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Software Based Conferencing – Can Standard Servers Deliver? 
A white paper by Håkon Dahle, CTO, Pexip. 
1 
Software Based Conferencing – 
Can Standard Servers Deliver? 
A white paper by Håkon Dahle, CTO, Pexip. 
14 November, 2013 
Contact Pexip: 
w: www.pexip.com 
e: info@pexip.com 
t: @PexipInc
Executive summary 
Multipoint video conferencing has always required a significant amount of processing power in 
order to deliver a decent customer experience. Over the last twenty years, we have seen a 
tremendous development in performance, scalability and user experience. The first multipoint 
video conferencing systems were custom architectures with application specific processors, which 
were complex and difficult to program. Over time, we saw how the industry moved to less esoteric 
CPU architectures which were lower cost and easier to program, yet still required custom hardware 
designs. Only lately has it become possible to deliver the required performance and scale using off 
the shelf servers with standard Intel processors. With the relentless performance improvements 
available in standard server designs we expect custom hardware based solutions to disappear over 
the next few years. 
Software Based Conferencing – Can Standard Servers Deliver? 
A white paper by Håkon Dahle, CTO, Pexip. 
2
First Generation Second Generation Third Generation 
Application Specific 
Processors 
Standard DSPs 
Custom Chassis 
Off-the-shelf 
Servers 
1990 1995 2000 2005 2010 2015 
Figure 1: The third generation MCU is simply software running on standard off-the-shelf servers. 
First Generation MCUs: 
The 1990’s and application specific processors 
Standards based conferencing really started in the early 1990’s, with the H.320 and H.261 
protocols. As endpoints started to gain acceptance among early adopters, there became a need for 
a way to arrange large multipoint meetings. Companies that saw success delivering Multipoint 
Conferencing Units (MCUs) in the 1990’s were VideoServer and Accord. Both of these vendors 
used custom hardware based on application specific processors from the US processor 
manufacturer IIT (later renamed 8x8). 
Second Generation MCUs: 
Custom hardware using standard DSPs 
In the late 1990’s and early 2000’s the industry saw wide adoption of VLIW (Very Long Instruction 
Word) processors such as Philips Trimedia and Equator BSP being widely adopted in numerous 
endpoints. However these processors were not adopted as widely in MCU products. 
Software Based Conferencing – Can Standard Servers Deliver? 
A white paper by Håkon Dahle, CTO, Pexip. 
3 
However the early 2000’s saw the rapid success of Texas Instruments (TI) in this space, where 
their C6000-series and DaVinci-series DSPs (Digital Signal Processors) went on to replace the 
VLIW processors. By the end of this decade, most vendors delivered MCU products based on TI 
DSPs: Codian (later acquired by Tandberg who was in turn acquired by Cisco), Radvision and 
Polycom. Common to all these products were custom hardware architectures either in pizza-box 
form factors or as large chassis-based systems which carried big price tags, and which typically 
faced obsolescence after 4-6 years. Complicating these systems further was the fact that some
used DSPs with dedicated hardware accelerators for H.264. This means that some of these 
products could not easily be programmed to support new video codecs such as VP8, VP9 and 
H.265. For the end user this will eventually mean that these expensive hardware platforms can not 
be upgraded to support recent developments in video conferencing technology – a forklift upgrade 
will be required. 
Third Generation MCUs: 
Performance and scale, software on industry standard servers 
While custom hardware architectures can provide excellent performance, they are expensive to 
develop and development cycles are long. Using software on standard servers seems like a 
reasonable idea. In fact, with the latest processors from Intel, and in particular with Intel’s “Sandy 
Bridge” processors which started shipping in 2011, industry standard servers are now suitable 
platforms for media intensive applications. Instruction set extensions such as SSE (Streaming 
SIMD Extensions) and AVX (Advanced Vector eXtensions) together with hyper-threading and an 
ever increasing number of processor cores on a single die, allow for performance even better than 
custom hardware architectures using ASICs, FPGAs and DSPs. 
Software Based Conferencing – Can Standard Servers Deliver? 
A white paper by Håkon Dahle, CTO, Pexip. 
4 
As an example, using a standard 1RU type server from any major vendor (HP, Dell, IBM, Cisco 
etc) with dual Intel E5-2600 series CPUs, each with 8 cores at 2.7GHz, Pexip can deliver 32 ports 
of high definition conferencing. In terms of “HD ports per rack unit” this compares extremely well 
with the traditional custom hardware designs. 
