Launch Strategies for Selling More Books. go to http://dna56.com/go/pupl.html

1. Power Up Your
Publishing
by Amy Harrop

2. Where are You Now?
O You want to create your own book & make
money from it
O You’ve finally completed one
O You’ve completed & uploaded one, live, to
the Kindle store… and it’s not making any
money
http://dna56.com/go/pupl.html

3. What’s Your Publishing Goal?
1. Help people solve their problems
2. Entertain your audience
3. Reinforce your niche authority
4. Widen your market
5. Help you create celebrity status
6. Build an active community
7. Supplement your income
http://dna56.com/go/pupl.html

4. Why You Need a Book Sales
Funnel
O Don’t “wing” it & hope for the best … you
won’t make any money this way
O Plan EVERY step of the process
1. Pre-launch
2. Launch
3. Post-launch
4. Long term post-launch follow up
http://dna56.com/go/pupl.html

5. Why You Need a Book Sales
Funnel
O You need to systematically plan to avoid
dips in sales after launch is over
O Create your Kindle sales funnel with:
1. An entry point
2. Controlled leak points
3. An exit point
http://dna56.com/go/pupl.html

6. Tweak Your Goals Even More
O Do you want to achieve ‘authority’ status?
O Then increase your reach
O Do you want to build an active community?
O Then create strong follow up strategies to
engage your readers
O Do you want to reach celebrity status?
O Your signature product needs to be REALLY
unique
http://dna56.com/go/pupl.html

7. Your Entry Point
O Identify your exact target reader
O Check out Amazon categories & best seller lists
to see if your idea is viable
O Create a professional cover photo
O Yes, people really DO judge a book by its
cover!
O Make your book visible
O Be aggressive with multiple strategies to create
buzz
http://dna56.com/go/pupl.html

8. Beware of Amazon Apathy
O Don’t rely solely on Amazon for sales
O You want to bring in readers with other
strategies
O If you have a series of books – & each one is
full of value – you’ll attract more readers &
sales
O But you have to promote your book heavily
so people know about it
http://dna56.com/go/pupl.html

9. How to Create Buzz
O Strategy-Be a Guest
O Contact potential hosts & suggest a JV
webinar or podcast / radio interview
O Different hosts may be interested in your
pre-launch, launch or post-launch stages
O Make sure your book is a perfect fit with
their audience
http://dna56.com/go/pupl.html

10. How To Create Buzz
O Strategy -Affiliate Marketing
O Recommend products within your non-fiction
books
O Use affiliate links for those products so you
earn a commission
O Choose only the best products or
resources that will help your audience
O Only use links naturally – if you force links
into the book where they don’t belong it
can affect your reputation negatively
http://dna56.com/go/pupl.html

11. Leverage Your Kindle Book
to:
O Become known online as an expert
O Become better known, period!
O Help your ideal readers
O Impress your niche peers
O Become a local celebrity
O Open doors to teaching gigs, speaking
gigs and creating workshops (online and
off)
http://dna56.com/go/pupl.html

12. Leverage Your Kindle Book
to:
O Be the JV partner everyone wants to
attract—instead of being one of the one
sending out queries
O Create a steady flow of sales
O Become a published author… one who
actually makes money.
http://dna56.com/go/pupl.html

13. Learn more:
Power Up Your Publishing:
Launch Strategies for Selling
More Books
http://dna56.com/go/pupl.html