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Net Promoter Score
What is NPS®?
● A survey system designed to measure customer satisfaction and loyalty.
● Net Promoter Score® measures customer experience and predicts business
growth.
How is NPS® calculated?
Calculate your NPS by answering this question:
How likely is it that you would recommend your brand to a friend or
colleague?
NPS® Response Categories
Promoters (9-10)
● loyal enthusiasts,
● fueling growth
Passives (7-8)
● satisfied. but
unenthusiastic
● vulnerable to
competitive
offerings
Detractors (0-6)
● unhappy clients
● damage your
brand
● impede growth
NPS® calculation
What is a good NPS®?
Examples of NPS for other Companies
50
Anant’s current NPS®
Why are we using NPS®?
● Easy to use & intuitive
● Management tool
● Common language to classify clients
● Correlates to business growth
● Benchmarking
www.anant.us | solutions@anant.us | (855) 262-6826
3 Washington Circle, NW | Suite 301 | Washington, DC 20037
Data & Analytics
Cassandra, DataStax, Kafka, Spark
Customer Experience
Sitecore
Information Systems
Salesforce, Quickbooks, and more

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What is a Net Promoter Score?

  • 2. What is NPS®? ● A survey system designed to measure customer satisfaction and loyalty. ● Net Promoter Score® measures customer experience and predicts business growth.
  • 3. How is NPS® calculated? Calculate your NPS by answering this question: How likely is it that you would recommend your brand to a friend or colleague?
  • 4. NPS® Response Categories Promoters (9-10) ● loyal enthusiasts, ● fueling growth Passives (7-8) ● satisfied. but unenthusiastic ● vulnerable to competitive offerings Detractors (0-6) ● unhappy clients ● damage your brand ● impede growth
  • 6. What is a good NPS®?
  • 7. Examples of NPS for other Companies
  • 9. Why are we using NPS®? ● Easy to use & intuitive ● Management tool ● Common language to classify clients ● Correlates to business growth ● Benchmarking
  • 10. www.anant.us | solutions@anant.us | (855) 262-6826 3 Washington Circle, NW | Suite 301 | Washington, DC 20037 Data & Analytics Cassandra, DataStax, Kafka, Spark Customer Experience Sitecore Information Systems Salesforce, Quickbooks, and more

Notas del editor

  1. Bad (-100-0) / Good (0-49) / Excellent (50-69)/ “World Class” (70-100)