1. Client
Campaign
Agency AvantGarde
Date 28-Apr-14
Media Class Audience Format Comment Reach 000's Feb 03-09 Feb 10-16 Feb 17-23 Feb 24-02 Mar 03-09 Mar 10-16 Mar 17-23 Mar 24-30 Mar 31-06 Apr 07-13 Apr 14-20 Apr 21-27 Apr28-04 No of Ads Cost per ad Toral Cost
£ £ GPRs %
TV
4 Music Age: 16-34 30 sec slot Early Peak: 1730-2000 montly: 12228 2 2 1 5 300,000 1,500,000 240
Late Peak: 2000-2300 2 2 1 5 400,000 2,000,000 240
MTV Age: 16-34 30 sec slot Early Peak: 1730-2000 montly: 12131 2 2 2 2 2 10 16,000 160,000 270
Late Peak: 2000-2300 2 2 2 2 2 10 18,000 180,000 270
E4 Age: 16-34 30 sec slot Early Peak: 1730-2000 monthly: 8306 2 2 2 2 2 10 2,000 20,000 160
Late Peak: 2000-2300 2 2 2 2 2 10 4,500 40,500 160
VH1 Age: 16-34 30 sec slot Daytime: 0930-1730 monthly: 7093 4 4 2 2 2 2 2 2 20 200 4,000 280
Early Peak: 1730-2000 4 4 2 2 2 2 2 2 20 800 16,000 280
Sky 1 Age: 16-34 30 sec slot Early Peak: 1730-2000 monthly: 5849 5 2 2 2 2 1 1 15 4,000 60,000 180
Late Peak: 2000-2300 5 2 2 2 2 1 1 15 4,750 70,500 180
Comedy Central Age: 18-34 30 sec slot Daytime: 0930-1730 monthly: 4248 5 5 2 2 2 2 2 2 2 1 25 100 2,500 200
Early Peak: 1730-2000 5 5 2 2 2 2 2 2 2 1 25 800 25,000 200
£4,078,500
Press
The Independent Age: 25-34 1/2 Page Horizontal Advetorial Sunday Issue, Food Section weekly: 443 2 56,000 112,000
The Guardian Age: 25-54 1/2 Page Horizontal Advetorial Saturday and Sunday Weekend Sectionsweekly: 1027 3 35,000 105,000
The Daily Telegraph Age: 25-34 1/2 Page Vertical Advetorial Life section weekly 1,352 3 68,400 205,200
The Rolling Stone Age: 25-34 1/2 Page Vertical Advetorial Sunday Telegraph Magazine weekly: 1,800 5 68,000 340,000
GQ Age: 18-34 1/2 Page Vertical Advetorial Enterment section weekly: 373 2 30,000 60,000
The INK Magazine Age: 18-34 1/2 Page Vertical Advetorial Health & Lifestyle section weekly: 1,307 2 88,900 177,800
£1,000,000
Online
The Independent.co.uk Age: 25-34 MPU, Leaderboard and Button Life Section monthly: 2,310 10 560 5,600
youtube.co.uk Age: 25-54 MPU, Leaderboard and Button VEVO Channel monthly: 9,100 5 10,800 54,000
Telegraph.co.uk Age: 25-34 MPU, Leaderboard and Button Life and Woman Sections monthly: 105,000 5 775 3,875
GQ- magazine.co.uk Age: 18-34 Leaderboard, Button Homepage monthly: 13000 1 80,000 80,000
therollingstone.com Age: 18-34 Leaderboard,Button Homepage monthly: 27468 2 1,500 3,000
Key Words Search Engine Optimisaton Relevant Searches monthly: 5615 500
£146,975
Outdoor
JCDecaux Age: 18-34 48 sheet Billborad monthly: 5,352 1,500 500 750,000
Clear Channel Age: 18-25 12 sheet Street Talk - On Bus Poster monthly: 4,600 5000 450 2,250,000
JCDecaux Age: 18-25 6 sheet Street Talk - Bus Schelter Poster monthly: 3 ,472 3,000 184 552,000
£3,552,000
Additional fees
Pre Testing Questionnaires, Surveys, Focus Groups 31,000
Post Testing Questionnaires, Surveys, Focus Groups 24,000
Production Agency Fees, Reporting etc. 45,000
£100,000
PR Press releases Local Newspapers and Retail Magazines £0
0
Total Cost £8,877,475
Haze
Where is it going?
February March April
Media Schedule and Budget