Ola is an Indian online transportation company and cab aggregator based in Bengaluru. It was founded in 2010 by Bhavish Aggarwal and Ankit Bhati. The objective of the study is to analyze customer satisfaction with Ola cabs and Ola's contribution to the Indian economy. Data was collected through Ola app reviews, websites, representatives, and Ola's official website. By 2014, Ola had expanded to over 18,000 cars across 65 cities in India. It now has over 40,000 cabs registered across 22 major cities. Ola provides different cab options and claims to facilitate over 150,000 bookings per day in India.

4. INTRODUCTION
 Ola is an Indian online transportation company
and Cab aggregator based in Bengaluru&
among the fastest growing taxi hiring firms.
Taxi booking facility can be availed through
app, website or through calls.
 It was founded on 3 December,2010 by
Bhavish Aggarwal(currently CEO) and Ankit
Bhati(CTO-Chief Technical Officer)
 Name has been derived from a Spanish word-
’HOLA’ means OLA.

5. The objective of the study is to see:
 To see that how much people are interested in
cab booking and how much satisfaction they
are gaining from it.
 To see how ola is contributing in Indian
Economy.

6. Research Methodology
 All the data has been collected by by the
primary and secondary sources like:
I. OLA app Reviews
II. GOOGLE SITES
III. OLA REPRESENTATIVES
IV. OLA WEBSITE
V.

7.  By 2014, the company has expanded to a
network of more than 18000 cars across
more than 65 cities. In November 2014,OLA
expanded to incorporate autos on-trial
basis in Bengaluru
 Post the trial phase, OLA Auto expanded to
other cities like Delhi,Pune and Chennai
starting December 2014.
 In April2015, over 40,000cabs are
registered & successfully running across
22 cities of India.

9. Components Of OLA Cabs
 Mission: a marketplace for all types of cabs and car
rentals.
 Vision: “We are a young and energetic company
based in Mumbai . Nothing excites us more than using
technology to bring the same efficiency and customer
experience to the car rental industry that you expect
from flights.!”
 Goals: Short-term goals include improving the rental
cabs system in India.
 Objectives: To bring convenience, price transparency
& standardization to consumers booking car rentals
&cab service.
 Targets: Customers who are in need of cab instantly.

10. Types of OLA Cabs

14. SERVICES
 OLA provides different type of cab service
ranging from economic to luxury travel. The
cabs are reserved through a web browser or a
mobile app.
 This cab service supports both cash and
cashless payment options with OLA Money.
 It claims to clock an average of more than
150,000 bookings per day and commands
60 percent of the market share in India.
 Options of Call Police and Alert Contacts
was there in the App for security basis.

17. EMPLYOMENT GENERATION

19. Businesss model
 OLA ensures that every driver earns Rs.1300 per day in
10 bookings which is MBG*-Minimum Business
Guarantee.
 OLA compensates by adding money to Driver’s account
linked with OLA after deducting 20% commission if
driver fails to meet MBG.
 OLA also charges 1x,1.5x,2x of normal fare during Peak
Hours which are usually between 7am to 11am and 4pm
to 8pm
 Different fares for diifferent categories of vehicle:
1. Ola Share
2. Micro
3. Mini
4. Prime
5. Auto

20. OLA’s Top Seven Cities
 Bangalore
 Chennai
 Delhi
 Pune
 Mumbai
 Jaipur
 Chandigarh
5000 CABs in Chandigarh has successfully
secured 7th rank in the list of 102 cities.

21. Employee Relations and
Challenges
Employee Relations:
 In cooperation with Avanti Learning Centres,
drivers who are associated with OLA can get their
Children studying in the ninth and tenth standard
to the learning centre and avail free education.
Challenges:
 Driver Credibility
 Car Pooling
 Over Billing & transparency in Billing
 Mobile App Security-Customer Information

27. Goals and Objective
Uber’s goal is to
continuosly expand
globally and bring its
services to different cities
to allow riders and drivers
The goal is to bring
convenience, price
transparency &
standardization to consumers
booking car rentals & cab

28. CAR Categories
•UBERGO
•UBERX
•UBERBLACK
•UBERSUV
•MINI
•SEDAN
•PRIME
•TAXI FOR SURE-HATCH
•KAALI PEELI
•OLA AUTOS

29. Pricing Strategy
UBER OLA
•PROVIDES PER HOUR
FIXED RENT
•PROVIDES PER DAY
RENT
•A DRIVER HAS TO TAKE
ATLEAST 1 RIDE EVERY
TWO HOURS
•A DRIVER HAS TO TAKE
AT LEAST 7 RIDES IN
TWELVE HOURS
•NO RIDE IS TO BE
REJECTED
•NO RIDE IS TO BE
REJECTED
•NO FINE FOR REJECTION
BUT GUARANTEED
SCHEME FOR THOSE
HOUR COLLAPSES
•RS.250 FINED FOR EACH
RIDE CANCELLED BY THE
THE DRIVER

31. OLA V/S UBER
 UBER:
1. Per day earnings of a Car Owner: Rs.3480*/-
**
 OLA:
1. Per day earnings of a Car Owner:Rs.2800/-*
• *16hrs per day signed in
• **Minimum per day guaranteed income
• UBER DOESN’T PRE-BOOK CARS.
• OLA ACCEPTS PREBOOKING(Good For
Night Time)

32. OLA INITIATIVES

34. ECO FRIENDLY INITIATIVES