you vote?
Every 20 minutes
Media in its many forms
Media Studies, Room 6G02
Discover the modern means of sharing
big messages.
Drop-in
Horrible Histories – Princes
in the Tower and Richard III
History, Room 4F09
Two different events where you can
discover Tudor Life and determine the
guilt or innocence of Richard III.
Every 20 minutes
Create your own criminal
Sociology, Room 5G13
Take part in this interactive experience
to discover what makes a criminal mind.
Drop-in
So what is healthy living?
Health and Social Care, Room 5G14
A variety of fun activities centred around
understanding healthy living and general
well being.
Drop-in
Welcome to the first Sir John
Deane’s Family Day.
This is your opportunity to tour our
unique sixth form college, meet staff
and students, explore a range of subject
areas and take part in up to 25 different
drop in sessions and workshops.
Our Event Hosts and Student
Ambassadors will be on hand to
help you along your way.
Sir John Deane’s Sixth Form College
Outstanding OFSTED
Family
Open Day
Saturday 2nd July
10am – 2pm
Sir John Deane’s Sixth Form College
Monarch Drive, Northwich, Cheshire, CW9 8AF
www.sjd.ac.uk | 01606 810020
@SirJohnDeanes #SirJohnDeanes
Join us at
our Family
Open Day
On Saturday 2nd July, you are
invited to join us for our special
Family Open Day.
From 10am -2pm, enjoy a host
of activities while you explore
our unique Sixth Form, meeting
students, other parents and
teachers along the way.
Perfect for families with school-age
children in years 9, 10 and 11,
don’t forget to register in advance
to secure your place.
www.sjd.ac.uk/opendays
Welcome to
Sir John Deane’s
Sixth Form College
Founded in 1557 and situated in the
heart of Cheshire, Sir John Deane’s is
widely regarded as one of UK’s leading
Sixth Form Colleges.
A member of the prestigious Maple
Group, it consistently ranks in the top ten
colleges in national league tables for its
outstanding A Level results. Last year
more than half of all A* and A grades
in the entire district were achieved by
Sir John Deane’s students.
The College, which has an impressive
campus including a recent £28million
development and its very own boathouse,
welcomes students from across the region
and provides A level provision in nearly
40 subjects.
Sir John Deane’s attracts incredible talent
and its award winning teachers are second
to none, providing unrivalled support and
guidance to its many ambitious students.
Excellence is
our tradition…
be part of it.
CREWE
HOLMES
CHAPEL
CHESTER
KNUTSFORD
MACCLESFIELD
TARPORLEY
SANDBACH
WARRINGTON
M56
M
6
M6
A533
A49
A49
A54
A556
ALTRINCHAM
NORTHWICH
Cover image left to right: Thomas Marquand (previous school:
St. Nicholas R.C. High School); Lauren Eden (Sir William Stanier
Community School); Emma Fitzsimmons (The Heath Specialist
Technology College) and Adam Farini (Lymm High School)

26. For more information, contact Head of Marketing
01606 810 020 +651
Sir John Deane’s Sixth Form College, Northwich, Cheshire, CW8 9AF
www.sjd.ac.uk | 01606 810020 | @SirJohnDeanes
Originated by Amy Bishop, June 2016