Marketing executive with proven business acumen and creative expertise. Passionate about developing innovative marketing strategies, leading internal teams, and communicating results-oriented vision to achieve highly valued results. A diverse background in B2B & B2C organizations with demonstrated ability to work across various categories and with a multitude of stakeholders.

1. AMY J. BOURNE
amyjbourne@gmail.com
917.450.7855
SUMMARY
Marketing executive with proven business acumen and creative expertise. Passionate about
developing innovative marketing strategies, leading internal teams, and communicating results-
oriented vision to achieve highly valued results. A diverse background in B2B & B2C organizations
with demonstrated ability to work across various categories and with a multitude of stakeholders.
CORE STRENGTHS
C-level client relationships Cross-functional project management
New business development Team leadership & development
Creative writing & strategic messaging Sales strategy
Concept & product development Data & market analysis
Innovation trends & branding Qualitative & quantitative research
EXPERIENCE
INTERNATIONAL FLAVORS & FRAGRANCES (IFF) New York, N Y
A $4B 127-year-old global leader in creation & manufacturing of top-selling flavors and fragrances for
beauty, personal care and CPGs.
North American Director of Marketing 2013-Present
• Operating in a mature and highly competitive industry, successfully applied deep understanding
of market trends, competitive landscape and financial performance to elevate Marketing as a core
contributor to the commercial team win-rate.
• Member of senior management team that sets sales and growth targets and assigns resources across
global business unit. Directly oversee 3 categories and 10 team members for $80M fragrance
category.
• Business development for $10M small business unit. Partner with potential market makers in
licensing agreements. Build pipeline, convert leads and nurture partnerships to deliver $2M annual
growth.
• A leader who values and drives employee development through coaching, leadership programs
and robust development plans that remain active and progressive.
Director of Marketing 2008-2013
• Initiated partnership between flavor and fragrance businesses to increase profitability by
leveraging synergies, best practices, and R&D and client relationships.
• Lead cross-functional team in bi-annual ideation competition for $3.5B Bath & Body Works brand.
Go-to-market product concepts selected by President, CEO and head merchants for 1,600 storewide
launch.
• Developed and implemented pilot program to grow specialty channel sales to $30M M (from
$7M M) in 4 years. Managed resource alignment, client feedback, internal education and consumer
insight.

2. AMY J. BOURNE
amyjbourne@gmail.com
917.450.7855
• Successfully lead global project to increase sales of Laboratoire Monique Rémy’s natural
ingredients business in Grasse, France. Designed and launched Harvest Collection Series that
promotes IFF sustainability efforts, development innovation and luxury positioning.
• Respected and effective long-term partner to P&G senior development teams on global men's
grooming initiative. Key wins achieved through identifying conceptual and olfactive white
spaces for Old Spice and Gillette portfolio optimization. Present BRIC market feasibility resulting in
$2.5M M sales annually, growing IFF toiletries business over 40% in 3 years.
GIVAUDAN, Senior Marketing Manager, New York, NY 2005-2008
$4.5B global leader in the creation of fragrance & flavors, headquartered in Switzerland.
• Lead core large global and regional accounts including Unilever, Coty, L’oreal, and Estée Lauder.
Responsible for building brand strategies, identifying growth opportunities, translating trends
and consumer research into concepts and conceiving visual identities and product prototypes.
• Spearheaded corporate sustainability efforts and activated employee engagement.
• Played a leading role in initiating, developing and rolling out marketing tools and models
corporate-wide.
AVON, Global Marketing Manager, New York, N Y 2004-2005
A merican international manufacturer and direct selling company in beauty and personal care
categories with annual sales of $10B.
• Managed and aligned global markets, creative teams, R&D and legal on all aspects of product
development, including cost analysis, packaging, design and brochure creative.
J.S. HELD: 9/11 Restoration Project Manager, New York N Y 2001-2002
Boutique construction consulting and project management firm.
SAPIENT, Senior Brand Strategist, New York N Y 1999-2001
Global services firm that helps Fortune 500 and start-ups navigate digital world by integrating
brand communications, digital engagement and omni-channel commerce.
LUBIN LAWRENCE, Marketing Strategist, New York N Y 1998-1999
A strategy consultancy specializing in branding, innovation, positioning, visual identity, retail
design and corporate acquisitions.
EDUCATION
UNIVERSITY OF MICHIGAN, Master of Business Administration, 2004
Co-Founder and Marketing Chair of the Blue Door art show and benefit auction
UNIVERSITY OF PENNSYLVANIA, Bachelor of Arts in Economics, 1997
Phi Beta Kappa, Summa cum Laude
Universidad de Seville, Spain, 1996