4. Multichannel FY11 – What inspired you?
Main channels
• Direct Mail
• Phonathon
• Email
• Web
• Other publications
Up and coming channels
• Social media
• Mobile
• Text to give
5. Multichannel – Direct Mail FY11
• Fall, Spring, June clean-up
• Length
• Style
• Signatory
• Packaging / envelope
• Reply mechanism
20. Special Segments – Alumni Couples
• Small segment
• Emphasis on
participation
• Mailing
• Phone call
• Email
• Facebook paired with
Alumni photo contest
Average No.
Amount Received No. Donors % Donated
Gift Solicited
$1,225.00 16 $76.56 622/311 5%
21. Special Segments – Giving Anniversary
• Started in January
2013
• Short anniversary
letter
• Phone call
• Email
Amount
No. Donors Average Gift No. Solicited % Donated
Received
$4,025.00 48 $83.85 260 18.5%
22. What’s Next for FY14?
• Student stories for Boomers & Matures
• Donor testimonials mostly for Gen X, Y
• More special segments – Study Abroad
• More stewardship
– Letter from Deans in summer
– Fall thank you video (not just e-card)
– Stewardship emails
• Automated phonathon*, better supports special
segments
• More FUN!
* We pray!