For even higher density, using blade servers it is now possible to get more than 1000 ports of true 
HD conferencing in a mere 10RU of rack space. 
Furthermore, with the recent introduction of Intel’s E5-2600v2 series of processors, we see yet 
another improvement in performance. A standard 1RU server configured with dual Intel E5-2600v2 
processors, each with 12 cores at 2.7GHz, can deliver 48 ports of 720p30 high definition 
conferencing, where a port can be any video codec – H.263, H.264, H.264SVC or VP8. 
While this is the latest offering from Intel, the next generation architecture (codename “Haswell”) 
is already available in desktop laptop computers. When this architecture becomes available in a 
dual or quad socket server CPU design we should expect yet another step-change in performance. 
As an example, the new AVX2 instruction set extensions will double the integer performance for 
many core video processing algorithms.
2,600,000,000 
1,000,000,000 
100,000,000 
10,000,000 
1,000,000 
100,000 
10,000 
2,300 
80486 
Six-Core Core i7 
Six-Core Xeon 7400 
Dual-Core Itanium 2 
AMD K10 
POWER5 
Itanium 2 with 8 MB cache 
Itanium 2 
Pentium 4 
AMD K7 
16-core SPARKT3 
10-co re XeonWestmere-EX 
8-core POWER7 
Quad-co re z198 
Quad-Co re Itanium Tukwila 
8-core Xeon Nehalem-EX 
Six-Core Opteron 2400 
Core i7 (Quad) 
Core 2Duo 
Cell 
AMD K8 
Barion 
AMD K6-III 
AMD K6 
Pentium III 
Pentium II 
AMD K5 
Pentium 
80386 
80286 
68000 Pentium 
8086 8088 
6809 
Z80 
MOS6502 
8080 
8008 
4004 
8085 
6800 
Atom 
1971 1980 1990 2000 2011 
Software Based Conferencing – Can Standard Servers Deliver? 
A white paper by Håkon Dahle, CTO, Pexip. 
5 
The impact of Moore’s Law on the future of 
conferencing 
The development of Intel’s Sandy Bridge, Ivy Bridge and now Haswell are good examples of 
Moore’s Law. Moore’s Law states that the number of transistors on a chip doubles every 18-24 
months. While the end of Moore’s Law has been predicted several times, the observation has 
shown to be true for the last 40 years. 
The implications for Pexip customers are important: By using the latest server designs, they can 
expect to see a doubling of port capacity every two years. We have already shown progress from 
Intel Sandy Bridge (32 ports per RU) to Ivy Bridge (48 ports per RU). Get ready for another 
increase in performance and capacity as Haswell becomes available some time in 2014. 
Figure 2: Moore's Law shows that processor transistor count doubles every 18-24 months. Curve shows 
transistor count for popular microprocessors and their time of introduction. Illustration courtesy of Wikipedia.
Software Based Conferencing – Can Standard Servers Deliver? 
A white paper by Håkon Dahle, CTO, Pexip. 
6 
Other benefits of software based conferencing 
However there is more to conferencing than just processor performance. There are a number of 
other benefits to this approach which will be covered in separate white papers, we will just 
mention two important aspects here: 
1. As video conferencing becomes a mission-critical collaboration tool, availability and 
reliability becomes more critical. By leveraging software and virtualization, the cost of 
having a standby server is dramatically reduced, compared with the cost of having a 
second custom-hardware MCU chassis on standby. Furthermore, with VMware tools such 
as vMotion and High Availability, one can enable yet another level of resilience which has 
never been the focus of these custom hardware architectures. 
2. Enterprises are adopting virtualization as a key part of their data center strategies. This 
will reduce costs, consolidate resources, streamline management and deployment. For 
these customers, the ability to run conferencing as just another data center workload is 
extremely attractive: Conferencing can now be deployed, managed and monitored across 
the globe. 
Conclusions 
Software based conferencing today delivers performance and scale equal to or better than custom 
hardware architectures. Moore’s Law indicates that increase in performance and density will 
continue. In addition, software based conferencing allows IT professionals to view video 
conferencing as yet another data center workload, and reap all the benefits that standard data 
center and virtualization tools allow in terms of reduced cost of ownership, ease of deployment, 
ease of management, increased reliability and optimal usage of resources. 
