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Anamika Tarafdar
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Marketing mix analysis of Luxury Brands among too 100 Global Brands in footwear segment.
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Luxury Brands
1.
2.
In Top 100
Brands
3.
4.
Bernard Arnault (Chairman
and CEO).
5.
World’s largest luxury
goods conglomerate.
6.
7.
Founded by Guccio
Gucci in Florence in 1921.
8.
9.
10.
Deals in ready-to-wear,
leather accessories, shoes, luggage and hats.
11.
The company was
started in 1913 by Mario Prada.
12.
Prada shoe line
was released in 1984.
13.
14.
Operates in 10
sub labels.
15.
Lifestyle products including apparel,
accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics.
16.
17.
18.
Price
19.
Place
20.
Promotion
21.
22.
23.
Prada
24.
Armani footwears
25.
26.
27.
PROMOTION
28.
29.
30.
Target- highly affluent
customers.
31.
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