1. Elm Street
Easton Village Campaign Creative
May 2015

2. 2 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Table of Contents
Objectives . . . . . . . . . . . . . . . . . . . . . . . 3
Creative Executions . . . . . . . . . . . . . . . . . 7

3. 3 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Objectives

4. 4 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Objectives
Core Intent
• Demonstrate the desirable lifestyle
at Easton Village to home buyers
• Add new energy to community
advertising by refreshing and
updating all creative
• Drive new traffic to Easton Village
• Build awareness of new model
homes available to tour at
Easton Village

5. 5 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Core Challenges
• The community has been selling
since 2007, and excitement
has waned
• The perception that the community
is farther away than it is from the
Bay Bridge
• Competition with similar lifestyle
communities on the Eastern Shore
Objectives

6. 6 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Objectives
Creative Rationale
In order to create new energy for Easton Village, we have refreshed both
the messaging and aesthetic of the advertising for the community while
maintaining the brand consistency through the use of established
brand elements.
Messaging has been focused on the advantages of a waterside,
small-town lifestyle on the Eastern Shore with additional emphasis
on the low maintenance living, proximity to the bridge and extensive
amenities that homebuyers will find at Easton Village.
Homebuyers are encouraged to act on these messages by
touring the available models at Easton Village and visiting the
Easton Village website.

7. 7 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Creative Executions

8. 8 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Creative Executions / Print Ads
A small-town coastal lifestyle is waiting.
Enjoy main-level luxury living in a
new home full of coastal style, just
40 minutes from the Bay Bridge.
Single Family Homes from $419k
(410) 770-4676 | MHBR#5867
EastonVillage.com/Charm28374 Village Lake Way, Easton, MD 21601
*Limited time offer. Subject to change without notice. Offer only available to the first five home purchases after 5/25/2015.
See a Builder Sales Manager for details.
Single Family Homes from $449k
(888) 673-1097 | MHBR#6998
• Low maintenance living
• Clubhouse with pool and fitness center
• Marina, boat slips and fishing pier
• Park and over 50 acres of preserved open space
Schedule Your Tour Today
Our next five buyers get $30,000 in incentives*
Life is better in a new home by the water.
Enjoy main-level luxury living in a
new home full of coastal style, just
40 minutes from the Bay Bridge.
Single Family Homes from $419k
(410) 770-4676 | MHBR#5867
EastonVillage.com/Wonderful28374 Village Lake Way, Easton, MD 21601
*Limited time offer. Subject to change without notice. Offer only available to the first five home purchases after 5/25/2015.
See a Builder Sales Manager for details.
Single Family Homes from $449k
(888) 673-1097 | MHBR#6998
• Low maintenance living
• Clubhouse with pool and fitness center
• Marina, boat slips and fishing pier
• Park and over 50 acres of preserved open space
Schedule Your Tour Today
Our next five buyers get $30,000 in incentives*
NHG Ad Option 1 (6 x 9) NHG Ad Option 2 (6 x 9)

9. 9 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
A simpler life is just across the Bay.
Enjoy main-level luxury living in a
new home full of coastal style, just
40 minutes from the Bay Bridge.
Single Family Homes from $419k
(410) 770-4676 | MHBR#5867
EastonVillage.com/Escape28374 Village Lake Way, Easton, MD 21601
*Limited time offer. Subject to change without notice. Offer only available to the first five home purchases after 5/25/2015.
See a Builder Sales Manager for details.
Single Family Homes from $449k
(888) 673-1097 | MHBR#6998
• Low maintenance living
• Clubhouse with pool and fitness center
• Marina, boat slips and fishing pier
• Park and over 50 acres of preserved open space
Schedule Your Tour Today
Our next five buyers get $30,000 in incentives*
NHG Ad Option 3 (6 x 9)
Creative Executions / Print Ads