References 
1. http://www.wainhouse.com/files/wrb-05/WRB-0527.pdf “MXP is based on the newest chip technology 
from Philips TriMedia”…“Additionally, MXP is the architecture inside the TANDBERG MPS, the carrier class 
MCU announced by the company last month.” 
2. http://support.polycom.com/global/documents/support/setup_maintenance/products/network/RMX_2000_ 
Hardware_Guide_V_7_6.pdf: “The MPM cards perform the various RTP, audio and video processing 
functions on the RMX 2000. MPM cards are based on the ATCA standard, with a card manager (CM) and up 
to 26 720MHz TI DSP’s” 
3. https://www.google.com/patents/US6584077: “The programmable RISCIIT 150 maintains the host 
port 164, TDM interface 158 and pixel interface 166, and controls the H.221/BCH 156, Huffman 
CODEC 154 and other peripherals internal to the VCP. The VP5 152 performs the compression primitives 
and is controlled by the RISCIIT 150. For detailed information, see the IIT VCP Preliminary Data Sheet and 
VCP External Reference Specification.”
Software Based Conferencing – Can Standard Servers Deliver? 
A white paper by Håkon Dahle, CTO, Pexip. 
7 
4. http://newscenter.ti.com/index.php?s=32851&item=126425: “DALLAS (June 5, 2003) -- Texas 
Instruments (NYSE: TXN) (TI) today announced that RADVISION (NASDAQ: RVSN) chose TI´s advanced 
TMS320C6000™ programmable digital signal processors (DSPs) to power its new MVP media processor 
board, a key component of the company´s recently announced Multimedia Control Unit (MCU) version 
3. The MCU v3 is the company´s flagship solution for videoconferencing and rich media communications 
for enterprises, institutions and service providers.” 
5. http://www.frost.com/prod/servlet/press-release.pag?docid=104990756 : “Resulting from four years of 
R&D work, the Codian MCU 4500 Series utilizes the latest in chip technology from TI. The use of next 
generation digital signal processors (DSPs) enables the series to provide ten times the MIPs of Codian's 
MCU 4200 Series. ” 
6. http://media.freescale.com/phoenix.zhtml?c=196520&p=irol-newsArticle_print&ID=1424298&highlight= : 
TEL-AVIV, Israel – Designing with Freescale Conference – May 11, 2010 – Freescale Semiconductor’s high-performance 
MSC8144 multicore digital signal processor (DSP) has been selected by Radvision for use in 
its latest high-definition SCOPIA Elite 5000 Unified Communications Video Infrastructure Multiparty 
Conferencing Unit. 
7. http://www.businesswire.com/news/home/20031006005717/en/Equator-BSP-15-Powers-Polycoms-VSX- 
7000-Video: “CAMPBELL, Calif.--(BUSINESS WIRE)--Oct. 6, 2003--Equator Technologies, Inc., a leader in 
programmable system-on-a-chip (SoC) processors for digital media, surveillance and video communication 
applications, announced today its inclusion in the new VSX 7000 video-conferencing system from Polycom, 
Inc” 
8. http://www.edn.com/electronics-news/4360491/Finally-the-Dawn-of-TriMedia- “The TriMedia is a media 
processor based on a very long instruction word (VLIW) architecture and targeted at being the "brains" to 
consumer, communications and computer applications that feature audio, video, graphics and 
communications datastreams.”…“Videoconferencing is one of three areas that Philips is looking at the 
TriMedia to be integrated into. Beyond Polycom, the company says it has signed up numerous other video 
conferencing systems;….” 
9. http://newsroom.intel.com/community/intel_newsroom/blog/2013/09/10/intel-introduces-highly-versatile-datacenter- 
processor-family-architected-for-new-era-of-services Intel E5-2600v2 launch 
10. http://en.wikipedia.org/wiki/Advanced_Vector_Extensions Intel AVX and AVX2 
11. http://en.wikipedia.org/wiki/Moore's_law : “Moore's law is the observation that, over the history of 
computing hardware, the number of transistors on integrated circuits doubles approximately every two 
years. The period often quoted as "18 months" is due to Intel executive David House, who predicted that 
period for a doubling in chip performance (being a combination of the effect of more transistors and their 
being faster)” 
12. http://en.wikipedia.org/wiki/8x8: “In the early 1990s IIT began producing chips, software and other 
technologies for the videoconferencing market. Frustrated by the high prices and low volumes of these 
videoconferencing systems, the company changed its name to 8x8 and began marketing its own set-top 
videoconferencing systems for consumers under the ViaTV brand”

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Software based video, audio, web conferencing - can standard servers deliver?

