2. This MUG Meeting is being Recorded.
To ensure that we are abiding by the MUG Code of Conduct,
we are informing all user group attendees at Champion Office
Hours MUGs that this meeting will be recorded and posted on
the MUG YouTube Channel to promote training, education,
and future learning.
If you do not wish to participate in a LIVE recorded session,
please feel free to watch the recording at a later time, which
will be linked after the meeting concludes, and send us any
questions you may have to advocacy@adobe.com.
4. Adobe Marketo Engage User Group House Rules
• In order to ensure our MUGs stay user-
focused and a safe space for members of the
Marketing Nation to learn, network, and
problem solve, we ask that all MUG attendees
follow these rules:
• No self-promotion or pitching of any kind
is permitted at MUG events
• Don’t contact people outside of the User
Group without their consent
• If MUG members share their use case at
the User Group, please don’t share that
information without their consent
5. • Meeting will be recorded and posted at mugs.marketo.com
• Slides will be posted along with resources mentioned during meeting
• You’ll get the recording and slides via email
Housekeeping
8. • Chapter Members get invites to all Office Hours!
• Go to https://mugs.marketo.com/champion-office-hours-mug/ and
click “Join Us”
Join Our MUG Chapter!
9. Marketo Engage Certifications for 2022
Adobe now has 3 certifications for Marketo Engage
•AD0-E555 Adobe Certified Professional - Adobe Marketo Engage: This new exam is ideal for marketers who
have about 3 - 6 months of Marketo Engage training and hands-on experience. The exam is aligned to the Marketo
Core Concepts I, Marketo Core Concepts II, and Marketo Reporting and Insights courses. (Update to the former
Marketo Certified Associate)
•AD0-E558 Adobe Certified Expert - Adobe Marketo Engage Business Practitioner: This exam is ideal for
marketers and marketing consultants who have at least 18 months of Marketo Engage hands-on or field experience.
(Update to the former Marketo Certified Expert)
•AD0-E556 Adobe Certified Master - Adobe Marketo Engage Architect: This certification defines a new standard
and process at the highest level. This certification is ideal for current Adobe Certified Experts who have at least 5
years of experience designing marketing automation using Marketo Engage
10. Adobe Summit 2022
March 15-17, 2022 | Virtual | Register for free at summit.adobe.com
Champion-Led Sessions
• 5 Marketo Engage Reports to Get You a Seat at the C-suite - S704
• Diagnosing and Treating an Inherited Marketo Engage Instance -
S708
• Getting Started with Marketo Engage: Tokens, Cloning, and More -
S706
• Tricking Out Marketo Engage: Leveraging Recent Innovations -
S705
11. • Getting started with lead scoring
• Merging duplicates in bulk using the REST API
• Dealing with dupes created by CRM
• Goal-setting and KPIs, proving your team’s value
• How to organize your documentation
• A/B testing nurtures and re-nurturing
• When is a good use case for the API, and how to get started?
• Continuing your Marketo Engage learning
Topics Covered
12. • March 2022 release notes
• Video from Corey and Amit on generating API tokens
• Corey and Amit’s on-demand webinar on the API
• Jep Castelein’s Python library for Marketo REST API
• SFMUG: Getting Started with the Marketo API
Resources