Everything you need to get started with Podcasting. Amplify your voice, expand your reach, and grow your circle of influence!

1. Podcasting
101 & 1/2
Anastasia Valentine
www.anastasia-valentine.com @AVV

2. Who am I?
Podcasting for the over 10 years
• Co-host of Technology Soup
• Co-host of IBM Tech Podcast
• Host of @AVV Biz Talk Radio
• Miscellaneous podcasts
Past titles include CEO, Chief Strategist, VP of this and
that, and MOM.

3. What is a podcast anyways?
“A podcast is a digital medium consisting of
an episodic series of audio subscribed to
and downloaded through web syndication or
streamed online to a computer or mobile
device.”
Source Wikipedia

4. Why do it?
• Amplify your voice
• Increase credibility
• Share your message
• Connect with your perfect fit customer
• Demonstrate thought leadership
TO MAKE MONEY!

5. WHY DON’T MORE BUSINESS
WOMAN PODCAST?

6. Are you capable of….
• Using a computer?
• Using Skype?
• Speaking into a microphone?
• Talking to others?
• Promoting what you do?
You are not only capable of starting a podcast.
You are READY!

7. How does it work?
Your Audience is
Listening
Record
Broadcast/
Host
Distribute/Sy
ndicate

8. How much does it cost?
• Hosting
• Free, 5$ and higher
• Advertising / Promotion
• 0 to $250.00 monthly
• Graphics (1 time)
• 0 to $500.00
• TIME
• PRICELESS
Tip: Set aside a
reasonable budget
to kickoff or
rejuvenate your
podcast!
i.e. 25$ to $300 a
month

9. Let’s Talk Gear!
Budget Utopia

10. Anatomy of a podcast
• Intro (bumper)
• Segment Intro (optional)
• Content
• Outro (bumper)
• Advertisements (30 seconds)
• Call to Action / Invitation

11. Formats
Solo Series Premium Content
Instructional Interviews Micro
Reviews Group Discussion Music
There is no right or wrong. No “formula”.
Be CREATIVE

12. Business models
• Free podcast
• Premium Content $
• Pay to Play $$
• Advertisers $$
• Sponsors $$$
Tip: Establish your audience, get solid
numbers, then introduce $$$ options.

13. 3 Examples of Podcasts Led
by Business Women

14. @AVV Biz Talk Radio
• Interviews
• New co-host every week
• Biz Topics
• Biz Challenge
www.avvbiztalkradio.com

15. She Podcasts
• 2 Co-hosts
• 1 Hot Podcasting Topic
• Instructional
• Conversational
www.shepodcasts.com

16. The Well Grounded Life Show
• 1 Host
• Season 1 – Read Along
full audio of her best
seller - Replenish
www.wglshow.com

17. WHAT CAN I “DO” WITH MY
PODCAST?

18. 7+ Ways to Repurpose 1 Episode
1
Podcast
Episode
Soci@l
Networks
Podcatchers
Blog
Guest blogTranscription
Embedded
Email /
Newsletter

19. Less then 10 Steps to Get Started!
1. Know your audience
2. Pick a format (s)
3. Name your show
4. Establish a reliable schedule
5. Get graphics / branding done
6. Record your content
7. Choose a host & upload & schedule
8. Setup podcatchers to receive your podcast.
9. Promote that baby!

20. Podcasters Resource List
www.anastasia-valentine.com/podcasters

21. Q&A
Visit: www.anastasia-valentine.com
Follow: @AVV
Join: Business Accelerator FB
Group
(ask me!)