  • 1. Software Based Conferencing – Can Standard Servers Deliver? A white paper by Håkon Dahle, CTO, Pexip. 1 Software Based Conferencing – Can Standard Servers Deliver? A white paper by Håkon Dahle, CTO, Pexip. 14 November, 2013 Contact Pexip: w: www.pexip.com e: info@pexip.com t: @PexipInc
  • 2. Executive summary Multipoint video conferencing has always required a significant amount of processing power in order to deliver a decent customer experience. Over the last twenty years, we have seen a tremendous development in performance, scalability and user experience. The first multipoint video conferencing systems were custom architectures with application specific processors, which were complex and difficult to program. Over time, we saw how the industry moved to less esoteric CPU architectures which were lower cost and easier to program, yet still required custom hardware designs. Only lately has it become possible to deliver the required performance and scale using off the shelf servers with standard Intel processors. With the relentless performance improvements available in standard server designs we expect custom hardware based solutions to disappear over the next few years. Software Based Conferencing – Can Standard Servers Deliver? A white paper by Håkon Dahle, CTO, Pexip. 2
  • 3. First Generation Second Generation Third Generation Application Specific Processors Standard DSPs Custom Chassis Off-the-shelf Servers 1990 1995 2000 2005 2010 2015 Figure 1: The third generation MCU is simply software running on standard off-the-shelf servers. First Generation MCUs: The 1990’s and application specific processors Standards based conferencing really started in the early 1990’s, with the H.320 and H.261 protocols. As endpoints started to gain acceptance among early adopters, there became a need for a way to arrange large multipoint meetings. Companies that saw success delivering Multipoint Conferencing Units (MCUs) in the 1990’s were VideoServer and Accord. Both of these vendors used custom hardware based on application specific processors from the US processor manufacturer IIT (later renamed 8x8). Second Generation MCUs: Custom hardware using standard DSPs In the late 1990’s and early 2000’s the industry saw wide adoption of VLIW (Very Long Instruction Word) processors such as Philips Trimedia and Equator BSP being widely adopted in numerous endpoints. However these processors were not adopted as widely in MCU products. Software Based Conferencing – Can Standard Servers Deliver? A white paper by Håkon Dahle, CTO, Pexip. 3 However the early 2000’s saw the rapid success of Texas Instruments (TI) in this space, where their C6000-series and DaVinci-series DSPs (Digital Signal Processors) went on to replace the VLIW processors. By the end of this decade, most vendors delivered MCU products based on TI DSPs: Codian (later acquired by Tandberg who was in turn acquired by Cisco), Radvision and Polycom. Common to all these products were custom hardware architectures either in pizza-box form factors or as large chassis-based systems which carried big price tags, and which typically faced obsolescence after 4-6 years. Complicating these systems further was the fact that some
  • 4. used DSPs with dedicated hardware accelerators for H.264. This means that some of these products could not easily be programmed to support new video codecs such as VP8, VP9 and H.265. For the end user this will eventually mean that these expensive hardware platforms can not be upgraded to support recent developments in video conferencing technology – a forklift upgrade will be required. Third Generation MCUs: Performance and scale, software on industry standard servers While custom hardware architectures can provide excellent performance, they are expensive to develop and development cycles are long. Using software on standard servers seems like a reasonable idea. In fact, with the latest processors from Intel, and in particular with Intel’s “Sandy Bridge” processors which started shipping in 2011, industry standard servers are now suitable platforms for media intensive applications. Instruction set extensions such as SSE (Streaming SIMD Extensions) and AVX (Advanced Vector eXtensions) together with hyper-threading and an ever increasing number of processor cores on a single die, allow for performance even better than custom hardware architectures using ASICs, FPGAs and DSPs. Software Based Conferencing – Can Standard Servers Deliver? A white paper by Håkon Dahle, CTO, Pexip. 4 As an example, using a standard 1RU type server from any major vendor (HP, Dell, IBM, Cisco etc) with dual Intel E5-2600 series CPUs, each with 8 cores at 2.7GHz, Pexip can deliver 32 ports of high definition conferencing. In terms of “HD ports per rack unit” this compares extremely well with the traditional custom hardware designs. For even higher density, using blade servers it is now possible to get more than 1000 ports of true HD conferencing in a mere 10RU of rack space. Furthermore, with the recent introduction of Intel’s E5-2600v2 series of processors, we see yet another improvement in performance. A standard 1RU server configured with dual Intel E5-2600v2 processors, each with 12 cores at 2.7GHz, can deliver 48 ports of 720p30 high definition conferencing, where a port can be any video codec – H.263, H.264, H.264SVC or VP8. While this is the latest offering from Intel, the next generation architecture (codename “Haswell”) is already available in desktop laptop computers. When this architecture becomes available in a dual or quad socket server CPU design we should expect yet another step-change in performance. As an example, the new AVX2 instruction set extensions will double the integer performance for many core video processing algorithms.
