Very often we say things or write things assuming that people will understand what we said or wrote the way we assumed it would be understood. This is wrong, and this presentation shows how we can recognise another person's thinking and communication style, allowing us to adapt our communications with this person in a more relevant manner
4. The two hemispheres control
vastly different aspects of
thought and action.
Each half has its own
specialization and thus
its own limitations and
advantages.
6. Quadrants Orientation
• Left mode A / B is male oriented
• Right mode C / D is female oriented
• Cerebral styles A / D prefer for technical and
experimental thinking
• Limbic styles B /C prefer stability of tradition
with a caring responsiveness
7. Male Female Differences
Male
•Mathematics
•Mechanical
•Understanding Theories
•Probing Questions
•Analytical
•Linear Reasoning
•Problem Solving
•Understanding Facts
•Task Forces
•Creativity based on technical,
“thing” orientated.
Female
•Foreign Languages
•Hearing/Listening
•Verbal Ability
•Intuitive
•Evocative Questions
•Contextual
•Holistic
•Problem Understanding
•Process Understanding
•Creativity based on Intuition
& Relationships
8. Physiology Metaphor
The
Brain
The
Whole Brain
Model
The
Organizing
Principle
Application
The
HBDI
A
B
D
C
Architecture
A
B
D
C
10. The Whole Brain Model
• Four quadrant metaphoric model
• Preferred modes of thinking, learning and
working
• Based on brain research
• Nature and Nurture
• All styles are neutral
• We have all the styles
• Preferences different from competence
• Similarity and complementarity
• Organizations need all styles
• Understand and value diverse styles
12. The Whole Brain Model
Styles at Work
Logical Big Picture
Rational Creative
Organized Interpersonal
Planned Feelings
13. What are the Four Brain Quadrants?
Analyze Facts, logic, statistics, data
Rationale for listening, taking
action, making decisions
What?
Organize Details, arranged systematically
(linearly, sequentially)
Safety, reliability, history
How?
Personaliz
e
Emotional connection between
speaker and listener
(strong motivational factor)
Who?
SSttrraatteeggiizzee Big picture, future vision
Explores possibilities, sets long-term
goals
Why?
14. HBDI
Authoritarian
Materialistic
Academic
Realistic
Reliable
Traditional
Task-driven
Bureaucratic
Experimental
Futuristic
Inventive
Flexible
Value-
Oriented
Humanistic
Cooperative
The Whole Brain Business Book (Ned Herrmann)
The Creative Brain (Ned Herrmann)
15. WHOLE BRAIN TEACHING AND LEARNING
Logical
Rational
Quantitative
Theoretical
UPPER
OPEN MINDED
FACT-BASED
LEFT RIGHT
Organized
Sequential
Procedural
Methodical
D
Visual
Conceptual
Simultaneous
Experimental
Emotional
Expressive
Interpersonal
Kinesthetic
A
FEELING-BASED
CONTROLLED
LOWER
B C
Experiential
Concrete
Intellectual
Instinctual
Non-Verbal
Verbal
16. The A and B quadrants are
practical and realistic.
18. BLUE
• Argue Rationally
• Generalize from specifics
• Problem-solve logically
• Know the bottom line
• Critical Analysis
• Solve tough problems
• Gather facts
• Measure precisely
• Make things work
• Rational, unemotional
• Consider financial aspects
• Goals & outcomes
• Realistic & present-oriented
• Efficient
19. Quadrant A Skills Uptake
Expects
• Precise, to the point, information
• Theory & logical rationales
• Proof of validity
• Research references
• Textbook reading
• Quantifiable numbers, data sets, problems
• Opportunity to ask challenging questions
• Subject matter expertise
Struggles with
• Expressing emotions
• Lack of logic
• Vague, imprecise concepts or ideas
20. Quadrant A style is typically
• Directive in all business
• Comfortable with concrete information, like
computer programming, Mathematical
formulas, Medical terms, Legal briefs and
Stock market indexes
• Lives in a technical world and likes factual
evidence
authoritative
21. Quadrant A Behavioural aspects
• Quadrant A persons use words like
How? Prove it? Must, Typically. Should,
explain, Logical, rationally, I think, Quotes
statistics and evidences
• Interested in purchasing useful objects only,
reading business/ technical articles
• Do not understand others’ feelings and
emotions. Do not like humor
23. GREEN
• A rule and a place for
everything
• If it ain’t broke, don’t fix it
• On time
• Action-oriented
• Approach problems
practically
• Stand firm on issues
• Maintain standard of
consistency
• Stable leadership &
supervision
• Detailed plans & procedures
• One thing at a time
• Keep financial records
straight
• Neatness & protocol count
• Disciplined & reliable
• Order & control
24. Quadrant “B” Skills Uptake
Expects
• An organized consistent approach
• Staying on track, on time
• Complete subject chunks
• A beginning, middle, and end
• Opportunity to practice & evaluate
• Practical applications
• Examples
• Clear instructions/expectations
Struggles with
• Risk
• Ambiguity
• Unclear expectations/directions
25. Quadrant B style is typically traditional,
conservative and risk avoiding
• Highly traditional and conservative
• Strive for safety and stability
• Resist change.
