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What's new on old social media platforms
1. •Prof. Amy Vernon
•Spring 2016
What’s new
on old platforms
AMY VERNON
DIRECTOR OF AUDIENCE ENGAGEMENT
2. • 20 years in newspaper
journalism
• Miami Herald staff
Pulitzer, 1992
• Top female submitter of
all time to Digg.com
• 15th most influential
woman in tech on Twitter
(Business Insider/Peer
Index)
• Mommy, wife & Siberian
Husky owner
Photo courtesy of Social Media Week
5. Founders: Jack Dorsey, Noah Glass, Biz Stone, Evan Williams
Basically founded as a way to send group SMS.
Name: Twttr was 5 letters because that was the length of SMS
shortcodes and Twitter.com domain was taken.
Length of tweets: 140 characters to ensure fitting in SMS length,
which was 160 characters (140+ 20 for phone number, etc)
The SMS integration is what makes it work so well in countries where
there’s Internet restrictions (i.e., you can tweet via SMS)
A little history
14. A little history
Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum,
Dustin Moskovitz and Chris Hughes. With lawsuits from the
Winkelvoss twins
Predecessor: Facemash in 2003 when Zuckerberg was a
sophomore. A kind of Hot or Not.
Created Facebook the next year, a way to create an online college
Facebook.
Originally only open to Harvard students. Then only to college
students. Then to anyone with an alumni email address. Then
everyone.
22. Pinterest
• Founded in March 2010 by Ben Silbermann, Paul Sciarra and Evan Sharp
• Was a closed beta, staying invitation-only until August 2012.
• Silbermann personally wrote to the site's first 5,000 users offering his personal
phone number.
• Hitwise data said it became one of the 10 largest social network services,
December 2011.
• In January 2012, it drove more referral traffic to retailers than LinkedIn,
YouTube, and Google+ combined.
29. A little history
• Instagram was created by Kevin Systrom and Mike Krieger, and launched in
October 2010 as a free iOS-only app
• It was an offshoot of their check-in app, Burbn. The most popular part of
Burbn was photo-sharing. They ditched the rest and focused on photos.
• Instagram was a combo of “instant camera” and “telegram”
• Hashtags were added in January 2011, to help users discover photographs &
users
• April 2012, Android app was released
• April 2012, Facebook acquired Instagram for a gazillion dollars (approximate)
33. LinkedIn
• In late 2002, Reid Hoffman gets old colleagues from
SocialNet and PayPal to work on a new project
• Six months later in 2003, LinkedIn launches
• 2004: Address book uploads added
• 2005: First revenue models introduced, jobs and
subscriptions
• 2006: First public profiles and first year of profitability