2. What is Social Media Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues . They support the democratization of knowledge and information and transform people from content consumers to content producers .
44. Future Suzanna Hamilton Age: 35 Occupation: Trainer Profile History Topics Martin Place Sydney Australia Opened in 1891 History Events Recent Visitors Eric Arthur Blaire Age: 44 Occupation: Author Profile History
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Rise of social media and the uses for defense and offensive operations. This presentation will discuss up front some of the statistics surrounding social media, the environment today, some of the technologies that are important to social media. Then we will talk about the vulnerabilities of social media to people and organizations, and some reconnaissance and exploitation examples.
It’s the things you sell, the places you go, the questions you ask, the things you say, the people you associate with. This also means the democratization of intelligence. As social media usage increases, organizations that provide the content have an immense amount of valuable intelligence information.
Lots of different opinions about social media in this room and the direction of social media, positive and negative. One thing in my mind is certain, its positive or negative effect on society aside, the direction is certain.
So what are the driving factors of the social media revolution? Connectivity. Efficiency. On Demand. Soap Box. Connections. I want to have access to information immediately. Where should I eat? Is this a good product? What are my friends doing? In order to provide this capability I need to know something about you. The more the service knows the more it can provide. You need to be connected all the time. The more it knows, the more you are connected, the better the information, and the more you are exposed. http://www.techradar.com/news/internet/the-tech-that-s-shaping-the-web-s-evolution-599776
So this is one representation of what social media looks like, broken down into categories of social media. We will touch of each of these categories to some degree. There are obvious leaders for usage but they all are significant in what they are providing technologically to the movement.
In 2006, Facebook was barely known Baidu started in 2004.
In those countries where Facebook is not the most popular it is usually second.
Web comprises 52% of all internet traffic. The rest is email and internal network traffic. P2P down form 40% to 18% of all internet traffic.
This trend will continue. Individual websites will start to fall off and pop back up within SNS and location based platforms.
Switched from Tier1 Backbone providers connecting to thousands of Tier2 providers to connect you to millions of websites. Now it is about a small number of content providers and companies that make the web more efficient by aggregate and caching content, figuring out ways to deliver content faster geographically. http://www.readwriteweb.com/archives/google_accounts_for_6_of_all_internet_traffic.php
Business accept the benefit of social networks to their organizations.
Facebook drives itself on this model. Facebook – trust my friends Youtube – chooice
www.peerapp.com/ Solutions/Challenges.aspx
http://www.peerapp.com/Solutions/Challenges.aspx video and file sharing traffic represents almost 79% of all consumer traffic; and by 2013, that number should reach 85%.
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