  • 5. 2,600,000,000 1,000,000,000 100,000,000 10,000,000 1,000,000 100,000 10,000 2,300 80486 Six-Core Core i7 Six-Core Xeon 7400 Dual-Core Itanium 2 AMD K10 POWER5 Itanium 2 with 8 MB cache Itanium 2 Pentium 4 AMD K7 16-core SPARKT3 10-co re XeonWestmere-EX 8-core POWER7 Quad-co re z198 Quad-Co re Itanium Tukwila 8-core Xeon Nehalem-EX Six-Core Opteron 2400 Core i7 (Quad) Core 2Duo Cell AMD K8 Barion AMD K6-III AMD K6 Pentium III Pentium II AMD K5 Pentium 80386 80286 68000 Pentium 8086 8088 6809 Z80 MOS6502 8080 8008 4004 8085 6800 Atom 1971 1980 1990 2000 2011 Software Based Conferencing – Can Standard Servers Deliver? A white paper by Håkon Dahle, CTO, Pexip. 5 The impact of Moore’s Law on the future of conferencing The development of Intel’s Sandy Bridge, Ivy Bridge and now Haswell are good examples of Moore’s Law. Moore’s Law states that the number of transistors on a chip doubles every 18-24 months. While the end of Moore’s Law has been predicted several times, the observation has shown to be true for the last 40 years. The implications for Pexip customers are important: By using the latest server designs, they can expect to see a doubling of port capacity every two years. We have already shown progress from Intel Sandy Bridge (32 ports per RU) to Ivy Bridge (48 ports per RU). Get ready for another increase in performance and capacity as Haswell becomes available some time in 2014. Figure 2: Moore's Law shows that processor transistor count doubles every 18-24 months. Curve shows transistor count for popular microprocessors and their time of introduction. Illustration courtesy of Wikipedia.
  • 6. Software Based Conferencing – Can Standard Servers Deliver? A white paper by Håkon Dahle, CTO, Pexip. 6 Other benefits of software based conferencing However there is more to conferencing than just processor performance. There are a number of other benefits to this approach which will be covered in separate white papers, we will just mention two important aspects here: 1. As video conferencing becomes a mission-critical collaboration tool, availability and reliability becomes more critical. By leveraging software and virtualization, the cost of having a standby server is dramatically reduced, compared with the cost of having a second custom-hardware MCU chassis on standby. Furthermore, with VMware tools such as vMotion and High Availability, one can enable yet another level of resilience which has never been the focus of these custom hardware architectures. 2. Enterprises are adopting virtualization as a key part of their data center strategies. This will reduce costs, consolidate resources, streamline management and deployment. For these customers, the ability to run conferencing as just another data center workload is extremely attractive: Conferencing can now be deployed, managed and monitored across the globe. Conclusions Software based conferencing today delivers performance and scale equal to or better than custom hardware architectures. Moore’s Law indicates that increase in performance and density will continue. In addition, software based conferencing allows IT professionals to view video conferencing as yet another data center workload, and reap all the benefits that standard data center and virtualization tools allow in terms of reduced cost of ownership, ease of deployment, ease of management, increased reliability and optimal usage of resources. References 1. http://www.wainhouse.com/files/wrb-05/WRB-0527.pdf “MXP is based on the newest chip technology from Philips TriMedia”…“Additionally, MXP is the architecture inside the TANDBERG MPS, the carrier class MCU announced by the company last month.” 2. http://support.polycom.com/global/documents/support/setup_maintenance/products/network/RMX_2000_ Hardware_Guide_V_7_6.pdf: “The MPM cards perform the various RTP, audio and video processing functions on the RMX 2000. MPM cards are based on the ATCA standard, with a card manager (CM) and up to 26 720MHz TI DSP’s” 3. https://www.google.com/patents/US6584077: “The programmable RISCIIT 150 maintains the host port 164, TDM interface 158 and pixel interface 166, and controls the H.221/BCH 156, Huffman CODEC 154 and other peripherals internal to the VCP. The VP5 152 performs the compression primitives and is controlled by the RISCIIT 150. For detailed information, see the IIT VCP Preliminary Data Sheet and VCP External Reference Specification.”