10. 10 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Creative Executions / Print Ads
Severna Park Voice Ad (10.5 x 11.5)
EastonVillage.com/Escape
Single Family Homes from $449k
(888) 673-1097
Single Family Homes from $419k
(410) 770-4676
28374 Village Lake Way, Easton, MD 21601
*Limited time offer. Subject to change without notice. Offer only available to the first five home
purchases after 5/25/2015. See a Builder Sales Manager for details.
A simpler life is just across the Bay.
Enjoy main-level luxury living in a new home full of coastal style,
just 40 minutes from the Bay Bridge.
• Low maintenance living
• Clubhouse with pool and fitness center
• Marina, boat slips and fishing pier
• Park and over 50 acres of preserved open space
Schedule your tour today. Our next five buyers get $30,000 in incentives.*

11. 11 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
The Capital, Half-Page Ad (10 x 10.14)
EastonVillage.com/Tour
28374 Village Lake Way, Easton, MD 21601
*Limited time offer. Subject to change without notice. Offer only available to the first five home
purchases after 5/25/2015. See a Builder Sales Manager for details.
Single Family Homes from $449k
(888) 673-1097
Life is better in a new home by the water.
Enjoy main-level luxury living in a new home full of coastal style,
just 40 minutes from the Bay Bridge.
• Low maintenance living
• Clubhouse with pool and fitness center
• Marina, boat slips and fishing pier
• Park and over 50 acres of preserved open space
Single Family Homes from $419k
(410) 770-4676
Schedule your tour today. Our next five buyers get $30,000 in incentives.*
Creative Executions / Print Ads

12. 12 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Creative Executions / Print Ads
Howard County Special Section Via Baltimore Sun (9.66 x 9.66)
EastonVillage.com/Charm
Single Family Homes from $449k
(888) 673-1097
Single Family Homes from $419k
(410) 770-4676
28374 Village Lake Way, Easton, MD 21601
*Limited time offer. Subject to change without notice. Offer only available to the first five home
purchases after 5/25/2015. See a Builder Sales Manager for details.
A small-town coastal lifestyle is waiting.
Enjoy main-level luxury living in a new home full of coastal style,
just 40 minutes from the Bay Bridge.
• Low maintenance living
• Clubhouse with pool and fitness center
• Marina, boat slips and fishing pier
• Park and over 50 acres of preserved open space
Schedule your tour today. Our next five buyers get $30,000 in incentives.*

13. 13 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Creative Executions / Email Blasts
1st Release (Consumer)
SUBJECT: See our new models and get to know waterfront living
PRE-HEADER: Easton Village luxury single family homes
1st Release (Realtor)
SUBJECT: Show your clients new homes with waterfront amenities
PRE-HEADER: Tour Easton Village on the Tred Avon

14. 14 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Creative Executions / Email Blasts
2nd Release (Consumer)
SUBJECT: Come tour our new models and waterfront amenities
PRE-HEADER: Easton Village luxury single family homes
2nd Release (Realtor)
SUBJECT: Show your clients our new models and waterfront amenities
PRE-HEADER: Escape to the waterfront lifestyle at Easton Village

15. 15 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Creative Executions / Email Blasts
3rd Release (Consumer)
SUBJECT: Tour our new models and see our waterfront amenities
PRE-HEADER: Easton Village luxury single family homes
3rd Release (Realtor)
SUBJECT: Tour our new models and waterfront amenities with your clients today
PRE-HEADER: Get to know our charming community at Easton Village

16. 16 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Creative Executions / Web Banners
Option 1
880 x 110: Frame 1
880 x 110: Frame 2
880 x 110: Frame 3A
880 x 110: Frame 3B (Tour New Models Button slides in from the right)

17. Thank You
[t] 877.889.1848
[t] 301.392.1845
[f] 301.392.1847
[e] Info@NDGcommunications.com
[w] NDGcommunications.com
105 Centennial Street, Suite K
La Plata, MD 20646