Identifying my audience

1. Audience profile

2. Demographics:
• Age group: The age group I will be focusing on will be 16–24-year-olds. Reason
being for the young audience is due to that generation being the ones technology
is affecting most right now. Yes, ages younger will have it the same now, but we
need the ones who are old enough to understand the message, them are the
ones who can take in the information and do what they please with it. As of
younger ages, everything is most likely to fly over their heads.
• Gender: Not having a specific gender I am aiming to attract, when it comes to the
survey most answers had come from woman. Out of 24 applicants, 62.5% of
them were woman, with 33.3% coming from men. Adding to that, only 4.2% were
non-binary.
• Education level: Although there is an eight-year age gap between the youngest
and oldest, all of those who took part in my survey claimed to be between 16-18,
leading to 100% of them all studying in college at this time.
• Geographic location: 4.2% of applicants are currently located in America, with the
remaining percentage all finding themselves within the United Kingdom.

3. Psychographics:
To get to know my target audience better, more personal-ish questions had been asked
allowing me to get more specific data leading to the documentary being more truthful and
somewhat relatable, speaking to the audience clearer.
• 'How much screen time do you tend to spend online': Considering the subject of the
brief, it appeared relevant to find exactly the number of hours my audience spend staring
at their phones. Lowest being two hours, with the highest number finding itself at
thirteen.
• 'What do you use social media for mostly?': As everyone uses social media for their own
reasons, the most popular answer my target audience gave me, had been 'Keeping in
touch with friends/family'. Quite a nice reason really.
• 'What makes you want to watch a film?': Since younger generations aren't as in touch
with film anymore according to some online articles, wanting to find what it was that
gets those of the category to want to see a film, turns out the most chosen answer had
to be about the actors involved with the title. Which they can't be blamed for, as it has
always been an advertising technique within many industries to highlight certain
celebrities which works in drawing people in.

4. • 'Do you watch film?': Considering my topic related to both film and social media, it
seemed best to see if I was asking the right people. Turns out, I was luckily with most of
them saying yes.
• Streaming: With the variety of options, I wanted to see what my target audience are
more familiarised with and whether or not they still go with the old ways. As guessed,
streaming services are currently more popularised, with people who don't even own
DVDs anymore.
• 'Do production leaks put you off-': Annoyingly common now thanks to the
media, to back-up some information I had gathered I wanted to find if the
information would be relevant. And thanks to 8.3% of applicants, (2 people), as small as
the number is, I can go forward with it.
• 'What puts you off going to the cinemas?': Since so many articles like to claim younger
generations aren't as big with the cinema, I used that as an opportunity to find out what
it was that put these younger minds off having that cinematic experience. Most common
answer? All that spoke negatively of other people being around. Adding to that, I made it
more personal by asking for personal experiences that had been ruined. Again, most of
the answers connected by talking about other people.

5. • 'What was the last film you went to see-': Talking again of younger generations not being
so connected with the film industry anymore, rather than asking for when the last time
these people were watching the big screen, it seemed simpler to request the last title
they went to watch. That way, by revealing the title, I'm basically getting the same
answer. Most of them were quite recent titles as well, with only a handful of people
whose last experience was a while ago.
• Fanbase toxicity: Getting everyone's opinions, I requested the knowledge of what made
a fanbase, 'toxic'. The most repetitive responses had been about gatekeeping and
bullying.