  • 7. Software Based Conferencing – Can Standard Servers Deliver? A white paper by Håkon Dahle, CTO, Pexip. 7 4. http://newscenter.ti.com/index.php?s=32851&item=126425: “DALLAS (June 5, 2003) -- Texas Instruments (NYSE: TXN) (TI) today announced that RADVISION (NASDAQ: RVSN) chose TI´s advanced TMS320C6000™ programmable digital signal processors (DSPs) to power its new MVP media processor board, a key component of the company´s recently announced Multimedia Control Unit (MCU) version 3. The MCU v3 is the company´s flagship solution for videoconferencing and rich media communications for enterprises, institutions and service providers.” 5. http://www.frost.com/prod/servlet/press-release.pag?docid=104990756 : “Resulting from four years of R&D work, the Codian MCU 4500 Series utilizes the latest in chip technology from TI. The use of next generation digital signal processors (DSPs) enables the series to provide ten times the MIPs of Codian's MCU 4200 Series. ” 6. http://media.freescale.com/phoenix.zhtml?c=196520&p=irol-newsArticle_print&ID=1424298&highlight= : TEL-AVIV, Israel – Designing with Freescale Conference – May 11, 2010 – Freescale Semiconductor’s high-performance MSC8144 multicore digital signal processor (DSP) has been selected by Radvision for use in its latest high-definition SCOPIA Elite 5000 Unified Communications Video Infrastructure Multiparty Conferencing Unit. 7. http://www.businesswire.com/news/home/20031006005717/en/Equator-BSP-15-Powers-Polycoms-VSX- 7000-Video: “CAMPBELL, Calif.--(BUSINESS WIRE)--Oct. 6, 2003--Equator Technologies, Inc., a leader in programmable system-on-a-chip (SoC) processors for digital media, surveillance and video communication applications, announced today its inclusion in the new VSX 7000 video-conferencing system from Polycom, Inc” 8. http://www.edn.com/electronics-news/4360491/Finally-the-Dawn-of-TriMedia- “The TriMedia is a media processor based on a very long instruction word (VLIW) architecture and targeted at being the "brains" to consumer, communications and computer applications that feature audio, video, graphics and communications datastreams.”…“Videoconferencing is one of three areas that Philips is looking at the TriMedia to be integrated into. Beyond Polycom, the company says it has signed up numerous other video conferencing systems;….” 9. http://newsroom.intel.com/community/intel_newsroom/blog/2013/09/10/intel-introduces-highly-versatile-datacenter- processor-family-architected-for-new-era-of-services Intel E5-2600v2 launch 10. http://en.wikipedia.org/wiki/Advanced_Vector_Extensions Intel AVX and AVX2 11. http://en.wikipedia.org/wiki/Moore's_law : “Moore's law is the observation that, over the history of computing hardware, the number of transistors on integrated circuits doubles approximately every two years. The period often quoted as "18 months" is due to Intel executive David House, who predicted that period for a doubling in chip performance (being a combination of the effect of more transistors and their being faster)” 12. http://en.wikipedia.org/wiki/8x8: “In the early 1990s IIT began producing chips, software and other technologies for the videoconferencing market. Frustrated by the high prices and low volumes of these videoconferencing systems, the company changed its name to 8x8 and began marketing its own set-top videoconferencing systems for consumers under the ViaTV brand”