• They like order and work best in an
organisation where the lines of authority is
clear,
• Strictly follows rules
26. Quadrant B Behavioural aspects
• Quadrant B persons use words like usually,
quoting past incidents, quotes rules and
regulations, plan ahead before talking, think and
talk about the safety procedures
• Completes the work in time, gets irritated for being
late
• Spends more time in planning, wants everything go
in undisturbed smooth fashion
• Discourage new ideas and resist change
28. RED
• Attuned to people &
group dynamics
• Empathetic & nurturing
• Experience is reality
• Intuitive, understanding
• Care about values
• Recognize interpersonal
difficulties
• Helping, coaching,
partnering
• Participation & collaboration
• Expressive, talkative, friendly
• Spirituality
• Personal growth
• Build relationships & teams
29. Quadrant C Skills Uptake
Expects
• Group discussion & involvement
• To share & express feelings/ideas
• Kinesthetic, moving around
• Hands-on learning
• Personal connection with teacher/group
• Emotional involvement
• A user-friendly learning experience
• Use of all the senses
Struggles with
• Too much data and analysis
• Lack of personal feedback
• Pure lecture, lack of participation
30. Quadrant C is personable,
interactive and care giving
• Highly participative, oriented to teams and
communities
• Concerned about the people and
comfortable with people
• Ready to help out of the way and counsel
others
• They are usually musical
31. Quadrant C Behavioural aspects
• Quadrant - C persons use words like I feel,
pleasure, crazy, humorous, shouts, touches
others while talking, please, consider, accept,
excellent, lovely, beautiful, talks about picnic,
music
• Always with people
• Goes for tours and picnics frequently with family
and friends
33. YELLOW
• See the “big picture”
• Risk-taker
• Recognize new possibilities
• Integrate ideas & concepts
• Bend or challenge
established policies
• Problem-solve in intuitive
ways
• Use metaphor
• Originality & imagination
• Curious & adventurous
• Design/Artistic
• Like variety & multi-tasking
• Envision the future
• Impulsive & playful
34. Quadrant D Skills Uptake
Expects
• Fun and spontaneity
• Playful, surprising approaches
• Pictures, metaphors, overviews
• Discovery of the content
• Freedom to explore
• Quick pace and variety in format
• Opportunity to experiment
• New ideas & concepts
Struggles with
• Time management and deadlines
• Administration and details
• Lack of flexibility
35. Quadrant D is holistic, risk oriented,
adventurous, initiative and entrepreneurial
• Conceptual, imaginative, integrative, adventurous, risk
oriented, global
• Talk about possibilities, strategic planning, independent,
inventive, innovative and does always different
• Thinks bout the future, open minded and less conservative
Quadrants C & D are open minded,
like initiative and are flexible
36. Quadrant D Behavioural aspects
• Quadrant D persons while talking ask Why not,
What if, Try, Novel, etc.
• Last minute action
• Procrastinates but completes the tasks
• Interested in novelty
• Unplanned
37. • Being Challenged
• Analyzing & Diagnosing
• Logical Processing
• Finance & Numbers
• Making Things Work
• Solving Tough Problems
• Clarifying Issues
• Explaining Things
• Dealing with the Future
• Seeing the Big Picture
• Inventing Solutions
• Developing New Things
• Providing Vision
• Taking Risks
• Integrating Ideas
• Bringing About Change
How I Like to Put My WHOLE BRAIN to Work
• Administering
• Attending to Detail
• Being in Control
• Building Things
• Establishing Order
• Timely Implementation
• Planning Things Out
• Providing Support
• Coaching
• Working with People
• Communicating
• Building Relationships
• Expressing Ideas
• Teaching/Training
• Persuading People
• Being part of a Team
38. Whole Brain Model Communication Preferences
BLUE
• Facts, no Fluff
• Technical Accuracy
• Articulated ideas
• Brief, Clear, Precise
• Critical Analysis
• Straight forward
GREEN
• Details
• Thoroughness
• Rules & Procedures
• Action Plans
• Explanations
• Stay on topic
YELLOW
• Metaphors
• Big Picture Overview
• Imaginative
• Conceptual framework
• Exploration
• Visual
RED
• Feelings & values
• Open discussion
• Expression
• Personal touch
• Empathy & consideration
• Stories & examples
39. “What’s the Theory of the case?”
• Define goals & objectives
• Logically solving problems
• Critical analysis & theory
• Efficiency, cost & data
2
5
9
4
“Challenge the Status Quo”
• Strategize & visualize the future
• Risk taking & experimenting
• Combining & connecting concepts
• Brainstorming new ideas & solutions
• Working toward quantifiable outcomes • “Big picture” perspective
GETTING DOWN BREAKTHROUGH
TO BUSINESS THINKING
Team Approaches
“How can we make this happen?”
• Attention to detail & procedures
• Moving from point A to point B
• Task allocation, organization & planning
• Follow-up & scheduling with time lines
• Making sure everything is in order & in
control
MOVING TOWARD
CLOSURE
“Being part of the team”
• Mediating & facilitating
• Sharing, listening & expressing
• Collaborating & building relationships
• Intuitive sensing of underlying issues
• Being sensitive to other people
KINDLING THE SPIRIT
OF COMMUNITY