MacroPlan s Australia’s first choice Property Research Consultancy. Using proven evaluation techniques, we can work with you to help you understand your markets, minimise your risks and deliver solutions. Find out more about MacroPlan Dimasi at www.macroplan.com.au.

1. Gold Coast Light Rail, Gold Coast (QLD)
Service: Economic and commercial opportunities
Client: Queensland Government and Gold Coast City Council
Image: Courtesy of Steven Bostock
COMPANY PROFILE
MAY 2014

2. OUR
DIFFERENCE
2
MacroPlan Dimasi
is Australia’s first
choice when
seeking solutions
which add value to
important
property, planning
and economic
development
projects.

3. OUR
DIFFERENCE
3
Our history
1985
USE was
established by
Brian Haratsis to
meet market
demand for
quality planning,
research and
economic
advisory
1996
MacroPlan
Australia moved
to Melbourne’s
CBD
2006
MacroPlan
Australia
expanded to
Perth and
Brisbane
2012
MacroPlan
Dimasi
expanded its
Queensland
office presence
and opened two
new offices:
Brisbane’s CBD
and Gold Coast
1995
USE was
renamed to
MacroPlan
Australia as the
company grew
to service a
national client
base
2001
MacroPlan
Australia
commenced
their national
expansion with
the opening of
an office in
Sydney’s CBD
2012
MacroPlan
Australia
merged with the
Strategy and
Analytics team
of Pitney Bowes
Business Insight
to form
MacroPlan
Dimasi
2014
The company is
now regarded as
one of the
largest property
consultancies of
its type in
Australia

4. OUR
SERVICES
Economics, Research, Planning, Advisory and Spatial Analysis
4
Economics
We use current market and trend data to create value and manage risk.
Research
We deliver “real world” property research and advice to support property decisions or strategies.
Planning
We offer a range of planning services from strategic assessment through to rezoning, development approval and project
implementation.
Advisory
We deliver practical and professional advice that can ultimately determine the success of a project.
Spatial Analysis
Our GIS expertise allows for the mapping of factors that impact the current or future performance of a business or Government
service.

5. OUR
SERVICES
We work across the following sectors:
5

6. OUR
SERVICES
6
Delivering solutions for your
property project
• Our services are tailored to each client and their
individual requirements.
• Our property knowledge is underpinned by national
and international case experience.
• Our delivery method is pragmatic, insightful and
comprehensive.
MacroPlan
Dimasi
Market
Assessments
Project
Positioning
Due Diligence
Demographic
Analysis
GIS Mapping
Development
Strategy
Feasibility
Analysis
Economic
Impact
Assessments
Town Planning
Forecasting
Pricing and
Product
Analysis
Sales
Presentations

7. OUR
SERVICES
7
Economic and
Forecasting
Strategic and
Statutory Planning
Project Feasibility
and Development
Commercial
Property Advice
Initiation and
Evaluation
Acquisition and
Permissions
Design, Costing
and Commitments
Implementation,
and Execution
MacroPlan Dimasi understands that the economic, property and planning environment is ever-changing and that no two projects
are the same. Each challenge requires a customised assembly of services to minimise project risk and to maximise the utility of the
end product. MacroPlan Dimasi’s range of services cover any contingency or need:
Our approach

8. OUR
SERVICES
8
Private sector
Opportunity identification
Initial scoping, site identification, due diligence
including constraints/planning and GIS mapping
Positioning
Stakeholder engagement and communication
with parties (i.e. Councils and Government)
Research and due diligence
Initial feasibility investigation including land use
mix, retail, commercial, industrial, residential
sizing, demographic assessment, market
demand/supply, price point, take-up rate and
long-term investment potential
MacroPlan Dimasi
can add value to each
stage of the
Development Cycle
Concept definition and land use constraints analysis
Defining a design scheme, GIS mapping, urban design, transport,
technical studies including cultural heritage, wind, traffic, geotechnical
Feasibility analysis
Detailed financial feasibility analysis and support
developing a business case in line with commercial
best practice assumptions and financing
parameters
Business case development
In accordance with Treasury requirements;
including seeking/investigating funding
partnerships such as equity stakeholders
Market sounding and procurement
Coordinating market call / Expression of interest
(EOI)/Request for proposal (RFP) and bid support
Contract negotiation and final documentation
Negotiation of exclusivity agreement / Deed /
Development agreement
Delivery and management
Contract administration / Review /
Delivery management / Financial close

