Case study by Experts in Digital: Utrecht in Circle. These 3 stages are required to make the crowdfunding campaign a success. Find out how to succeed in crowdfunding!

1. Making Crowdfunding Dreams Come
True
Case Study about Utrecht In Circle
by Experts In Digital

2. Crowdfunding campaigns help us to realize new
exciting ideas, products or services and give
innovative projects the perfect kick-start.
Since crowdfunding found its way into the online
entrepreneurs world, it has developed into a much
used and effective way to raise contributions and
create awareness.
From the perspective of a digital marketeer this
development is obviously very interesting.

3. That’s why Experts in Digital have been involved in
making crowdfunding dreams come true since the start
of the company. Launching and overseeing a
crowdfunding campaign is an intensive and challenging
path.
Through our successful experiences in the past, we
managed to create a formula consisting of different
stages.

4. These stages are required to make the crowdfunding campaign
a success:
● RESEARCH
● PRE-LAUNCH PLANNING
● ACTUAL LAUNCH

5. The first stage is RESEARCH. This is where we find
the audience that would care about your product
and services and explore what they like and how
they behave.

6. Second stage of a crowdfunding campaign, and the most
important one, is PRE-LAUNCH PLANNING where we
carefully work together on Creating Pitch, Video,
Promotional materials, choosing proper platforms for the
campaign, prepare a content plan and channels for PR.

7. The third stage of work of our team together with your
company is the actual LAUNCH. Here it is important to
stay proactive and be ready for strategy change as well
as tactical changes. At this moment extensive work with
media (newspapers, radio, TV. online media) is done.

8. Through the stressful times after the launch, in the
period of 30 to 40 days in which the actual funds are
being collected, we oversee the crowdfunding
campaign. Providing updates to contributors, giving
tailored advice and making flexible adaptations
wherever possible. Everything to make the
campaign as big as a success as possible.

9. A very recent example of a successful
crowdfunding campaign that Experts in
Digital was, from the very start,
involved in is a project called ‘Utrecht
in the Circle’. A very innovative
project that revolved around getting
special VR postcards produced. We
managed to successfully collect
enough money to produce the cards –
in 2016 the special postcards were
sold in a wide variety of shops.

10. “Anastasia (and her team) did a great job during my
crowdfunding campaign for Utrecht in the Circle. She helped
me writing the marketing strategy and especially with keeping
up the marketing view in our (social media) communications
with the public. Looking to a text with her made it a powerful
one.”
– David Verwer (Initiator of Utrecht in the Circle)

11. Experts in Digital is always looking for new and thrilling projects, products or
services to guide through a crowdfunding campaign and subsequently give
the right kick-start that is needed.
That’s why we are available for a crowdfunding consult or provide our full
services to companies or entrepreneurs who are in interested in
crowdfunding - or thinking of launching future campaigns.