Thought of sharing an interesting presentation on effectiveness of Promotional Products vis-à-vis other Marketing & Advertizing activities in an Organization. Do leave your comments to enrich the insights shared herein.

1. Promotional Products Industry Report YES, IT REALLY WORKS!

3. Because end-users do Remember! In a study conducted by the Advertising Specialty Institute, on average 82% of end-users remember the brands on the items they received!

4. Source: Advertising Specialty Institute 2009

6. Products are normally kept for 7 months! The typical promotional product is kept for 7 months. Bags and wearable items are usually kept for longer than 1 year .

7. Source: Advertising Specialty Institute 2009

9. Because it saves you $$$! In terms of cost per impression, promotional products are much more cost effective than traditional marketing channels

10. Source: Advertising Specialty Institute & The Nielsen Company 2009

12. On average, 39% of them will like you more! Bags, Shirts and Caps will get you the most amount of increased favorability from your customers!

13. Source: Advertising Specialty Institute 2009

15. Because ads on promotional products spread FAST! More than 50% of consumers will do business with the advertiser after receiving the promotional product

16. Source: Advertising Specialty Institute 2009

18. Give them a good place to keep it! Majority of customers keep promotional items for usage at home. A total of 84% keeps them either at home or in the office. So, plan for something that is versatile between the two locations.

19. Source: Advertising Specialty Institute 2009

21. Be Extra-Ordinary! The following study displays the percentage of consumers who already possess promotional item(s) in certain categories. If you want to stand out, try and distribute something unique in shape , design , size , etc.

22. Source: Advertising Specialty Institute 2009

24. Give them a good reason to keep it! Most people keep their gifts because it’s useful. So try to maximize the utility customers will receive from your gift.

25. Source: Advertising Specialty Institute 2009

27. Try something that your customers will LOVE and can offer you high exposure Based on research, bags (lunch bags, totes, backpacks, etc.) deliver the best results. However, do consider your audience, the quantity you’d like to distribute and your budget.

28. Source: Advertising Specialty Institute 2009