9. OUR
EXPERIENCE
9
A selection of our major projects
Elizabeth Quay
Mixed-use assessment
Perth (WA)
Western Australia Planning Commission
Barangaroo
Economic assessment
Sydney (NSW)
Sydney Harbour Foreshore Authority
Broadwater Marine Project
Economic and commercial opportunities
Gold Coast (QLD)
ASF Consortium
Queen Victoria Redevelopment
Specialist market assessment and feasibility advice
Melbourne (VIC)
Grocon
Canberra City to Lake
Economic and social land use appraisal of opportunities
Canberra (ACT)
ACT Government
Eureka Towers
Residential and mixed-use market research
Melbourne (VIC)
Grocon

10. OUR
EXPERIENCE
10
University of New South Wales
Retail facilities masterplan
UNSW Kensington Campus, Sydney (NSW)
University of New South Wales
Christchurch City Centre
Multi-stage advisory services
Christchurch, New Zealand
Canterbury Earthquake Recovery Authority
Greater Darwin Regional Land Use Plan
Land Needs analysis
Darwin (NT)
Northern Territory Government
Myer Centre Adelaide
Strategic review
Adelaide (SA)
Colonial First State Global Asset Management
Jewel
Economic needs assessment
Surfers Paradise (QLD)
RDG (Australia) Pty Ltd
Canberra Brickworks
Cost benefit analysis
Canberra (ACT)
Land Development Agency
A selection of our major projects

11. OUR
EXPERIENCE
11
A selection of our major projects
Celtic Club
Redevelopment strategy
Melbourne (VIC)
Celtic Club
Central Park
Market prospects
Sydney (NSW)
Frasers
Port Hedland
Residential market assessment
Port Hedland (WA)
Australand
Gold Coast Light Rail
Economic and commercial opportunities
Gold Coast (QLD)
Queensland Government
Max Light Rail
Urban economics and property assessment
Stirling, Vincent, Perth, Subiaco, Victoria Park (WA)
Western Australian Government
Riverbank Precinct Plan
Market Analysis, Investment Attraction and Implementation
Strategy
Adelaide (SA)
Renewal SA

12. OUR
EXPERIENCE
12
A selection of our valued public sector and not for profit clients
The Council of
Australian
Governments (COAG)

13. OUR
EXPERIENCE
13
A selection of our valued private sector clients

14. OUR
TEAM
14
Brian Haratsis
Executive Chairman
haratsis@macroplan.com.au
+61 3 9600 0500
Michael Tilt
Chief Executive Officer
tilt@macroplan.com.au
+61 7 3221 8166
MacroPlan Dimasi is led by its Chairman, Chief Executive Officer
and a highly skilled Senior Leadership Team who navigate the
work we do for our Australian and International clients.
Our leadership team’s depth of experience, combined with the
unique talents and energy of our dedicated team drives a truly
collaborative and creative culture.
The MacroPlan Dimasi team includes:
• property and retail economists
• strategic and town planners
• project managers
• social researchers
• GIS consultants
• urban and design strategists, and
• property professionals
Company leaders

15. OUR
TEAM
15
Wayne Gersbach
General Manager - New South Wales
gersbach@macroplan.com.au
+61 2 9221 5211
Joel Taylor
General Manager
Queensland
taylor@macroplan.com.au
+61 7 3221 8166
David Brown
General Manager - Victoria
brown@macroplan.com.au
+61 3 9600 0500
Stuart McKnight
General Manager - Western Australia
mcknight@macroplan.com.au
+61 8 9225 7200
General Managers

16. OUR
TEAM
Specialist Leaders
16
Tony Dimasi
Managing Director - Retail
dimasi@macroplan.com.au
+61 3 9600 0500
Gary White
Chief Planner
white@macroplan.com.au
+ 61 7 3221 8166
Jason Anderson
Chief Economist
anderson@macroplan.com.au
+61 2 9221 5211
Craig Jones
General Manager - Business Development
jones@macroplan.com.au
+61 2 9221 5211

17. www.macroplan.com.au
Melbourne
Level 4, 356 Collins Street
Melbourne VIC 3000
+61 3 9600 0500
Sydney
Level 4, 39 Martin Place
Sydney NSW 2000
+61 2 9221 5211
Perth
Ground Floor, 12 St Georges Terrace,
Perth WA 6000
+61 8 9225 7200
Brisbane
Level 15, 111 Eagle Street
Brisbane QLD 4000
+61 7 3221 8166
Gold Coast
Level 1 / 1 Le Boulevard, 2 Elkhorn Avenue
Surfers Paradise QLD 4217
+61 7 3221 8166
17