The document discusses influencer marketing solutions that can help brands address challenges arising from the COVID-19 pandemic. It outlines strategies such as using influencers to create engaging content when productions are cancelled, hosting virtual brand events, diversifying communications across multiple channels to gain reach, tailoring messaging to be relevant and empathetic, and thinking globally but acting locally through hyperlocal influencers. Influencers are positioned as a way to build brand awareness and momentum for the future during an uncertain time.

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Influencer Marketing &
Community Driven
Solutions
APRIL 2020

2. And while these are uncertain times we do
know one thing — people will be spending more
time at home behind screens and machines than
ever before, looking at and for things to see and
share.
As a global influencer marketing & strategic social
media partner we've been managing clients in
Covid-19 hit areas. We understand the disruption it
causes and have been supporting our clients with
short term solves and longer term strategies,
helping (re-)allocate budgets and focus to
different types of media and marketing spend to
maximize reach and results.
A brief message

3. “People are anxious and are looking for sources of comfort. As
influencers, we have the ability to provide that to large groups of
people. And not only that, I feel it is our social responsibility to do so.
Our communities rely on us for everything from entertainment to
advice to overall well-being.”
— Jeremy Scott Foster of @TravelFreak
Communities are more important than ever

4. How do you move communities?
By talking to their leaders.
BRAND
COMMUNITY
TARGET
AUDIENCE
INFLUENCERS
Similar values & interests

5. And we’ve done it before...
We’re a long-term strategic partner for a.o. Moncler, Samsung, Diesel
and Under Armour.
We closely monitor their positioning and develop their community based
on interests, demographics and performance.

6. In a time of social distancing
social moments are even
more important.
Introduction

7. Over a decade of experience in influencer
marketing across industries
Our Agency

8. support
your teams
How can we

9. The shift to digital today is
no longer an option, but an
imperative.

10. your
challenge?
What is
We might have a solution for you.

11. The Challenge
Logistics are more challenging than ever.
Productions are cancelled or pushed back,
but you need content to keep your
communication with your audience going.
Our IMA Solution
Our influencer
network is a
creative goldmine.
Influencers are expert creators and master better than anyone else the codes of engaging
social content. They are excited by creative briefs and sometimes have their own home
studios. Capitalizing on their skills enables to lower costs of production while maximizing
reach. Have them create your content!
Our
shoot is
cancelled.
More than ever our huge international pool of
social talents are available to create content at
home and to help bring ideas to life during this
temporary period. More than ever, we are
working intensively with them to make sure
they are fit, healthy and prepared with the
right tools to work from home and create
on-brief engaging content for you.
● IGTV Lookbook
● Product focus influencer-made shoot
● Full digital buyout for brand usage
● Homemade unboxing, demos,
how-to’s
OUR SOLUTIONS:

12. The Challenge
Gatherings are unsafe and prohibited,
crucial brand events are cancelled.
Traditional event communication is on
pause. E3, SXSW, Coachella… How can you
still activate your audience and connect
with them in an engaging and fun way?
Our IMA Solution
Bring
the event
home.
Influencers connect uniquely with their audience on the personal level.
People want to see them, engage with them in real-time and they represent
a source of entertainment or escapism.
Our key
event is
cancelled.
Let the influencers be your event host,
empower their content and put your
brand on the map. ● Livestream (Instagram, Twitch) chat
● TikTok challenges and dances
● Houseparty, Hangout conversation
● Digital event*, AI, 3D...
OUR SOLUTIONS:

13. The Challenge
Social Media is saturated with (COVID-19
related) content, brands are hijacking the
space and it is hard to stand out.
Most of your spendings in traditional media
(OOH, trade shows, in-store…) are on hold.
Our IMA Solution
Diversify,
amplify &
disseminate
Influencer marketing allows you to maintain real continuity within your
communication strategy and to continue to generate leads, gain notoriety
and commitment. It allows you to be present across different social channels.
We’re
losing share
of voice.
Facebook, Instagram, Youtube, Twitter or
TikTok, addressing new qualified targets
thanks to influencers. Through multi-tier
and multi-channel influencer activations
you can deploy your strategy more widely
and have mass and niche reach
simultaneously.
● IMA’s multi-tier approach
● Multi-channels activations with a tailored
creative to each platform
● E-commerce and traffic oriented tactics
when relevant
OUR SOLUTIONS:

14. The Challenge
What may have made sense one month
ago will not resonate in the current climate,
and the same goes for your campaign
message.
It’s time to move away from your irrelevant
one-size-fits-all campaign messaging and
allow the voice of an influencer tailor it in
an empathetic, human way.
Our IMA Solution
Stay relevant with a
human to human
connection
When crisis hits, consumers get skeptical towards traditional/corporate
brand communication. Influencer marketing remains the most suitable
strategy for creating an authentic dialogue with communities, taking
advantage of a more transparent communication channel and reaching new
targets.
Our initial
message is
out of touch.
Our influencers are engaging daily with their
communities and are creative when it comes
to tailoring content to the environment.
How can you be relevant in your
communication and make a positive difference
in the overwhelming newsfeed? Our Strategy
team is here to help.
● Work with our network of micro or nano
influencers for authenticity, relevance
and engagement
● Localize your content through the voice
of hyperlocal influencers
OUR SOLUTIONS:

15. The Challenge
Shops closed, shipping is tricky and
warehouses are frozen. If making your
product available to consumers hasn’t
simply become impossible, then at the very
least it’s not “business as usual”.
Our IMA Solution
Build an honest
momentum for
the future
Now is the time to build awareness for better days.
People are looking forward to go back to real life and spend their days
pinning, saving, wishlisting...make sure you are on their list!
Business as
usual has
dropped.
Influencers can successfully keep your
brand top of mind during these days
without pushing corporate ads. Whether
they use it at home, talk about your
products, make demos or create exciting
content.
● Countdown and teasing campaign for
upcoming releases
● CTA to pre-order lists
● Partner with already product
user/advocates
OUR SOLUTIONS:

16. The Challenge
Large global corporates need to tell
different messages with different timings
across their local markets.
Our IMA Solution
Think Global
&
Act Local
We have always run campaigns in a multi-market, locally tailored manner.
Our influencer network covers the entire the globe and our global strategy
team is able to come up with coherent strategies incorporating locally
customized messaging or a call-to-action.
We need
tailored
solutions.
● Global influencer activation with our
network
● Tailored brief and CTA depending on
each market situation
OUR SOLUTIONS:

17. Let’s do this
together!